This page provides details about Litmus (organization,product) which was ranked #4 out of 139 in the list of brands (78 mentions (62.4% share)) in answers from AI models (Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Email Marketing options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Email Marketing, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch.
If I'm looking to get into Email Marketing, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] .apollotechnical.com/top-15-ecommerce-email-marketing-agencies-in-2025/)
- [MH Digital](https://mhdigital.agency/) [Best Email Marketing Companies of 2025 - Neil Patel](https://neilpatel.com/blog/email-marketing-companies-2/)
- **Action Rocket**: Custom HTML/CSS for enterprises (Lowes, Skechers); Litmus/Mailchimp partner.[Best Email Marketing Companies of 2025 - Neil Patel](https://neilpatel.com/blog/email-marketing-companies-2/)
- [Action Rocket](https://actionrocket.com/) [Best Email Marketing Companies of 2025 - Neil Patel](https://neilpatel.com/blog/email-marketing-companies-2/)
Others like [...]
December 30, 2025
What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] mnisend** (US ROI $68).[Email Marketing Statistics 2025: Key Insights - Omnisend](https://www.omnisend.com/blog/email-marketing-statistics/)[Email marketing benchmarks by industry (+ email open rate data)](https://blog.hubspot.com/sales/average-email-open-rate-benchmark)
- Other prominent brands: **Litmus** (client analytics), **HubSpot** (benchmarks), **Shopify** (ecommerce stats).[The Highest Quality List of Email Marketing Statistics for 2025](https://www.dyspatch.io/blog/the-highest-quality-list-of-email-marketing-statistics/)[Email marketing benchmarks by industry (+ email open rate data)](http [...]
December 30, 2025
[...] m/sales/average-email-open-rate-benchmark)[You Should Know These Email Marketing Stats in 2025 - Shopify](https://www.shopify.com/blog/email-marketing-statistics)
Official sites: [Klaviyo](https://www.klaviyo.com/), [MailerLite](https://www.mailerlite.com/), [Omnisend](https://www.omnisend.com/), [Litmus](https://www.litmus.com/), [HubSpot](https://www.hubspot.com/), [Shopify](https://www.shopify.com/).
### Best Products and Services
- Top performers include AI-powered automation (37% of sales), personalized newsletters (57-90% adoption by D2C brands), and mobile-responsive designs (15% higher cli [...]
December 30, 2025
[...] rks for open/CTR rates[Email Marketing Statistics 2025: Key Insights - Omnisend](https://www.omnisend.com/blog/email-marketing-statistics/)[Email marketing benchmarks by industry (+ email open rate data)](https://blog.hubspot.com/sales/average-email-open-rate-benchmark) |
| Analytics/Client Tools | Litmus, ZeroBounce | Client share (Apple/Gmail), bounce rates (0.62%)[The Highest Quality List of Email Marketing Statistics for 2025](https://www.dyspatch.io/blog/the-highest-quality-list-of-email-marketing-statistics/)[Email marketing benchmarks by industry (+ email open rate data)](https://blog.hubspot [...]
December 30, 2025
[...] /www.shopify.com/blog/email-marketing-statistics)[40+ Email Marketing Statistics to Know in 2025 - Nutshell CRM](https://www.nutshell.com/blog/email-marketing-statistics) |
### Influential Figures and Thought Leaders
Search results lack specific names; industry stats are aggregated from reports by Litmus, Radicati Group, and Martech, indicating collective expertise from these analysts.[The Highest Quality List of Email Marketing Statistics for 2025](https://www.dyspatch.io/blog/the-highest-quality-list-of-email-marketing-statistics/)[The Ultimate List of Email Marketing Statistics for 2025 - InboxA [...]
December 30, 2025
[...] Email Marketing Statistics for 2025 - InboxAlly](https://www.inboxally.com/blog/the-most-important-email-marketing-statistics)[100+ Must-Know Email Marketing Statistics for 2025 | PGM Solutions](https://porchgroupmedia.com/blog/email-marketing-statistics/)[The Top Email Marketing Trends for 2026 - Litmus](https://www.litmus.com/blog/trends-in-email-marketing)
- **Mobile-first**: 60%+ opens on smartphones; privacy-focused, sustainable practices.[Email marketing statistics and trends for 2025 - Hostinger](https://www.hostinger.com/tutorials/email-marketing-statistics)[The Top Email Marketing Trends f [...]
December 30, 2025
What are the best Email Marketing options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] tartups and small businesses
## Leading Companies & Service Providers
### Email Deliverability Services
1. **[Validity (formerly Return Path)](https://www.validity.com/)** - Email deliverability and data quality
2. **[250ok (Validity)](https://250ok.com/)** - Email deliverability analytics
3. **[Litmus](https://www.litmus.com/)** - Email testing and analytics platform
4. **[Email on Acid](https://www.emailonacid.com/)** - Email testing and rendering
### Email Infrastructure
1. **[SendGrid (Twilio)](https://sendgrid.com/)** - Transactional and marketing email API
2. **[Amazon SES](https://aws.am [...]
December 30, 2025
[...] g
9. **[Matthew Smith](https://www.reallygoodemail.com/)** - Founder of Really Good Emails
- Email design expert
10. **[Jeanne Jennings](https://www.jeannejennings.com/)** - Email marketing consultant
- Author and strategist
## Major Industry Events & Conferences
### North America
1. **[Litmus Live](https://www.litmus.com/conference/)** - Email design and development conference
- Annual, Boston & San Francisco
- Focus on email innovation
2. **[Email Innovations Summit](https://www.emailinnovationssummit.com/)** - By Oracle
- Las Vegas, annual
- Email marketing strategies
3. [...]
December 30, 2025
[...] rs
- Very active discussion
2. **[r/emailmarketing](https://www.reddit.com/r/emailmarketing/)** - Reddit community
- Practical advice and discussions
3. **[Only Influencers](https://www.onlyinfluencers.com/)** - Email marketing discussion list
- Long-running professional community
4. **[Litmus Community](https://litmus.com/community)** - Email design and development
- Forums and resources
### LinkedIn Groups
5. **[Email Marketing Best Practices](https://www.linkedin.com/groups/)** - Various active LinkedIn groups focused on email marketing
### Facebook Groups
6. **[Email Marketing [...]
December 30, 2025
[...] rketing Tips & Strategies](https://www.facebook.com/groups/)** - Multiple Facebook communities for email marketers
## Influential Publications & Media
### Dedicated Email Marketing Publications
1. **[Email on Acid Blog](https://www.emailonacid.com/blog/)** - Email marketing tips and trends
2. **[Litmus Blog](https://www.litmus.com/blog/)** - Email design and development
3. **[Really Good Emails](https://reallygoodemails.com/)** - Email design inspiration and articles
4. **[Email Vendor Selection Blog](https://www.emailvendorselection.com/blog/)** - Platform comparisons and reviews
### Industry N [...]
December 30, 2025
[...] ing
9. **[Email Weekly](https://emailweekly.co/)** - Curated email marketing news
10. **[The Hustle](https://thehustle.co/)** - Business and tech news (great email example)
11. **[Dense Discovery](https://www.densediscovery.com/)** - Design and technology newsletter
### Research & Reports
12. **[Litmus State of Email](https://www.litmus.com/resources/state-of-email/)** - Annual email marketing report
13. **[HubSpot Marketing Statistics](https://www.hubspot.com/marketing-statistics)** - Marketing data including email
14. **[Campaign Monitor Email Marketing Benchmarks](https://www.campaignmonitor.c [...]
December 30, 2025
If I'm looking to get into Email Marketing, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] l Experience Agency, author of "Email Marketing Rules"
- **[Jordie van Rijn](https://www.emailvendorselection.com/)** - Email marketing consultant and educator
- **[Dela Quist](https://www.alchemy-worx.com/)** - Founder of Alchemy Worx, email marketing pioneer
### Email Designers & Developers
- **[Litmus](https://www.litmus.com/blog/)** team - Email design and development leaders
- **[Mark Robbins](https://www.goodemailcode.com/)** - Email developer and accessibility advocate
- **[Jay Oram](https://twitter.com/emailjay)** - Email geek and consultant
- **[Jason Rodriguez](https://rodriguezcommaj.com [...]
December 30, 2025
[...] e Wise, deliverability consultant
- **[Neil Schuster](https://www.validity.com/)** - Email deliverability expert
- **[Return Path](https://www.validity.com/everest/)** (now Validity) - Email deliverability and analytics
## **Key Publications & Media Channels**
### Blogs & Online Publications
- **[Litmus Blog](https://www.litmus.com/blog/)** - Email design, development, and strategy
- **[Really Good Emails](https://reallygoodemails.com/)** - Email design inspiration and examples
- **[Email on Acid Blog](https://www.emailonacid.com/blog/)** - Email testing and best practices
- **[Campaign Monitor Re [...]
December 30, 2025
[...] rtech.org/)** - Digital marketing news and analysis
- **[Email Vendor Selection](https://www.emailvendorselection.com/blog/)** - Platform comparisons and reviews
### Newsletters to Subscribe To
- **[Email Geeks Newsletter](https://emailgeeks.org/)** - Community-driven email marketing insights
- **[Litmus Weekly](https://www.litmus.com/blog/litmus-weekly/)** - Weekly email marketing roundup
- **[Really Good Emails Newsletter](https://reallygoodemails.com/)** - Design inspiration
- **[Inbox Collective](https://inboxcollective.com/)** - Email marketing news and insights
### YouTube Channels & Podcast [...]
December 30, 2025
[...] ve](https://inboxcollective.com/)** - Email marketing news and insights
### YouTube Channels & Podcasts
- **[Email's Not Dead Podcast](https://podcasts.apple.com/us/podcast/emails-not-dead/id1455392524)** - Email marketing discussions
- **[Delivering Podcast](https://delivering.substack.com/)** by Litmus - Email industry insights
- **[Humans of Email Podcast](https://humansof.email/)** - Interviews with email professionals
## **Communities & Forums**
### Online Communities
- **[Email Geeks Slack](https://email.geeks.chat/)** - Active community of 10,000+ email professionals
- **[r/emailmarketing] [...]
December 30, 2025
[...] erviews with email professionals
## **Communities & Forums**
### Online Communities
- **[Email Geeks Slack](https://email.geeks.chat/)** - Active community of 10,000+ email professionals
- **[r/emailmarketing](https://www.reddit.com/r/emailmarketing/)** - Reddit community for email marketers
- **[Litmus Community](https://litmus.com/community)** - Discussion forum for email professionals
- **[Only Influencers](https://www.onlyinfluencers.com/)** - Email marketing professionals community
### LinkedIn Groups
- **[Email Marketing Best Practices](https://www.linkedin.com/groups/)** - Search for activ [...]
December 30, 2025
What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] .com/)** - Email delivery and analytics platform
## Market Size & Trends
According to [Statista](https://www.statista.com/outlook/dmo/digital-advertising/e-mail-advertising/worldwide), the email marketing market is valued at approximately $10-12 billion globally and expected to continue growing. [Litmus](https://www.litmus.com/resources/state-of-email) reports that email delivers an average ROI of $36-42 for every dollar spent.
## Emerging Trends (2024-2025)
### 1. **AI & Automation**
- AI-powered subject line optimization
- Predictive send time optimization
- Automated content generation
- Plat [...]
December 30, 2025
[...] Automation**
- AI-powered subject line optimization
- Predictive send time optimization
- Automated content generation
- Platforms: **[Phrasee](https://phrasee.co/)**, **[Persado](https://www.persado.com/)**
### 2. **Interactive Emails**
- AMP for Email adoption
- In-email purchases and forms
- **[Litmus](https://www.litmus.com/)** and **[Email on Acid](https://www.emailonacid.com/)** provide testing tools
### 3. **Privacy & Deliverability**
- Apple Mail Privacy Protection impact
- Focus on first-party data
- **[Validity](https://www.validity.com/)** (formerly Return Path) leads deliverability sol [...]
December 30, 2025
[...] onvinceandconvert.com/)
3. **Dela Quist** - CEO of [Alchemy Worx](https://www.alchemyworx.com/), email marketing pioneer
4. **Chad White** - Head of Research at [Oracle Digital Experience Agency](https://www.oracle.com/), author of "Email Marketing Rules"
5. **Justine Jordan** - VP of Marketing at [Litmus](https://www.litmus.com/)
6. **Kath Pay** - Founder of [Holistic Email Marketing](https://holisticemailmarketing.com/)
### Email Developers & Designers
7. **Mark Robbins** - Email developer and advocate ([@M_J_Robbins](https://twitter.com/M_J_Robbins))
8. **Jay Oram** - Email developer at [Dyspat [...]
December 30, 2025
[...] lity Experts
11. **Laura Atkins** - Founder of [Word to the Wise](https://wordtothewise.com/)
12. **Matthew Vernhout** - Deliverability expert
13. **Len Shneyder** - VP of Industry Relations at [Twilio SendGrid](https://sendgrid.com/)
## Major Conferences & Events
### Industry Conferences
1. **[Litmus Live](https://litmus.com/conference)** - Premier email marketing conference
2. **[Inbox Expo](https://inboxexpo.com/)** - Email deliverability and marketing event
3. **[Email Innovations Summit](https://www.emailinnovationssummit.com/)** - By [Only Influencers](https://www.onlyinfluencers.com/)
4. [...]
December 30, 2025
[...] on
7. **[Email Sender & Provider Coalition (ESPC)](https://www.espcoalition.org/)** - Industry trade group
8. **[Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG)](https://www.m3aawg.org/)** - Email security focus
## Top Publications & Media
### Specialized Email Publications
1. **[Litmus Blog](https://www.litmus.com/blog/)** - Email design, development, and marketing
2. **[Really Good Emails](https://reallygoodemails.com/)** - Email inspiration and resources
3. **[Email on Acid Blog](https://www.emailonacid.com/blog/)** - Email testing and development
4. **[Campaign Monitor Resourc [...]
December 30, 2025
What are the best Email Marketing options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
If I'm looking to get into Email Marketing, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] Ann Handley](https://annhandley.com/) — writing/copy leadership that translates well to email
---
## 8) Communities to learn fast (and get answers when things break)
- [EmailGeeks (Slack community)](https://emailgeeks.com/) — large practitioner community (deliverability, ESPs, code, strategy)
- [Litmus Community](https://litmus.com/community) — discussion + learning around email QA and best practices
- [Klaviyo Community](https://community.klaviyo.com/) — strong if you’re in e-commerce
- [HubSpot Community](https://community.hubspot.com/) — strong for B2B/CRM-led marketing
---
## 9) Events and [...]
December 30, 2025
[...] ing around email QA and best practices
- [Klaviyo Community](https://community.klaviyo.com/) — strong if you’re in e-commerce
- [HubSpot Community](https://community.hubspot.com/) — strong for B2B/CRM-led marketing
---
## 9) Events and conferences that matter (networking + real-world tactics)
- [Litmus Live](https://litmus.com/conference) — one of the most email-centric conferences
- [M3AAWG General Meeting](https://www.m3aawg.org/meetings) — highly relevant if you care about deliverability/abuse/security
---
## 10) Notable newer/“disruptive” players (worth tracking)
Creator/newsletter infrast [...]
December 30, 2025
[...] loops.so/) — lightweight lifecycle email for SaaS (startup-friendly)
Interactive/alternative email experiences:
- [Mailmodo](https://www.mailmodo.com/) — interactive email focus (forms, etc.)
---
## 11) Publications and media channels to stay informed
Email-specific and deliverability-heavy:
- [Litmus Blog](https://www.litmus.com/blog/) — trends, best practices, research
- [Only Influencers](https://www.onlyinfluencers.com/) — long-running email marketing community + articles
- [EmailToolTester](https://www.emailtooltester.com/) — ESP comparisons and testing
Broader marketing/MarTech coverage ( [...]
December 30, 2025
What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] e Einstein](https://www.salesforce.com/products/einstein/overview/)
- [Adobe AI](https://www.adobe.com/ai/overview.html)
- [HubSpot AI](https://www.hubspot.com/products/ai)
- [Mailchimp AI](https://mailchimp.com/features/ai/)
---
## Major conferences & events (where the industry meets)
- [Litmus Live](https://www.litmus.com/conference/) (email-focused)
- Large ecosystem conferences where email marketing is a major track:
- [Salesforce Dreamforce](https://www.salesforce.com/dreamforce/)
- [Adobe Summit](https://business.adobe.com/summit/adobe-summit.html)
- [INBOUND (HubSpot)](h [...]
December 30, 2025
[...] luencers](https://www.onlyinfluencers.com/) (email-focused professional community)
- [r/emailmarketing (Reddit)](https://www.reddit.com/r/emailmarketing/) (open forum)
---
## Top publications & media covering email marketing
Email-specific and marketing outlets with frequent email coverage:
- [Litmus Blog](https://www.litmus.com/blog/)
- [MarTech](https://martech.org/)
- [MarketingProfs](https://www.marketingprofs.com/)
- Vendor resource hubs (often strong “how-to,” benchmarks, examples):
- [Mailchimp Resources](https://mailchimp.com/resources/)
- [HubSpot Blog](https://blog.hubspot [...]
December 30, 2025
What are the best Email Marketing options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] nbound.com/)**: Hosted by HubSpot, this is one of the largest marketing conferences in the world.
* **[MAW (Marketing Analytics World / Email Evolution Conference)](https://ana.net/content/show/id/ms-email-evolution-conference)**: Organized by the ANA (Association of National Advertisers).
* **[Litmus Live](https://www.litmus.com/conference/)**: A premier event specifically focused on email design, coding, and strategy.
* **[MailCon](https://mailcon.com/)**: Focuses on the ecosystem of email marketing, lead generation, and performance marketing.
### 6. Active Communities and Forums
Where prac [...]
December 30, 2025
[...] y for general advice and peer feedback.
### 7. Influential Publications and Media
For daily news, case studies, and technical standards.
* **[Email Marketing Daily (MediaPost)](https://www.mediapost.com/publications/email-marketing-daily/)**: Constant news coverage of the email industry.
* **[Litmus Blog](https://www.litmus.com/blog/)**: Highly technical resources regarding email rendering and design.
* **[Not a Newsletter](https://notanewsletter.com/)**: A monthly briefing by Kim Coleman focusing on the latest tools and trends in the newsletter space.
* **[M3AAWG](https://www.m3aawg.org/) [...]
December 30, 2025
If I'm looking to get into Email Marketing, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] tps://www.activecampaign.com/)
* **HubSpot**: An all-in-one growth platform that includes robust email tools. [HubSpot Email Marketing](https://www.hubspot.com/products/marketing/email)
### 2. Essential Tools & Services
Beyond the ESP, you need tools for design, testing, and list hygiene.
* **Litmus**: Used for testing how emails look across different devices and inboxes. [Litmus Official Site](https://www.litmus.com/)
* **Email on Acid**: A top competitor to Litmus for email pre-deployment testing. [Email on Acid](https://www.emailonacid.com/)
* **NeverBounce**: A service to verify email [...]
December 30, 2025
[...] includes robust email tools. [HubSpot Email Marketing](https://www.hubspot.com/products/marketing/email)
### 2. Essential Tools & Services
Beyond the ESP, you need tools for design, testing, and list hygiene.
* **Litmus**: Used for testing how emails look across different devices and inboxes. [Litmus Official Site](https://www.litmus.com/)
* **Email on Acid**: A top competitor to Litmus for email pre-deployment testing. [Email on Acid](https://www.emailonacid.com/)
* **NeverBounce**: A service to verify email addresses and reduce bounce rates. [NeverBounce](https://neverbounce.com/)
* **R [...]
December 30, 2025
[...] arketing/email)
### 2. Essential Tools & Services
Beyond the ESP, you need tools for design, testing, and list hygiene.
* **Litmus**: Used for testing how emails look across different devices and inboxes. [Litmus Official Site](https://www.litmus.com/)
* **Email on Acid**: A top competitor to Litmus for email pre-deployment testing. [Email on Acid](https://www.emailonacid.com/)
* **NeverBounce**: A service to verify email addresses and reduce bounce rates. [NeverBounce](https://neverbounce.com/)
* **Really Good Emails**: A massive library of design inspiration and code templates. [Really G [...]
December 30, 2025
[...] d learning from the best in the industry.
* **Inbound**: HubSpot’s massive annual marketing conference. [Inbound.com](https://www.inbound.com/)
* **Unspam**: A boutique conference focused on high-quality email design and strategy. [Unspam Conference](https://unspam.reallygoodemails.com/)
* **Litmus Live**: Focused specifically on the technical and design aspects of email. [Litmus Live](https://www.litmus.com/conference/)
* **Email Evolution Conference**: Hosted by the ANA (Association of National Advertisers). [ANA Email Evolution](https://www.ana.net/content/show/id/ms-eec)
### 6. Notable [...]
December 30, 2025
[...] l marketing conference. [Inbound.com](https://www.inbound.com/)
* **Unspam**: A boutique conference focused on high-quality email design and strategy. [Unspam Conference](https://unspam.reallygoodemails.com/)
* **Litmus Live**: Focused specifically on the technical and design aspects of email. [Litmus Live](https://www.litmus.com/conference/)
* **Email Evolution Conference**: Hosted by the ANA (Association of National Advertisers). [ANA Email Evolution](https://www.ana.net/content/show/id/ms-eec)
### 6. Notable Startups & Disrupters
New players focusing on privacy, interactivity, and AI.
* [...]
December 30, 2025
What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] * **Klaviyo:** The dominant player for e-commerce, specifically built for Shopify integration. [Klaviyo](https://www.klaviyo.com/)
### 2. Best Products and Services (Specialized Tools)
Beyond general platforms, these tools focus on specific niches like deliverability, testing, and design.
* **Litmus:** The industry standard for email testing and quality insurance. [Litmus](https://www.litmus.com/)
* **Email on Acid:** A top competitor to Litmus for cross-client testing. [Email on Acid](https://www.emailonacid.com/)
* **Return Path (Validity):** The leader in email deliverability and sender [...]
December 30, 2025
[...] or Shopify integration. [Klaviyo](https://www.klaviyo.com/)
### 2. Best Products and Services (Specialized Tools)
Beyond general platforms, these tools focus on specific niches like deliverability, testing, and design.
* **Litmus:** The industry standard for email testing and quality insurance. [Litmus](https://www.litmus.com/)
* **Email on Acid:** A top competitor to Litmus for cross-client testing. [Email on Acid](https://www.emailonacid.com/)
* **Return Path (Validity):** The leader in email deliverability and sender reputation. [Validity](https://www.validity.com/products/returnpath/)
* [...]
December 30, 2025
[...] ducts and Services (Specialized Tools)
Beyond general platforms, these tools focus on specific niches like deliverability, testing, and design.
* **Litmus:** The industry standard for email testing and quality insurance. [Litmus](https://www.litmus.com/)
* **Email on Acid:** A top competitor to Litmus for cross-client testing. [Email on Acid](https://www.emailonacid.com/)
* **Return Path (Validity):** The leader in email deliverability and sender reputation. [Validity](https://www.validity.com/products/returnpath/)
* **Stensul:** An enterprise-level email creation platform designed for speed [...]
December 30, 2025
[...] that personalizes newsletter content for every individual subscriber. [Rasa.io](https://rasa.io/)
### 5. Major Conferences and Events
* **Email Innovations Summit:** Focuses on the latest technical and strategic advancements. [Email Innovations Summit](https://emailinnovationssummit.com/)
* **Litmus Live:** Known for technical deep dives and design workshops. [Litmus Live](https://www.litmus.com/conference/)
* **Inbound (HubSpot):** While broader, it is a primary event for email and CRM marketers. [Inbound](https://www.inbound.com/)
* **MAW (Marketing Analytics World):** Focuses heavily on [...]
December 30, 2025
[...] . [Rasa.io](https://rasa.io/)
### 5. Major Conferences and Events
* **Email Innovations Summit:** Focuses on the latest technical and strategic advancements. [Email Innovations Summit](https://emailinnovationssummit.com/)
* **Litmus Live:** Known for technical deep dives and design workshops. [Litmus Live](https://www.litmus.com/conference/)
* **Inbound (HubSpot):** While broader, it is a primary event for email and CRM marketers. [Inbound](https://www.inbound.com/)
* **MAW (Marketing Analytics World):** Focuses heavily on the data driving email. [Marketing Analytics World](https://marketin [...]
December 30, 2025
What are the best Email Marketing options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ting Cloud](https://www.salesforce.com/products/marketing-cloud/overview/)**: Enterprise-scale with AI personalization. [G2 Reviews](https://www.g2.com/products/salesforce-marketing-cloud/reviews).
- **[Oracle Eloqua](https://www.oracle.com/marketing/eloqua/)**: B2B enterprise focus.
- Agencies: **[Litmus](https://www.litmus.com/)** for testing/email optimization, [Email on Acid](https://www.emailonacid.com/) for deliverability.
Market share data from [Datanyze Email Marketing Report](https://www.datanyze.com/market-share/email-marketing/United-States).
### Recognized Experts and Thought Leaders
I [...]
December 30, 2025
[...] ttps://martechconf.com/)**: Focuses on marketing tech including email (annual, multiple cities).
- **[The Email Summit](https://theemailsummit.com/)**: Virtual email strategies event.
- **[Email Innovation Conference](https://emailinnovationconference.com/)**: Europe-based, hands-on workshops.
- **[Litmus Live](https://www.litmus.com/live/)**: Email testing and design conference.
- **[Inbox Expo](https://inboxexpo.com/)**: ISP relations and deliverability.
Upcoming calendars: [10Times Email Marketing Events](https://10times.com/email-marketing).
### Active Communities and Forums
Places for discuss [...]
December 30, 2025
[...] -marketing).
### Active Communities and Forums
Places for discussion and support:
- **[Reddit r/Emailmarketing](https://www.reddit.com/r/Emailmarketing/)**: 20k+ members sharing tips.
- **[Email Geeks Slack](https://emailgeeks.com/)**: Invite-only community for pros (request access via site).
- **[Litmus Community](https://community.litmus.com/)**: Forums on rendering and testing.
- **[GrowthHackers Email Marketing](https://growthhackers.com/topic/email-marketing)**: Tactics-focused.
- **[LinkedIn Email Marketing Group](https://www.linkedin.com/groups/Email-Marketing-Professionals)**.
### Influent [...]
December 30, 2025
[...] thHackers Email Marketing](https://growthhackers.com/topic/email-marketing)**: Tactics-focused.
- **[LinkedIn Email Marketing Group](https://www.linkedin.com/groups/Email-Marketing-Professionals)**.
### Influential Publications and Media
Go-to resources for news, case studies, and benchmarks:
- **[Litmus Blog](https://www.litmus.com/blog/)**: Testing, ESP updates, stats like [2024 Email Client Market Share](https://www.litmus.com/email-client-market-share/).
- **[Email on Acid Blog](https://www.emailonacid.com/blog/)**: Deliverability and CSS tips.
- **[Really Good Emails](https://reallygoodemails. [...]
December 30, 2025
If I'm looking to get into Email Marketing, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] /www.capterra.com/email-marketing-software/): Detailed reviews and pricing.
- PCMag Email Marketing Software Review [PCMag](https://www.pcmag.com/picks/the-best-email-marketing-software).
### Recommended Products and Services
Start with free tiers or trials from the above. Complementary tools:
- **Litmus** [Litmus](https://www.litmus.com/): Email testing and analytics platform.
- **Email on Acid** [Email on Acid](https://www.emailonacid.com/): Pre-send testing for rendering across devices.
- **ZeroBounce** [ZeroBounce](https://www.zerobounce.net/): Email verification to boost deliverability.
- **Go [...]
December 30, 2025
[...] rra.com/email-marketing-software/): Detailed reviews and pricing.
- PCMag Email Marketing Software Review [PCMag](https://www.pcmag.com/picks/the-best-email-marketing-software).
### Recommended Products and Services
Start with free tiers or trials from the above. Complementary tools:
- **Litmus** [Litmus](https://www.litmus.com/): Email testing and analytics platform.
- **Email on Acid** [Email on Acid](https://www.emailonacid.com/): Pre-send testing for rendering across devices.
- **ZeroBounce** [ZeroBounce](https://www.zerobounce.net/): Email verification to boost deliverability.
- **Google Postm [...]
December 30, 2025
[...] ee Resources**:
- GlockApps Deliverability Blog [GlockApps](https://glockapps.com/blog/): Testing guides.
- 250ok (Salesforce) Resources [250ok](https://250ok.com/): Inbox placement tools and blog.
### Important Events and Conferences
Attend virtual or in-person for networking and updates:
- **Litmus Live** [Litmus Live](https://www.litmus.com/litmus-live/): Email design and dev focus; annual in multiple cities.
- **INBOUND by HubSpot** [INBOUND](https://www.inbound.com/): Massive inbound marketing event with email tracks.
- **MarTech Conference** [MarTech](https://martechconference.com/): Broa [...]
December 30, 2025
[...] - GlockApps Deliverability Blog [GlockApps](https://glockapps.com/blog/): Testing guides.
- 250ok (Salesforce) Resources [250ok](https://250ok.com/): Inbox placement tools and blog.
### Important Events and Conferences
Attend virtual or in-person for networking and updates:
- **Litmus Live** [Litmus Live](https://www.litmus.com/litmus-live/): Email design and dev focus; annual in multiple cities.
- **INBOUND by HubSpot** [INBOUND](https://www.inbound.com/): Massive inbound marketing event with email tracks.
- **MarTech Conference** [MarTech](https://martechconference.com/): Broader martech wit [...]
December 30, 2025
[...] on-first ESP challenging incumbents.
- **Flowium** [Flowium](https://flowium.com/): AI-powered email flows for Shopify.
### Key Publications and Media Channels
Stay updated weekly:
- **Really Good Emails** [Really Good Emails](https://reallygoodemails.com/): Curated email examples by category.
- **Litmus Blog** [Litmus Blog](https://www.litmus.com/blog/): Trends, testing, and CSS tips.
- **Email on Acid Blog** [Email on Acid Blog](https://www.emailonacid.com/blog/): Accessibility and rendering articles.
- **The Hustle (via HubSpot)** [The Hustle](https://thehustle.co/): Daily business newsletter wi [...]
December 30, 2025
What does the Email Marketing industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] m/email-marketing-software/).
## Key Companies and Providers
Beyond leaders:
- **Salesforce Marketing Cloud**: Enterprise-scale. [Salesforce](https://www.salesforce.com/products/marketing-cloud/overview/).
- **Oracle Eloqua**: B2B enterprise. [Oracle](https://www.oracle.com/marketing/eloqua/).
- **Litmus**: Email testing/previews (not ESP but essential). [Litmus](https://www.litmus.com/).
- **Email on Acid**: Testing platform. [Email on Acid](https://www.emailonacid.com/).
- **ZeroBounce**: Email verification. [ZeroBounce](https://www.zerobounce.net/).
## Influential Figures and Thought Leaders
- [...]
December 30, 2025
[...] rs
Beyond leaders:
- **Salesforce Marketing Cloud**: Enterprise-scale. [Salesforce](https://www.salesforce.com/products/marketing-cloud/overview/).
- **Oracle Eloqua**: B2B enterprise. [Oracle](https://www.oracle.com/marketing/eloqua/).
- **Litmus**: Email testing/previews (not ESP but essential). [Litmus](https://www.litmus.com/).
- **Email on Acid**: Testing platform. [Email on Acid](https://www.emailonacid.com/).
- **ZeroBounce**: Email verification. [ZeroBounce](https://www.zerobounce.net/).
## Influential Figures and Thought Leaders
- **Chad S. White**: Author of *Email Marketing Rules*, VP at [...]
December 30, 2025
[...] chadswhite.com/) | [Email Marketing Rules Book](https://www.amazon.com/Email-Marketing-Rules-Definitive-Handbook/dp/0989912572).
- **Dela Quist**: Founder of Return Path (now Validity), email deliverability expert. [Validity](https://www.validity.com/).
- **Matthew Vernhout**: Testing evangelist at Litmus. [Litmus Blog by Vernhout](https://www.litmus.com/blog/author/matthew-vernhout/).
- **Talia (Koren) Wolf**: Conversion optimization via emotion-based segmentation. [GetElevar](https://www.getelevar.com/) (her company).
- **Simone Giertz**: Emerging voice on newsletters/creators. Personal site not p [...]
December 30, 2025
[...] e.com/) | [Email Marketing Rules Book](https://www.amazon.com/Email-Marketing-Rules-Definitive-Handbook/dp/0989912572).
- **Dela Quist**: Founder of Return Path (now Validity), email deliverability expert. [Validity](https://www.validity.com/).
- **Matthew Vernhout**: Testing evangelist at Litmus. [Litmus Blog by Vernhout](https://www.litmus.com/blog/author/matthew-vernhout/).
- **Talia (Koren) Wolf**: Conversion optimization via emotion-based segmentation. [GetElevar](https://www.getelevar.com/) (her company).
- **Simone Giertz**: Emerging voice on newsletters/creators. Personal site not primary; a [...]
