How many times was Gusto mentioned by AI?

Gusto was mentioned 7 times across all AI models analyzed, representing 17.4% of total mentions.

What is Gusto's ranking among mentioned brands?

Gusto ranks #9 out of 86 brands analyzed (with 134 web sources also tracked), with a 17.4% share of voice.

What type of entity is Gusto?

Gusto is classified as a organization,product.

How is Share of Voice calculated?

Share of Voice = Model Coverage × Quality Score. Model weights are based on Monthly Active Users (OpenAI ChatGPT Latest: 900M MAU, Google Gemini Flash (latest): 650M MAU, Perplexity Sonar (with search) (latest): 45M MAU, etc.). Position in results matters - earlier mentions receive higher prominence scores.

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Q: Which AI models mention Gusto?

Gusto is mentioned by 5 AI models including Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest).

Q: In which questions is Gusto mentioned?

Gusto appears in 1 question: 1. "If I'm looking to get into HR Software, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.".

Share of Voice

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About Gusto (organization,product)

This page provides details about Gusto (organization,product) which was ranked #9 out of 86 in the list of brands (7 mentions (17.4% share)) in answers from AI models (Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 1 question: "If I'm looking to get into HR Software, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed." on Dec 30, 2025 by AI Chat Watch.

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Rank

Voice

Position

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Mentions

Mentions by AI Model

Model	Voice	Position	Mentions
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Source Links

URL	Mentioned By
gusto.com
peoplebox.ai/blog/top-hr-tools-2025
rippling.com/en-AU/blog/best-hr-software
bamboohr.com

Citations from AI Responses

If I'm looking to get into HR Software, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.

[...] 5 Compared & Reviewed - Peoplebox.ai](https://www.peoplebox.ai/blog/top-hr-tools-2025/) - Focuses on AI recruiting with resume screening, AI interviews, and OKR management capabilities[Top 30 HR Tools of 2025 Compared & Reviewed - Peoplebox.ai](https://www.peoplebox.ai/blog/top-hr-tools-2025/). - **Gusto**[Top 30 HR Tools of 2025 Compared & Reviewed - Peoplebox.ai](https://www.peoplebox.ai/blog/top-hr-tools-2025/)[Best HR Software Solutions in 2025: 9 Top Picks Compared - Rippling](https://www.rippling.com/en-AU/blog/best-hr-software) - Recommended for startups and SMBs, particularly strong on payr [...]

December 30, 2025

[...] ws/) - **Rippling Blog** - Provides in-depth HR software reviews and comparisons[Best HR Software Solutions in 2025: 9 Top Picks Compared - Rippling](https://www.rippling.com/en-AU/blog/best-hr-software) ## Recommended Approach by Organization Size **For Startups & SMBs**: Peoplebox.ai, BambooHR, Gusto, Zoho People[Top 30 HR Tools of 2025 Compared & Reviewed - Peoplebox.ai](https://www.peoplebox.ai/blog/top-hr-tools-2025/) **For Mid-market firms**: HiBob, Namely, Factorial[Top 30 HR Tools of 2025 Compared & Reviewed - Peoplebox.ai](https://www.peoplebox.ai/blog/top-hr-tools-2025/) **For Large e [...]

December 30, 2025

[...] ## **Mid-Market & SMB Solutions** - **[BambooHR](https://www.bamboohr.com/)** - Popular HRIS for small to medium businesses - **[Namely](https://www.namely.com/)** - Modern HR platform for mid-sized companies - **[Rippling](https://www.rippling.com/)** - All-in-one HR, IT, and Finance platform - **[Gusto](https://gusto.com/)** - Payroll, benefits, and HR for small businesses - **[Paycor](https://www.paycor.com/)** - Unified HR and payroll solution ### **Specialized Solutions** - **[Greenhouse](https://www.greenhouse.com/)** - Applicant tracking and recruiting software - **[Lever](https://www.lever [...]

December 30, 2025

[...] Dayforce](https://www.dayforce.com/) (Ceridian’s Dayforce platform) --- ## 3) Popular mid-market & SMB “all-in-one” HR platforms Often chosen for faster implementation, modern UX, and bundled payroll/benefits: - [BambooHR](https://www.bamboohr.com/) - [Rippling](https://www.rippling.com/) - [Gusto](https://gusto.com/) - [Paylocity](https://www.paylocity.com/) - [Paycom](https://www.paycom.com/) - [HiBob](https://www.hibob.com/) - [Personio](https://www.personio.com/) - [TriNet Zenefits](https://www.trinet.com/products/zenefits) --- ## 4) Recruiting (ATS + talent acquisition platf [...]

December 30, 2025

[...] egrated with Oracle’s broader financial ecosystem. **Mid-Market & SMB Leaders (All-in-One):** * [ADP](https://www.adp.com): One of the oldest and most reliable payroll and HR providers globally. * [Rippling](https://www.rippling.com): A disruptive platform that merges HR, IT, and Finance. * [Gusto](https://gusto.com): Highly popular among US-based small businesses for payroll and benefits. * [BambooHR](https://www.bamboohr.com): Known for its user-friendly interface and focus on culture for small to medium teams. * [HiBob](https://www.hibob.com): A modern, "culture-first" HRIS popular wi [...]

December 30, 2025

[...] https://www.gartner.com/en/documents/4024068) (analyst evaluation; requires login for full report). ### Recommended Products and Services Start with needs-based recommendations: - **For SMBs (under 500 employees)**: BambooHR (user-friendly ATS and onboarding) [BambooHR](https://www.bamboohr.com/); Gusto (payroll + benefits) [Gusto](https://gusto.com/). - **For Mid-Market (500-5,000 employees)**: Rippling (unified payroll, IT, HR) [Rippling](https://www.rippling.com/); Paylocity (modern HCM) [Paylocity](https://www.paylocity.com/). - **For Enterprises (5,000+ employees)**: Workday or Oracle HCM as [...]

December 30, 2025

[...] ocuments/4024068) (analyst evaluation; requires login for full report). ### Recommended Products and Services Start with needs-based recommendations: - **For SMBs (under 500 employees)**: BambooHR (user-friendly ATS and onboarding) [BambooHR](https://www.bamboohr.com/); Gusto (payroll + benefits) [Gusto](https://gusto.com/). - **For Mid-Market (500-5,000 employees)**: Rippling (unified payroll, IT, HR) [Rippling](https://www.rippling.com/); Paylocity (modern HCM) [Paylocity](https://www.paylocity.com/). - **For Enterprises (5,000+ employees)**: Workday or Oracle HCM as above. - **Specialized Servi [...]

December 30, 2025

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About Gusto (organization,product)

Mentions by AI Model

Source Links

Citations from AI Responses