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About business.adobe.com (Tech Companies)
This page provides details about business.adobe.com (Tech Companies) which was ranked #4 out of 132 in the list of sources (8 citations (5.2% share)) in answers from AI models (Perplexity Sonar (with search) (latest),
Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest,
Google Gemini Flash (latest),
X.AI Grok (latest)) when they were asked the following 1 question: "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Adobe Marketo Engage, Gartner.
Used by AI Models
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Pages from business.adobe.com (4 links)
| URL Path | Citations | Position |
|---|---|---|
| /products/marketo-engage.html | 1 | 4 |
| /products/marketo/adobe-marketo.html | 4 | 5.8 |
| /resources/reports/gartner-mq-b2b-automation-platforms-2025.html | 2 | 6 |
| /products/experience-cloud/products.html | 1 | 9 |
Brands Referenced By This Website (2 brands)
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12% | 10 |
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8.5% | 5 |
Citations from AI Responses
Perplexity Sonar (with search) (latest)
(2 citations)
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] nationcrm.com/Articles/Editorial/Magazine-Features/The-Best%C2%A0Marketing-Automation-The-2025-CRM-Industry-Leader-Awards-171160.aspx) Adobe was recognized as a **Leader in the 2025 Gartner Magic Quadrant for B2B Marketing Automation Platforms**, driven by innovations in generative AI and AI agents.[Adobe named a Leader for B2B marketing automation platforms](https://business.adobe.com/resources/reports/gartner-mq-b2b-automation-platforms-2025.html) **Salesforce Marketing Cloud** stands out for its ability to leverage Data Cloud and AI capabilities, combined with acquired talent and technologies for multichannel campaign orchestration.[The Best Marketing Automation: The 2025 CRM Industry Leader ...](https://www.destinationcrm.com/Articles/Ed [...]
[...] Know in 2025](https://inbeat.agency/blog/marketing-automation-statistics) 4. [The Best Marketing Automation: The 2025 CRM Industry Leader ...](https://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-Best%C2%A0Marketing-Automation-The-2025-CRM-Industry-Leader-Awards-171160.aspx) 5. [Adobe named a Leader for B2B marketing automation platforms](https://business.adobe.com/resources/reports/gartner-mq-b2b-automation-platforms-2025.html) 6. [Top 30 Marketing Automation Statistics For 2025: ROI, Trends & More](https://www.digitalsilk.com/digital-trends/marketing-automation-statistics/) 7. [Marketing automation – statistics & facts - Statista](https://www.statista.com/topics/10768/marketing-automation/) [...]
Anthropic Claude Sonnet (latest)
(1 citation)
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
# Marketing Automation Industry Overview ## Market Leaders and Dominant Platforms ### Enterprise Leaders - **[Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/)** - Part of the Salesforce ecosystem, dominant in enterprise B2B and B2C - **[Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html)** - Leading B2B marketing automation platform, now part of Adobe Experience Cloud - **[Oracle Eloqua](https://www.oracle.com/cx/marketing/automation/)** - Enterprise-focused platform for complex B2B marketing - **[HubSpot Marketing Hub](https://www.hubspot.com/products/marketing)** - Market leader [...]
OpenAI ChatGPT Latest
(3 citations)
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] Engagement](https://www.salesforce.com/products/marketing-cloud/account-engagement/overview/) (B2B automation; formerly Pardot) + CRM backbone: [Salesforce](https://www.salesforce.com/) - [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html) (B2B automation) inside [Adobe Experience Cloud](https://business.adobe.com/products/experience-cloud/products.html) - [Oracle Eloqua](https://www.oracle.com/cx/marketing/marketing-automation/) inside [Oracle Advertising and Customer Experience (CX)](https://www.oracle.com/cx/) - [Microsoft Dynamics 365 Customer Insights](https://dynamics.microsoft.com/en-us/customer-insights/overview/) (includes journey orchest [...]
[...] (https://www.salesforce.com/products/marketing-cloud/overview/) (cross-channel marketing) + [Salesforce Account Engagement](https://www.salesforce.com/products/marketing-cloud/account-engagement/overview/) (B2B automation; formerly Pardot) + CRM backbone: [Salesforce](https://www.salesforce.com/) - [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html) (B2B automation) inside [Adobe Experience Cloud](https://business.adobe.com/products/experience-cloud/products.html) - [Oracle Eloqua](https://www.oracle.com/cx/marketing/marketing-automation/) inside [Oracle Advertising and Customer Experience (CX)](https://www.oracle.com/cx/) - [Microsoft Dynami [...]
[...] depends on channel mix, data maturity, and team size, here are the *most widely used / strongly positioned* products by scenario: ### B2B demand gen + lead management - [HubSpot Marketing Hub](https://www.hubspot.com/products/marketing) (strong all-in-one for SMB/mid-market; fast time-to-value) - [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html) (enterprise B2B depth + ecosystem) - [Salesforce Account Engagement](https://www.salesforce.com/products/marketing-cloud/account-engagement/overview/) (tight Salesforce alignment) - [Oracle Eloqua](https://www.oracle.com/cx/marketing/marketing-automation/) (enterprise B2B scale) ### B2C lifecycle [...]
Google Gemini Flash (latest)
(1 citation)
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ww.hubspot.com/) * **Salesforce Marketing Cloud (formerly ExactTarget/Pardot):** The enterprise standard for B2B and B2C. [Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/overview/) * **Adobe Marketo Engage:** The preferred choice for complex B2B lead management. [Adobe Marketo](https://business.adobe.com/products/marketo/adobe-marketo.html) * **Oracle Eloqua:** High-end enterprise automation for data-heavy organizations. [Oracle Marketing](https://www.oracle.com/cx/marketing/automation/) ### 2. Best Products and Services by Segment * **SMB & E-commerce:** * **Klaviyo:** The gold standard for Shopify/E-commerce automation. [...]
X.AI Grok (latest)
(1 citation)
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] Pardot)**: Leader in Gartner Magic Quadrant for B2B Marketing Automation. [Salesforce Pardot](https://www.salesforce.com/products/pardot/overview/) [Gartner Magic Quadrant 2022](https://www.gartner.com/en/documents/4017382) - **Adobe Marketo Engage**: Strong in enterprise personalization and ABM. [Adobe Marketo](https://business.adobe.com/products/marketo-engage.html) [Gartner Peer Insights](https://www.gartner.com/reviews/market/b2b-marketing-automation-platforms/vendor/adobe/product/marketo-engage) - **HubSpot Marketing Hub**: Dominant for inbound marketing and SMBs, top-rated on G2. [HubSpot](https://www.hubspot.com/products/marketing) [G2 Marketing Automa [...]