Marketing Automation
AI mentions in answer for 1 question: "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry."
2025-12-30
51
Brands
132
Sources
1
Questions
5
AI Models
About This Report
This report was generated for brands and citations mentioned in answers about Marketing Automation from 5 AI models (namely: Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest,
Google Gemini Flash (latest), X.AI Grok (latest)). AI models were asked the following questions:
- "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space." (view report)
- "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed." (view report)
- "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." (view report)
Brand Rankings
Brands mentioned by AI models, ranked by share of voice
| # | Brand | Voice | Position | Mentions | AI |
|---|---|---|---|---|---|
| 1 |
MarTech
organization
|
97.3%★
|
7★ | 13.7% (34)★ |
|
| 2 |
HubSpot
organization
|
54.0%★
|
6★ | 10.8% (27)★ |
|
| 3 |
INBOUND
event
|
24.9%★
|
13★ | 6.4% (16)★ |
|
| 4 |
G2
organization
|
14.9%★
|
20★ | 5.6% (14)★ |
|
| 5 |
|
13.4%★
|
2★ | 2.4% (6)★ |
|
| 6 |
Gartner
organization
|
12.0%★
|
22★ | 4.0% (10)★ |
|
| 7 |
|
10.1%★
|
11★ | 3.2% (8)★ |
|
| 8 |
|
9.2%★
|
3★ | 2.0% (5)★ |
|
| 9 |
|
8.5%★
|
4★ | 2.0% (5)★ |
|
| 10 |
|
8.2%★
|
5★ | 2.4% (6)★ |
|
| 11 |
Segment
organization
|
7.9%★
|
7★ | 2.8% (7)★ |
|
| 12 |
|
7.2%★
|
11★ | 2.8% (7)★ |
|
| 13 |
|
6.4%★
|
10★ | 2.4% (6)★ |
|
| 14 |
Dreamforce
event
|
5.2%★
|
19★ | 2.4% (6)★ |
|
| 15 |
Iterable
product
|
4.1%★
|
6★ | 2.4% (6)★ |
|
| 16 |
MarketingProfs
product
|
3.6%★
|
18★ | 2.8% (7)★ |
|
| 17 |
Zapier
organization
|
3.6%★
|
15★ | 1.6% (4)★ |
|
| 18 |
|
3.3%★
|
8★ | 1.6% (4)★ |
|
| 19 |
MarTech Conference
event
|
3.3%★
|
20★ | 1.6% (4)★ |
|
| 20 |
Adobe Summit
event
|
3.2%★
|
19★ | 1.6% (4)★ |
|
| 21 |
AdWeek
organization
|
3.0%★
|
26★ | 1.6% (4)★ |
|
| 22 |
Gartner Marketing
organization
|
3.0%★
|
24★ | 1.6% (4)★ |
|
| 23 |
Customer.io
product
|
2.4%★
|
10★ | 1.6% (4)★ |
|
| 24 |
RevOps Co-op
organization
|
2.3%★
|
23★ | 1.2% (3)★ |
|
| 25 |
GrowthHackers
organization
|
1.8%★
|
21★ | 2.0% (5)★ |
|
| 26 |
|
1.2%★
|
11★ | 1.2% (3)★ |
|
| 27 |
|
1.2%★
|
12★ | 1.2% (3)★ |
|
| 28 |
Copy.ai
product
|
1.1%★
|
15★ | 1.2% (3)★ |
|
| 29 |
mParticle
organization
|
1.0%★
|
15★ | 0.8% (2)★ |
|
| 30 |
Litmus Live
event
|
0.9%★
|
25★ | 0.8% (2)★ |
|
| 31 |
Online Geniuses
organization
|
0.8%★
|
27★ | 0.8% (2)★ |
|
| 32 |
Digiday
organization
|
0.8%★
|
28★ | 0.8% (2)★ |
|
| 33 |
Jasper AI
product
|
0.7%★
|
16★ | 0.8% (2)★ |
|
| 34 |
Tealium
organization
|
0.5%★
|
14★ | 0.4% (1)★ |
|
| 35 |
Campaign
organization
|
0.2%★
|
20★ | 1.2% (3)★ |
|
| 36 |
HubSpot Community
organization
|
0.1%★
|
26★ | 1.2% (3)★ |
|
| 37 |
Content Marketing Institute
organization
|
0.1%★
|
28★ | 1.2% (3)★ |
|
| 38 |
|
0.0%★
|
10★ | 0.4% (1)★ |
|
| 39 |
Reddit r/marketing
organization
|
0.0%★
|
19★ | 0.4% (1)★ |
|
| 40 |
Autopilot
product
|
0.0%★
|
14★ | 0.4% (1)★ |
|
| 41 |
Forrester Research
organization
|
0.0%★
|
19★ | 0.4% (1)★ |
|
| 42 |
|
0.0%★
|
24★ | 0.4% (1)★ |
|
| 43 |
|
0.0%★
|
25★ | 0.4% (1)★ |
|
| 44 |
ManyChat
product
|
0.0%★
|
26★ | 0.4% (1)★ |
|
| 45 |
MobileMonkey
product
|
0.0%★
|
27★ | 0.4% (1)★ |
|
| 46 |
Marketing Dive
organization
|
0.0%★
|
38★ | 0.4% (1)★ |
|
| 47 |
AdAge
organization
|
0.0%★
|
39★ | 0.4% (1)★ |
|
| 48 |
The Drum
organization
|
0.0%★
|
42★ | 0.4% (1)★ |
|
| 49 |
Marketing Brew
organization
|
0.0%★
|
44★ | 0.4% (1)★ |
|
| 50 |
Martech Weekly
organization
|
0.0%★
|
45★ | 0.4% (1)★ |
|
| 51 |
The Marketing AI Show
product
|
0.0%★
|
46★ | 0.4% (1)★ |
|
More Reports
View Aggregate Report (All 3 Questions)Frequently Asked Questions
What is this AI Mentions Report about?
This report analyzes how AI chatbots like Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest) respond to questions related to Marketing Automation. It identifies which brands, products, and organizations are mentioned most frequently and measures their share of voice in AI responses.
What questions were analyzed in this report?
This report analyzed answers to 3 questions:
- "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space." (view report)
- "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed." (view report)
- "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." (view report)
How many brands were analyzed in this report?
This report analyzed 51 unique brands mentioned across 5 AI models.
How many web sources were detected?
AI models cited 132 unique web sources (domains) when answering questions.
Which brands are mentioned most by AI models?
How many AI models were analyzed?
This report analyzed responses from 5 AI models: Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest).
What does "Share of Voice" mean and how is it calculated?
Share of Voice (Voice %) measures brand prominence across AI models.
Formula: Share of Voice = Model Coverage × Quality Score
Where:
• Model Coverage = Sum of normalized weights for models mentioning the brand
• Quality Score = Prominence / Max Prominence in dataset
• Prominence = Mentions × (1 / log₂(Position + 1))
Model weights (based on Monthly Active Users):
• OpenAI ChatGPT Latest: 900M MAU (~54.1% weight)
• Google Gemini Flash (latest): 650M MAU (~39.1% weight)
• Perplexity Sonar (with search) (latest): 45M MAU (~2.7% weight)
• X.AI Grok (latest): 39M MAU (~2.3% weight)
• Anthropic Claude Sonnet (latest): 30M MAU (~1.8% weight)
Brands appearing in top positions across high-traffic models achieve higher Share of Voice.
Formula: Share of Voice = Model Coverage × Quality Score
Where:
• Model Coverage = Sum of normalized weights for models mentioning the brand
• Quality Score = Prominence / Max Prominence in dataset
• Prominence = Mentions × (1 / log₂(Position + 1))
Model weights (based on Monthly Active Users):
• OpenAI ChatGPT Latest: 900M MAU (~54.1% weight)
• Google Gemini Flash (latest): 650M MAU (~39.1% weight)
• Perplexity Sonar (with search) (latest): 45M MAU (~2.7% weight)
• X.AI Grok (latest): 39M MAU (~2.3% weight)
• Anthropic Claude Sonnet (latest): 30M MAU (~1.8% weight)
Brands appearing in top positions across high-traffic models achieve higher Share of Voice.