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About iterable.com (Advertising)
This page provides details about iterable.com (Advertising) which was ranked #12 out of 132 in the list of sources (5 citations (2.1% share)) in answers from AI models (Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest,
X.AI Grok (latest)) when they were asked the following 1 question: "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Iterable, HubSpot.
Used by AI Models
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Pages from iterable.com (1 link)
| URL Path | Citations | Position |
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| iterable.com | 5 | 13.1 |
Citations from AI Responses
Anthropic Claude Sonnet (latest)
(1 citation)
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ://mailchimp.com/)** - Evolved from email marketing to full marketing automation - **[Brevo (formerly Sendinblue)](https://www.brevo.com/)** - European player gaining global traction ### Specialized Players - **[Klaviyo](https://www.klaviyo.com/)** - Dominant in e-commerce marketing automation - **[Iterable](https://iterable.com/)** - Cross-channel marketing automation for growth marketers - **[Customer.io](https://customer.io/)** - Event-based messaging for SaaS companies - **[Autopilot](https://www.autopilothq.com/)** - Visual marketing automation focused on customer journeys ## Key Companies and Providers ### All-in-On [...]
OpenAI ChatGPT Latest
(3 citations)
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] s 365 Customer Insights](https://dynamics.microsoft.com/en-us/customer-insights/overview/) (includes journey orchestration) inside [Microsoft Dynamics 365](https://dynamics.microsoft.com/) Also frequently seen in enterprise stacks (especially for B2C/lifecycle): - [Braze](https://www.braze.com/) - [Iterable](https://iterable.com/) - [SAP Emarsys](https://emarsys.com/) --- ## 3) “Best products & services” (by common use-case segment) Because “best” depends on channel mix, data maturity, and team size, here are the *most widely used / strongly positioned* products by scenario: ### B2B demand gen + lead management - [HubSpo [...]
[...] salesforce.com/products/marketing-cloud/account-engagement/overview/) (tight Salesforce alignment) - [Oracle Eloqua](https://www.oracle.com/cx/marketing/marketing-automation/) (enterprise B2B scale) ### B2C lifecycle + product-led growth (multi-channel journeys) - [Braze](https://www.braze.com/) - [Iterable](https://iterable.com/) - [Customer.io](https://customer.io/) ### eCommerce retention (email/SMS-centric, fast iteration) - [Klaviyo](https://www.klaviyo.com/) - [Mailchimp](https://mailchimp.com/) - [Shopify Flow](https://www.shopify.com/flow) (automation inside [Shopify](https://www.shopify.com/)) ### SMB “generalist [...]
[...] tion** (push real-time audiences and events into engagement tools): [Hightouch](https://hightouch.com/), [Census](https://www.getcensus.com/), [Twilio Segment](https://segment.com/) - **AI-assisted lifecycle execution** (faster creation + testing + personalization): [Braze](https://www.braze.com/), [Iterable](https://iterable.com/), [HubSpot](https://www.hubspot.com/products/marketing) - **Privacy, consent, identity, deliverability** pressures: [GDPR (EU)](https://gdpr.eu/), [Google Privacy Sandbox](https://privacysandbox.com/) ### Emerging / fast-growing tools adjacent to automation (These often show up in modern “automati [...]
X.AI Grok (latest)
(1 citation)
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ](https://www.capterra.com/marketing-automation-software/), [TrustRadius](https://www.trustradius.com/marketing-automation) ### Key Companies and Providers Beyond leaders: - **Braze**: Cross-channel customer engagement. [Braze](https://www.braze.com/) - **Iterable**: Real-time personalization. [Iterable](https://iterable.com/) - **Customer.io**: Behavioral data-driven automation. [Customer.io](https://customer.io/) - **Mailchimp (Intuit)**: Affordable email starter. [Mailchimp](https://mailchimp.com/) Market comparison: [G2 Alternatives](https://www.g2.com/categories/marketing-automation#gridScoreCard) ### Influe [...]