About Salesforce Marketing Cloud (organization,product)
This page provides details about Salesforce Marketing Cloud (organization,product) which was ranked #9 out of 109 in the list of brands (16 mentions (11.4% share)) in answers from AI models (Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch.
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] thecmo.com/tools/best-b2b-marketing-automation-platforms/)[Best Marketing Automation Tools in 2025 - OptinMonster](https://optinmonster.com/best-marketing-automation-tools/)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/)), **Salesforce Marketing Cloud/Pardot** (enterprise AI and analytics[10 Best CRM Marketing Automation Platforms in 2025 - Lindy](https://www.lindy.ai/blog/crm-marketing-automation)[Best Marketing Automation Platforms in 2025 - Comosoft](https://www.comosoft.us/articles/the-top-marketing-automation-software-platforms-in-2025/)[20 [...]
December 30, 2025
[...] ** orchestrates AI across 8,000+ apps[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/). Official sites: [HubSpot](https://www.hubspot.com), [ActiveCampaign](https://www.activecampaign.com), [Klaviyo](https://www.klaviyo.com), [Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud), [Mailchimp](https://mailchimp.com), [Brevo](https://www.brevo.com), [Zoho CRM](https://www.zoho.com/crm), [Moosend](https://moosend.com), [GetResponse](https://www.getresponse.com), [Omnisend](https://www.omnisend.com), [Comosoft LAGO](https:// [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] Leaders**
- **HubSpot Marketing Hub** – Best for all-in-one CRM + marketing solutions with excellent UI and automation templates; pricing starts at $50/month[Top 10 marketing automation platforms in 2025 | Blog - Alumio](https://www.alumio.com/blog/top-10-marketing-automation-platforms-in-2025)
- **Salesforce Marketing Cloud** – Built for enterprise CRM with advanced AI capabilities[10 Best CRM Marketing Automation Platforms in 2025 - Lindy](https://www.lindy.ai/blog/crm-marketing-automation)
- **Adobe Marketing Cloud** – Comprehensive platform for complex marketing operations[Top marketing automation platforms 2025 - [...]
December 30, 2025
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] n Statistics: The Definitive Guide [2025]](https://cropink.com/marketing-automation-statistics)
- **Oracle** at **8%**[35+ Marketing Automation Statistics: The Definitive Guide [2025]](https://cropink.com/marketing-automation-statistics)
However, research from Futurum Intelligence indicates that **Salesforce Marketing Cloud captures nearly 50% of the total market** when evaluated across companies of all sizes, positioning it as a formidable competitor.[The Best Marketing Automation: The 2025 CRM Industry Leader ...](https://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-Best%C2%A0Marketing-Automation- [...]
December 30, 2025
[...] s a **Leader in the 2025 Gartner Magic Quadrant for B2B Marketing Automation Platforms**, driven by innovations in generative AI and AI agents.[Adobe named a Leader for B2B marketing automation platforms](https://business.adobe.com/resources/reports/gartner-mq-b2b-automation-platforms-2025.html)
**Salesforce Marketing Cloud** stands out for its ability to leverage Data Cloud and AI capabilities, combined with acquired talent and technologies for multichannel campaign orchestration.[The Best Marketing Automation: The 2025 CRM Industry Leader ...](https://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-B [...]
December 30, 2025
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
# Comprehensive Overview of Marketing Automation Options
## Leading Platforms and Products
### Enterprise-Level Solutions
1. **[Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/overview/)** - Comprehensive platform with AI-powered personalization, journey mapping, and multi-channel campaign management.
2. **[Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html)** - Known for lead managem [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] bSpot Academy
2. **Marketo** (Adobe) - [https://business.adobe.com/products/marketo/adobe-marketo.html](https://business.adobe.com/products/marketo/adobe-marketo.html)
- Enterprise-grade marketing automation
- Leader in B2B marketing automation
- Robust lead management and analytics
3. **Salesforce Marketing Cloud** - [https://www.salesforce.com/products/marketing-cloud/overview/](https://www.salesforce.com/products/marketing-cloud/overview/)
- Comprehensive digital marketing platform
- Deep integration with Salesforce CRM
- Advanced personalization capabilities
4. **Oracle Eloqua** - [https://www. [...]
December 30, 2025
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
# Marketing Automation Industry Overview
## Market Leaders and Dominant Platforms
### Enterprise Leaders
- **[Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/)** - Part of the Salesforce ecosystem, dominant in enterprise B2B and B2C
- **[Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html)** - Leading B2B marketing automation platform, now part of Adobe Experience Clou [...]
December 30, 2025
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ](https://www.trustradius.com/)
- [Software Advice](https://www.softwareadvice.com/)
---
## How to choose “best” quickly (a practical shortlist framework)
1) **Primary motion**: B2B lead management (e.g., [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html), [Salesforce Marketing Cloud Account Engagement](https://www.salesforce.com/products/marketing-cloud/marketing-automation/), [Oracle Eloqua](https://www.oracle.com/cx/marketing/eloqua/)) vs. B2C lifecycle at scale (e.g., [Braze](https://www.braze.com/), [Iterable](https://iterable.com/), [Klaviyo](https://www.klaviyo.com/)). [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] rty data and better data plumbing (e.g., [GDPR (EU)](https://gdpr.eu/), [Google Privacy Sandbox](https://privacysandbox.com/)).
---
## 2) Dominant market leaders & brands (platform “giants”)
These are the brands most commonly short-listed for large enterprises and complex global requirements:
- [Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/overview/) (cross-channel marketing) + [Salesforce Account Engagement](https://www.salesforce.com/products/marketing-cloud/account-engagement/overview/) (B2B automation; formerly Pardot) + CRM backbone: [Salesforce](https://www.salesforce.com/)
- [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] ds & Platforms
The "Big Four" dominate the enterprise space, but specialized tools are often preferred for specific business models.
* **Adobe Marketo Engage**: The industry standard for complex B2B automation. [Official Site](https://business.adobe.com/products/marketo/adobe-marketo.html)
* **Salesforce Marketing Cloud (formerly Pardot/ExactTarget)**: The go-to for companies already using the Salesforce CRM ecosystem. [Official Site](https://www.salesforce.com/products/marketing-cloud/overview/)
* **HubSpot**: The leader in the SMB and Mid-Market space, known for its "all-in-one" inbound marketing approach. [Of [...]
December 30, 2025
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] riven by AI integration and hyper-personalization.
### 1. Dominant Market Leaders and Brands
The "Big Four" continue to dominate the enterprise space through massive ecosystems.
* **HubSpot:** The leader in mid-market CRM and inbound automation. [HubSpot Official](https://www.hubspot.com/)
* **Salesforce Marketing Cloud (formerly ExactTarget/Pardot):** The enterprise standard for B2B and B2C. [Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/overview/)
* **Adobe Marketo Engage:** The preferred choice for complex B2B lead management. [Adobe Marketo](https://business.adobe.com/produc [...]
December 30, 2025
[...] Four" continue to dominate the enterprise space through massive ecosystems.
* **HubSpot:** The leader in mid-market CRM and inbound automation. [HubSpot Official](https://www.hubspot.com/)
* **Salesforce Marketing Cloud (formerly ExactTarget/Pardot):** The enterprise standard for B2B and B2C. [Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/overview/)
* **Adobe Marketo Engage:** The preferred choice for complex B2B lead management. [Adobe Marketo](https://business.adobe.com/products/marketo/adobe-marketo.html)
* **Oracle Eloqua:** High-end enterprise automation for data-heavy or [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] ps://www.gartner.com/en/documents/4022341) – Analyst reports (requires registration; covers leaders like Salesforce and Adobe).
### Reputable Companies and Providers
These companies dominate the space and offer robust services, often with agency partners:
- **Salesforce**: CRM giant with Pardot. [Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/overview/)
- **Adobe**: Owns Marketo; full experience platform. [Adobe Experience Cloud](https://business.adobe.com/products/experience-cloud.html)
- **Oracle**: Eloqua for enterprise marketing. [Oracle Marketing](https://www.oracle.com/marketing [...]