This page provides details about klaviyo.com (Advertising) which was ranked #5 out of 234 in the list of sources (16 citations (3.7% share)) in answers from AI models (Perplexity Sonar (with search) (latest),
Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest,
Google Gemini Flash (latest),
X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Salesforce Marketing Cloud, ActiveCampaign, Mailchimp, Klaviyo, Braze +3 more.
| Model | Voice | Position | Citations |
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{{ getInfluenceForBot(bot.id) }} | {{ getPositionForBot(bot.id) }} | {{ getMentionsForBot(bot.id) }} |
| URL Path | Citations | Position |
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| klaviyo.com | 16 | 24.2 |
| Brand | Voice | Mentions |
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15.4% | 29 |
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12.8% | 29 |
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12.6% | 27 |
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12.5% | 35 |
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11.4% | 16 |
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2.9% | 13 |
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2.5% | 11 |
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1.7% | 8 |
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] e-platforms-in-2025/), while **Zapier** orchestrates AI across 8,000+ apps[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/). Official sites: [HubSpot](https://www.hubspot.com), [ActiveCampaign](https://www.activecampaign.com), [Klaviyo](https://www.klaviyo.com), [Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud), [Mailchimp](https://mailchimp.com), [Brevo](https://www.brevo.com), [Zoho CRM](https://www.zoho.com/crm), [Moosend](https://moosend.com), [GetResponse](https://www.getresponse.com), [Omnisend](https://www.omnisend. [...]
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] w offers comprehensive marketing automation features. 8. **[Constant Contact](https://www.constantcontact.com/)** - User-friendly platform popular with small to medium businesses. 9. **[Drip](https://www.drip.com/)** - E-commerce focused marketing automation with strong email capabilities. 10. **[Klaviyo](https://www.klaviyo.com/)** - E-commerce marketing automation specializing in email and SMS. ### Specialized and Emerging Platforms 11. **[Braze](https://www.braze.com/)** - Mobile-first customer engagement platform for multi-channel messaging. 12. **[Iterable](https://iterable.com/)** - Cross-channel marketing platform [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] marketing and automation platform - CRM and sales automation features - Affordable for small businesses 7. **Mailchimp** - [https://mailchimp.com](https://mailchimp.com) - Email marketing with automation features - User-friendly for beginners - Free tier available 8. **Klaviyo** - [https://www.klaviyo.com](https://www.klaviyo.com) - E-commerce focused marketing automation - Strong integration with Shopify and other platforms - Advanced segmentation 9. **Brevo** (formerly Sendinblue) - [https://www.brevo.com](https://www.brevo.com) - Affordable email and SMS marketing - Marketing automation workflows - CRM [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ing-automation/)** - Salesforce's B2B-focused marketing automation - **[Mailchimp](https://mailchimp.com/)** - Evolved from email marketing to full marketing automation - **[Brevo (formerly Sendinblue)](https://www.brevo.com/)** - European player gaining global traction ### Specialized Players - **[Klaviyo](https://www.klaviyo.com/)** - Dominant in e-commerce marketing automation - **[Iterable](https://iterable.com/)** - Cross-channel marketing automation for growth marketers - **[Customer.io](https://customer.io/)** - Event-based messaging for SaaS companies - **[Autopilot](https://www.autopilothq.com/)** - Visual marketing [...]
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] www.sap.com/products/crm/emarsys.html) ### 3) Enterprise B2C lifecycle / “customer engagement” (high-scale multichannel) Often “best” when you need real-time event-triggered messaging across email/SMS/push/in-app at scale. - [Braze](https://www.braze.com/) - [Iterable](https://iterable.com/) - [Klaviyo](https://www.klaviyo.com/) (especially strong in ecommerce ecosystems) - [Twilio — Segment](https://segment.com/) (CDP, often paired with engagement tools) - [Salesforce — Marketing Cloud Engagement](https://www.salesforce.com/products/marketing-cloud/engagement/) - [Adobe — Adobe Journey Optimizer](https://business.a [...]
[...] rce — Marketing Cloud Engagement](https://www.salesforce.com/products/marketing-cloud/engagement/) - [Adobe — Adobe Journey Optimizer](https://business.adobe.com/products/journey-optimizer/adobe-journey-optimizer.html) ### 4) Ecommerce-focused automation add-ons (esp. for Shopify-style stacks) - [Klaviyo](https://www.klaviyo.com/) - [Omnisend](https://www.omnisend.com/) - SMS specialists often paired with email platforms: - [Attentive](https://www.attentive.com/) - [Postscript](https://postscript.io/) ### 5) Open-source / self-hosted options (control + extensibility) - [Mautic](https://www.mautic.org/) (community [...]
[...] keto.html), [Salesforce Marketing Cloud Account Engagement](https://www.salesforce.com/products/marketing-cloud/marketing-automation/), [Oracle Eloqua](https://www.oracle.com/cx/marketing/eloqua/)) vs. B2C lifecycle at scale (e.g., [Braze](https://www.braze.com/), [Iterable](https://iterable.com/), [Klaviyo](https://www.klaviyo.com/)). 2) **System of record**: Are you anchored on a CRM like [Salesforce](https://www.salesforce.com/crm/) or [HubSpot CRM](https://www.hubspot.com/products/crm/), or on a CDP like [Segment](https://segment.com/)? 3) **Channels required now vs later**: Email only (lighter tools) vs email+SMS+push [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] products/marketing-cloud/marketing-cloud-engagement/) (enterprise B2C orchestration) - [Adobe Journey Optimizer](https://business.adobe.com/products/journey-optimizer/adobe-journey-optimizer.html) (journey orchestration in Adobe Experience Cloud) ### SMB / creator / ecommerce-friendly automation - [Klaviyo](https://www.klaviyo.com) (ecommerce-first lifecycle automation) - [Mailchimp](https://mailchimp.com) (broad SMB email + automations) - [ActiveCampaign](https://www.activecampaign.com) (SMB automation + light CRM) - [Drip](https://www.drip.com) (ecommerce-focused automation) - [Customer.io](https://customer.io) (technical [...]
[...] ., [Marketo](https://business.adobe.com/products/marketo/adobe-marketo-engage.html)/[Pardot](https://www.salesforce.com/products/marketing-cloud/marketing-cloud-account-engagement/)) vs **B2C lifecycle** (e.g., [Braze](https://www.braze.com)/[Iterable](https://iterable.com)) vs **ecommerce** (e.g., [Klaviyo](https://www.klaviyo.com)). 2) Get competent at: data model + segmentation + journeys + reporting (see concept links above). 3) Learn the surrounding glue: a CRM (like [Salesforce](https://www.salesforce.com/crm/)) + integrations (like [Zapier](https://zapier.com/)) + deliverability tooling (like [Litmus](https://www.l [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] .com/cx/marketing/marketing-automation/) (enterprise B2B scale) ### B2C lifecycle + product-led growth (multi-channel journeys) - [Braze](https://www.braze.com/) - [Iterable](https://iterable.com/) - [Customer.io](https://customer.io/) ### eCommerce retention (email/SMS-centric, fast iteration) - [Klaviyo](https://www.klaviyo.com/) - [Mailchimp](https://mailchimp.com/) - [Shopify Flow](https://www.shopify.com/flow) (automation inside [Shopify](https://www.shopify.com/)) ### SMB “generalist” automation (email + light CRM + journeys) - [ActiveCampaign](https://www.activecampaign.com/) - [Constant Contact](https://www.constant [...]
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ngagement (formerly Pardot):** Specifically designed for B2B companies already using the Salesforce CRM. [Official Site](https://www.salesforce.com/products/marketing-cloud/b2b-marketing-automation/) * **SMB & E-commerce:** * **Klaviyo:** The gold standard for e-commerce automation and SMS. [Official Site](https://www.klaviyo.com/) * **ActiveCampaign:** Focuses on the "Customer Experience Automation" (CXA) category. [Official Site](https://www.activecampaign.com/) * **Mailchimp (Intuit):** Evolved from an email tool to a comprehensive small business marketing platform. [Official Site](https://mailchimp.com/) ### [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] nd marketing approach. [Official Site](https://www.hubspot.com/) * **Oracle Eloqua**: A powerful enterprise solution for high-level data orchestration. [Official Site](https://www.oracle.com/cx/marketing/automation/) * **Klaviyo**: The dominant force for E-commerce and Shopify-based businesses. [Official Site](https://www.klaviyo.com/) * **ActiveCampaign**: Popular for its powerful automation workflows at an affordable price for smaller teams. [Official Site](https://www.activecampaign.com/) ### 2. Influential Experts & Thought Leaders Following these individuals will give you a "PhD level" education through their social feed [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ) * **Oracle Eloqua:** High-end enterprise automation for data-heavy organizations. [Oracle Marketing](https://www.oracle.com/cx/marketing/automation/) ### 2. Best Products and Services by Segment * **SMB & E-commerce:** * **Klaviyo:** The gold standard for Shopify/E-commerce automation. [Klaviyo](https://www.klaviyo.com/) * **Mailchimp (Intuit):** Evolved from email into a full marketing platform. [Mailchimp](https://mailchimp.com/) * **ActiveCampaign:** Known for advanced automation workflows at a lower price point. [ActiveCampaign](https://www.activecampaign.com/) * **B2B/Account-Based Marketing (AB [...]
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ce Pardot](https://www.salesforce.com/products/marketing-cloud/account-engagement/) - **ActiveCampaign**: Strong for email automation and CRM, affordable for SMBs. [ActiveCampaign](https://www.activecampaign.com/) - **Klaviyo**: E-commerce specialist, excels in behavioral email/SMS personalization. [Klaviyo](https://www.klaviyo.com/) - **Mailchimp (Intuit)**: Beginner-friendly with automation workflows, now AI-enhanced. [Mailchimp](https://mailchimp.com/marketing/) **Comparison Sources**: - [G2 Marketing Automation Grid (Fall 2024)](https://www.g2.com/categories/marketing-automation) – HubSpot, ActiveCampaign lead in user rat [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] tiveCampaign](https://www.activecampaign.com/) - **Mailchimp (Intuit Mailchimp)**: User-friendly for SMBs, strong in email and audience segmentation. [Mailchimp](https://mailchimp.com/marketing/) - **Klaviyo**: Ecommerce-focused with AI-driven segmentation and SMS. Popular for Shopify integrations. [Klaviyo](https://www.klaviyo.com/) **Comparison and Review Sites** (essential for evaluating options): - [G2 Marketing Automation Grid](https://www.g2.com/categories/marketing-automation) – User reviews and leader quadrants. - [Capterra Marketing Automation](https://www.capterra.com/marketing-automation-software/) – Pricing compar [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] [Capterra](https://www.capterra.com/p/136125/HubSpot-Marketing/) - **ActiveCampaign**: Excels in email and CRM integration. [G2](https://www.g2.com/products/activecampaign/reviews) [Capterra](https://www.capterra.com/p/135673/ActiveCampaign/) - **Klaviyo**: Leader for ecommerce personalization. [Klaviyo](https://www.klaviyo.com/) [G2](https://www.g2.com/products/klaviyo/reviews) - Reviews platforms: [G2 Marketing Automation](https://www.g2.com/categories/marketing-automation), [Capterra Marketing Automation](https://www.capterra.com/marketing-automation-software/), [TrustRadius](https://www.trustradius.com/marketing-auto [...]