This page provides details about Iterable (organization,product) which was ranked #27 out of 109 in the list of brands (13 mentions (2.9% share)) in answers from AI models (Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch.
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] strong email capabilities.
10. **[Klaviyo](https://www.klaviyo.com/)** - E-commerce marketing automation specializing in email and SMS.
### Specialized and Emerging Platforms
11. **[Braze](https://www.braze.com/)** - Mobile-first customer engagement platform for multi-channel messaging.
12. **[Iterable](https://iterable.com/)** - Cross-channel marketing platform with workflow automation.
13. **[Customer.io](https://customer.io/)** - Developer-friendly automation platform for behavioral messaging.
14. **[Autopilot](https://www.autopilothq.com/)** - Visual marketing automation with canvas-based j [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] //mailchimp.com/)** - Evolved from email marketing to full marketing automation
- **[Brevo (formerly Sendinblue)](https://www.brevo.com/)** - European player gaining global traction
### Specialized Players
- **[Klaviyo](https://www.klaviyo.com/)** - Dominant in e-commerce marketing automation
- **[Iterable](https://iterable.com/)** - Cross-channel marketing automation for growth marketers
- **[Customer.io](https://customer.io/)** - Event-based messaging for SaaS companies
- **[Autopilot](https://www.autopilothq.com/)** - Visual marketing automation focused on customer journeys
## Key Companies and P [...]
December 30, 2025
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] Emarsys Customer Engagement](https://www.sap.com/products/crm/emarsys.html)
### 3) Enterprise B2C lifecycle / “customer engagement” (high-scale multichannel)
Often “best” when you need real-time event-triggered messaging across email/SMS/push/in-app at scale.
- [Braze](https://www.braze.com/)
- [Iterable](https://iterable.com/)
- [Klaviyo](https://www.klaviyo.com/) (especially strong in ecommerce ecosystems)
- [Twilio — Segment](https://segment.com/) (CDP, often paired with engagement tools)
- [Salesforce — Marketing Cloud Engagement](https://www.salesforce.com/products/marketing-cloud/engage [...]
December 30, 2025
[...] obe.com/products/marketo/adobe-marketo.html), [Salesforce Marketing Cloud Account Engagement](https://www.salesforce.com/products/marketing-cloud/marketing-automation/), [Oracle Eloqua](https://www.oracle.com/cx/marketing/eloqua/)) vs. B2C lifecycle at scale (e.g., [Braze](https://www.braze.com/), [Iterable](https://iterable.com/), [Klaviyo](https://www.klaviyo.com/)).
2) **System of record**: Are you anchored on a CRM like [Salesforce](https://www.salesforce.com/crm/) or [HubSpot CRM](https://www.hubspot.com/products/crm/), or on a CDP like [Segment](https://segment.com/)?
3) **Channels required [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] on’t get overwhelmed)
1) Pick your lane: **B2B MAP** (e.g., [Marketo](https://business.adobe.com/products/marketo/adobe-marketo-engage.html)/[Pardot](https://www.salesforce.com/products/marketing-cloud/marketing-cloud-account-engagement/)) vs **B2C lifecycle** (e.g., [Braze](https://www.braze.com)/[Iterable](https://iterable.com)) vs **ecommerce** (e.g., [Klaviyo](https://www.klaviyo.com)).
2) Get competent at: data model + segmentation + journeys + reporting (see concept links above).
3) Learn the surrounding glue: a CRM (like [Salesforce](https://www.salesforce.com/crm/)) + integrations (like [Z [...]
December 30, 2025
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] 365 Customer Insights](https://dynamics.microsoft.com/en-us/customer-insights/overview/) (includes journey orchestration) inside [Microsoft Dynamics 365](https://dynamics.microsoft.com/)
Also frequently seen in enterprise stacks (especially for B2C/lifecycle):
- [Braze](https://www.braze.com/)
- [Iterable](https://iterable.com/)
- [SAP Emarsys](https://emarsys.com/)
---
## 3) “Best products & services” (by common use-case segment)
Because “best” depends on channel mix, data maturity, and team size, here are the *most widely used / strongly positioned* products by scenario:
### B2B demand gen + le [...]
[...] ion** (push real-time audiences and events into engagement tools): [Hightouch](https://hightouch.com/), [Census](https://www.getcensus.com/), [Twilio Segment](https://segment.com/)
- **AI-assisted lifecycle execution** (faster creation + testing + personalization): [Braze](https://www.braze.com/), [Iterable](https://iterable.com/), [HubSpot](https://www.hubspot.com/products/marketing)
- **Privacy, consent, identity, deliverability** pressures: [GDPR (EU)](https://gdpr.eu/), [Google Privacy Sandbox](https://privacysandbox.com/)
### Emerging / fast-growing tools adjacent to automation
(These often show [...]
December 30, 2025
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.