Marketing Automation
AI mentions in answer for 1 question: "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space."
2025-12-30
67
Brands
118
Sources
1
Questions
5
AI Models
About This Report
This report was generated for brands and citations mentioned in answers about Marketing Automation from 5 AI models (namely: Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest,
Google Gemini Flash (latest), X.AI Grok (latest)). AI models were asked the following questions:
- "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space." (view report)
- "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed." (view report)
- "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." (view report)
Brand Rankings
Brands mentioned by AI models, ranked by share of voice
| # | Brand | Voice | Position | Mentions | AI |
|---|---|---|---|---|---|
| 1 |
|
100.0%★
|
3★ | 7.4% (14)★ |
|
| 2 |
|
66.1%★
|
5★ | 6.4% (12)★ |
|
| 3 |
|
55.6%★
|
3★ | 4.8% (9)★ |
|
| 4 |
MarTech
organization
|
50.2%★
|
10★ | 8.0% (15)★ |
|
| 5 |
|
46.2%★
|
4★ | 4.8% (9)★ |
|
| 6 |
|
40.6%★
|
12★ | 2.7% (5)★ |
|
| 7 |
G2
organization
|
26.9%★
|
17★ | 4.3% (8)★ |
|
| 8 |
|
26.6%★
|
9★ | 3.7% (7)★ |
|
| 9 |
Ann Handley
person
|
18.5%★
|
9★ | 2.7% (5)★ |
|
| 10 |
|
16.3%★
|
20★ | 2.1% (4)★ |
|
| 11 |
|
16.3%★
|
13★ | 1.6% (3)★ |
|
| 12 |
MarTech Conference
event
|
16.2%★
|
12★ | 2.7% (5)★ |
|
| 13 |
TrustRadius
organization
|
11.2%★
|
19★ | 2.1% (4)★ |
|
| 14 |
Adobe Summit
event
|
9.1%★
|
14★ | 1.6% (3)★ |
|
| 15 |
|
8.5%★
|
4★ | 1.6% (3)★ |
|
| 16 |
|
7.8%★
|
5★ | 1.6% (3)★ |
|
| 17 |
HubSpot Community
organization
|
7.1%★
|
16★ | 2.1% (4)★ |
|
| 18 |
MarketingOps.com
organization
|
6.8%★
|
14★ | 2.7% (5)★ |
|
| 19 |
|
6.6%★
|
9★ | 1.6% (3)★ |
|
| 20 |
Gartner
organization
|
5.8%★
|
13★ | 1.6% (3)★ |
|
| 21 |
Capterra
organization
|
5.6%★
|
19★ | 1.6% (3)★ |
|
| 22 |
GrowthHackers
organization
|
5.2%★
|
17★ | 2.1% (4)★ |
|
| 23 |
Salesforce Dreamforce
event
|
3.4%★
|
14★ | 1.1% (2)★ |
|
| 24 |
|
3.2%★
|
2★ | 2.1% (4)★ |
|
| 25 |
Etumos
organization
|
3.1%★
|
7★ | 1.1% (2)★ |
|
| 26 |
Content Marketing Institute
organization
|
3.1%★
|
17★ | 1.1% (2)★ |
|
| 27 |
Seth Godin
person
|
2.8%★
|
10★ | 1.1% (2)★ |
|
| 28 |
0.4%★
|
26★ | 1.6% (3)★ |
|
|
| 29 |
|
0.3%★
|
14★ | 1.1% (2)★ |
|
| 30 |
Marketing Over Coffee
event
|
0.2%★
|
33★ | 1.1% (2)★ |
|
| 31 |
|
0.1%★
|
14★ | 1.1% (2)★ |
|
| 32 |
|
0.1%★
|
8★ | 0.5% (1)★ |
|
| 33 |
|
0.1%★
|
9★ | 0.5% (1)★ |
|
| 34 |
Revenue Pulse
organization
|
0.1%★
|
18★ | 0.5% (1)★ |
|
| 35 |
Digital Pi
organization
|
0.1%★
|
19★ | 0.5% (1)★ |
|
| 36 |
Perkuto
organization
|
0.1%★
|
20★ | 0.5% (1)★ |
|
| 37 |
Neil Patel
person
|
0.1%★
|
22★ | 0.5% (1)★ |
|
| 38 |
Jay Baer
person
|
0.1%★
|
24★ | 0.5% (1)★ |
|
| 39 |
Mari Smith
person
|
0.1%★
|
25★ | 0.5% (1)★ |
|
| 40 |
Michael Brenner
person
|
0.1%★
|
26★ | 0.5% (1)★ |
|
| 41 |
|
0.1%★
|
28★ | 0.5% (1)★ |
|
| 42 |
|
0.0%★
|
29★ | 0.5% (1)★ |
|
| 43 |
|
0.0%★
|
30★ | 0.5% (1)★ |
|
| 44 |
|
0.0%★
|
31★ | 0.5% (1)★ |
|
| 45 |
|
0.0%★
|
32★ | 0.5% (1)★ |
|
| 46 |
MarketingProfs B2B Forum
event
|
0.0%★
|
33★ | 0.5% (1)★ |
|
| 47 |
INBOUND by HubSpot
event
|
0.0%★
|
34★ | 0.5% (1)★ |
|
| 48 |
MOps-Apalooza
event
|
0.0%★
|
40★ | 0.5% (1)★ |
|
| 49 |
Content Marketing World
event
|
0.0%★
|
41★ | 0.5% (1)★ |
|
| 50 |
r/marketing on Reddit
organization
|
0.0%★
|
42★ | 0.5% (1)★ |
|
| 51 |
r/emailmarketing on Reddit
organization
|
0.0%★
|
43★ | 0.5% (1)★ |
|
| 52 |
Marketo Nation
organization
|
0.0%★
|
45★ | 0.5% (1)★ |
|
| 53 |
Marketing Automation Professionals LinkedIn Group
organization
|
0.0%★
|
46★ | 0.5% (1)★ |
|
| 54 |
Indie Hackers
organization
|
0.0%★
|
48★ | 0.5% (1)★ |
|
| 55 |
Marketing Automation Insider
organization
|
0.0%★
|
49★ | 0.5% (1)★ |
|
| 56 |
Chief Martec
organization
|
0.0%★
|
50★ | 0.5% (1)★ |
|
| 57 |
Marketing Profs
organization
|
0.0%★
|
51★ | 0.5% (1)★ |
|
| 58 |
AdAge
organization
|
0.0%★
|
52★ | 0.5% (1)★ |
|
| 59 |
Email on Acid Blog
organization
|
0.0%★
|
54★ | 0.5% (1)★ |
|
| 60 |
Litmus Blog
organization
|
0.0%★
|
55★ | 0.5% (1)★ |
|
| 61 |
Really Good Emails
organization
|
0.0%★
|
56★ | 0.5% (1)★ |
|
| 62 |
Forrester Research
organization
|
0.0%★
|
58★ | 0.5% (1)★ |
|
| 63 |
0.0%★
|
63★ | 0.5% (1)★ |
|
|
| 64 |
The MarTech Podcast
event
|
0.0%★
|
64★ | 0.5% (1)★ |
|
| 65 |
EmailToolTester
organization
|
0.0%★
|
65★ | 0.5% (1)★ |
|
| 66 |
Marketing Automation Software Report by G2
organization
|
0.0%★
|
66★ | 0.5% (1)★ |
|
| 67 |
Chiefmartec's Marketing Technology Landscape
organization
|
0.0%★
|
67★ | 0.5% (1)★ |
|
More Reports
View Aggregate Report (All 3 Questions)Frequently Asked Questions
What is this AI Mentions Report about?
This report analyzes how AI chatbots like Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest) respond to questions related to Marketing Automation. It identifies which brands, products, and organizations are mentioned most frequently and measures their share of voice in AI responses.
What questions were analyzed in this report?
This report analyzed answers to 3 questions:
- "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space." (view report)
- "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed." (view report)
- "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." (view report)
How many brands were analyzed in this report?
This report analyzed 67 unique brands mentioned across 5 AI models.
How many web sources were detected?
AI models cited 118 unique web sources (domains) when answering questions.
Which brands are mentioned most by AI models?
The top 3 most mentioned brands are ActiveCampaign (organization,product), Klaviyo (organization,product), Pardot (organization,product), based on analysis of 5 AI model responses.
How many AI models were analyzed?
This report analyzed responses from 5 AI models: Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest).
What does "Share of Voice" mean and how is it calculated?
Share of Voice (Voice %) measures brand prominence across AI models.
Formula: Share of Voice = Model Coverage × Quality Score
Where:
• Model Coverage = Sum of normalized weights for models mentioning the brand
• Quality Score = Prominence / Max Prominence in dataset
• Prominence = Mentions × (1 / log₂(Position + 1))
Model weights (based on Monthly Active Users):
• OpenAI ChatGPT Latest: 900M MAU (~54.1% weight)
• Google Gemini Flash (latest): 650M MAU (~39.1% weight)
• Perplexity Sonar (with search) (latest): 45M MAU (~2.7% weight)
• X.AI Grok (latest): 39M MAU (~2.3% weight)
• Anthropic Claude Sonnet (latest): 30M MAU (~1.8% weight)
Brands appearing in top positions across high-traffic models achieve higher Share of Voice.
Formula: Share of Voice = Model Coverage × Quality Score
Where:
• Model Coverage = Sum of normalized weights for models mentioning the brand
• Quality Score = Prominence / Max Prominence in dataset
• Prominence = Mentions × (1 / log₂(Position + 1))
Model weights (based on Monthly Active Users):
• OpenAI ChatGPT Latest: 900M MAU (~54.1% weight)
• Google Gemini Flash (latest): 650M MAU (~39.1% weight)
• Perplexity Sonar (with search) (latest): 45M MAU (~2.7% weight)
• X.AI Grok (latest): 39M MAU (~2.3% weight)
• Anthropic Claude Sonnet (latest): 30M MAU (~1.8% weight)
Brands appearing in top positions across high-traffic models achieve higher Share of Voice.