This page provides details about Klaviyo (organization,product) which was ranked #6 out of 109 in the list of brands (29 mentions (12.8% share)) in answers from AI models (Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch.
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] /optinmonster.com/best-marketing-automation-tools/)[10 Best CRM with Marketing Automation Tools in 2026](https://www.emailvendorselection.com/crm-with-marketing-automation/)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/)), **Klaviyo** (eCommerce-focused with segmentation; from $20/month[Best Marketing Automation Platforms in 2025 - Comosoft](https://www.comosoft.us/articles/the-top-marketing-automation-software-platforms-in-2025/)[20 B2B Marketing Automation Platforms In 2025 - The CMO](https://thecmo.com/tools/best-b2b-market [...]
December 30, 2025
[...] -platforms-in-2025/), while **Zapier** orchestrates AI across 8,000+ apps[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/). Official sites: [HubSpot](https://www.hubspot.com), [ActiveCampaign](https://www.activecampaign.com), [Klaviyo](https://www.klaviyo.com), [Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud), [Mailchimp](https://mailchimp.com), [Brevo](https://www.brevo.com), [Zoho CRM](https://www.zoho.com/crm), [Moosend](https://moosend.com), [GetResponse](https://www.getresponse.com), [Omnise [...]
December 30, 2025
[...] |
| ActiveCampaign | AI automation SMBs | $15/mo | 30 days[Best Marketing Automation Tools in 2025 - OptinMonster](https://optinmonster.com/best-marketing-automation-tools/)[10 Best CRM with Marketing Automation Tools in 2026](https://www.emailvendorselection.com/crm-with-marketing-automation/) |
| Klaviyo | eCommerce | $20/mo | Yes[Best Marketing Automation Platforms in 2025 - Comosoft](https://www.comosoft.us/articles/the-top-marketing-automation-software-platforms-in-2025/)[Best Marketing Automation Tools in 2025 - OptinMonster](https://optinmonster.com/best-marketing-automation-tools/) |
| Brevo [...]
December 30, 2025
[...] -marketing-automation/) |
| Omnisend | eCommerce SMBs | $16/mo | Yes[Best Marketing Automation Tools in 2025 - OptinMonster](https://optinmonster.com/best-marketing-automation-tools/) |
### Top Companies and Service Providers
Leading providers are **HubSpot**, **Salesforce**, **ActiveCampaign**, **Klaviyo**, and **Mailchimp**, with enterprise focus from Salesforce and all-in-one from HubSpot. Service integrators like Comosoft specialize in retail workflows[Best Marketing Automation Platforms in 2025 - Comosoft](https://www.comosoft.us/articles/the-top-marketing-automation-software-platforms-in-2025/ [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] indy](https://www.lindy.ai/blog/crm-marketing-automation)
- **Adobe Marketing Cloud** – Comprehensive platform for complex marketing operations[Top marketing automation platforms 2025 - Dotdigital](https://dotdigital.com/blog/top-marketing-automation-platforms-2025/)
**E-Commerce Specialists**
- **Klaviyo** – Dominates e-commerce with deep Shopify and BigCommerce integrations, offering built-in email + SMS and predictive analytics; starts at $20/month for 250+ contacts[Top 10 marketing automation platforms in 2025 | Blog - Alumio](https://www.alumio.com/blog/top-10-marketing-automation-platforms-in- [...]
December 30, 2025
[...] - **SmartBug Media** – Certified HubSpot partner specializing in lifecycle marketing and RevOps for mid-market to enterprise
- **HawkSEM** – Performance marketing agency focused on paid search and cross-channel conversion optimization
- **Magnet Monster** – Specializes in retention marketing using Klaviyo, PostPilot, and Tapcart
## Notable Startups & Disruptors
**Lindy** – Best for no-code CRM automation, representing the shift toward AI-assisted, code-free marketing operations[10 Best CRM Marketing Automation Platforms in 2025 - Lindy](https://www.lindy.ai/blog/crm-marketing-automation)
## Key P [...]
December 30, 2025
[...] iers or trials:[Top 10 marketing automation platforms in 2025 | Blog - Alumio](https://www.alumio.com/blog/top-10-marketing-automation-platforms-in-2025)[10 Best CRM Marketing Automation Platforms in 2025 - Lindy](https://www.lindy.ai/blog/crm-marketing-automation)
- HubSpot (free tier available)
- Klaviyo (free up to 250 contacts)
- Ortto (free plan available)
- Mailchimp (free tier with CRM)
- GetResponse (free trial)
Starting with a free tier on 2-3 platforms relevant to your industry will give you practical experience before making a larger investment.
# CITATIONS
1. [Top 10 marketing automati [...]
December 30, 2025
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] offers comprehensive marketing automation features.
8. **[Constant Contact](https://www.constantcontact.com/)** - User-friendly platform popular with small to medium businesses.
9. **[Drip](https://www.drip.com/)** - E-commerce focused marketing automation with strong email capabilities.
10. **[Klaviyo](https://www.klaviyo.com/)** - E-commerce marketing automation specializing in email and SMS.
### Specialized and Emerging Platforms
11. **[Braze](https://www.braze.com/)** - Mobile-first customer engagement platform for multi-channel messaging.
12. **[Iterable](https://iterable.com/)** - Cross- [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] )
- Email marketing and automation platform
- CRM and sales automation features
- Affordable for small businesses
7. **Mailchimp** - [https://mailchimp.com](https://mailchimp.com)
- Email marketing with automation features
- User-friendly for beginners
- Free tier available
8. **Klaviyo** - [https://www.klaviyo.com](https://www.klaviyo.com)
- E-commerce focused marketing automation
- Strong integration with Shopify and other platforms
- Advanced segmentation
9. **Brevo** (formerly Sendinblue) - [https://www.brevo.com](https://www.brevo.com)
- Affordable email and SMS [...]
December 30, 2025
[...] d automation platform
- CRM and sales automation features
- Affordable for small businesses
7. **Mailchimp** - [https://mailchimp.com](https://mailchimp.com)
- Email marketing with automation features
- User-friendly for beginners
- Free tier available
8. **Klaviyo** - [https://www.klaviyo.com](https://www.klaviyo.com)
- E-commerce focused marketing automation
- Strong integration with Shopify and other platforms
- Advanced segmentation
9. **Brevo** (formerly Sendinblue) - [https://www.brevo.com](https://www.brevo.com)
- Affordable email and SMS marketing
- Marketing [...]
December 30, 2025
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ng-automation/)** - Salesforce's B2B-focused marketing automation
- **[Mailchimp](https://mailchimp.com/)** - Evolved from email marketing to full marketing automation
- **[Brevo (formerly Sendinblue)](https://www.brevo.com/)** - European player gaining global traction
### Specialized Players
- **[Klaviyo](https://www.klaviyo.com/)** - Dominant in e-commerce marketing automation
- **[Iterable](https://iterable.com/)** - Cross-channel marketing automation for growth marketers
- **[Customer.io](https://customer.io/)** - Event-based messaging for SaaS companies
- **[Autopilot](https://www.autopilothq.c [...]
December 30, 2025
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ww.sap.com/products/crm/emarsys.html)
### 3) Enterprise B2C lifecycle / “customer engagement” (high-scale multichannel)
Often “best” when you need real-time event-triggered messaging across email/SMS/push/in-app at scale.
- [Braze](https://www.braze.com/)
- [Iterable](https://iterable.com/)
- [Klaviyo](https://www.klaviyo.com/) (especially strong in ecommerce ecosystems)
- [Twilio — Segment](https://segment.com/) (CDP, often paired with engagement tools)
- [Salesforce — Marketing Cloud Engagement](https://www.salesforce.com/products/marketing-cloud/engagement/)
- [Adobe — Adobe Journey Opt [...]
[...] eto.html), [Salesforce Marketing Cloud Account Engagement](https://www.salesforce.com/products/marketing-cloud/marketing-automation/), [Oracle Eloqua](https://www.oracle.com/cx/marketing/eloqua/)) vs. B2C lifecycle at scale (e.g., [Braze](https://www.braze.com/), [Iterable](https://iterable.com/), [Klaviyo](https://www.klaviyo.com/)).
2) **System of record**: Are you anchored on a CRM like [Salesforce](https://www.salesforce.com/crm/) or [HubSpot CRM](https://www.hubspot.com/products/crm/), or on a CDP like [Segment](https://segment.com/)?
3) **Channels required now vs later**: Email only (lighte [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] , [Marketo](https://business.adobe.com/products/marketo/adobe-marketo-engage.html)/[Pardot](https://www.salesforce.com/products/marketing-cloud/marketing-cloud-account-engagement/)) vs **B2C lifecycle** (e.g., [Braze](https://www.braze.com)/[Iterable](https://iterable.com)) vs **ecommerce** (e.g., [Klaviyo](https://www.klaviyo.com)).
2) Get competent at: data model + segmentation + journeys + reporting (see concept links above).
3) Learn the surrounding glue: a CRM (like [Salesforce](https://www.salesforce.com/crm/)) + integrations (like [Zapier](https://zapier.com/)) + deliverability tooling (li [...]
December 30, 2025
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] w.hubspot.com/products/marketing)
* **Salesforce Account Engagement (formerly Pardot):** Specifically designed for B2B companies already using the Salesforce CRM. [Official Site](https://www.salesforce.com/products/marketing-cloud/b2b-marketing-automation/)
* **SMB & E-commerce:**
* **Klaviyo:** The gold standard for e-commerce automation and SMS. [Official Site](https://www.klaviyo.com/)
* **ActiveCampaign:** Focuses on the "Customer Experience Automation" (CXA) category. [Official Site](https://www.activecampaign.com/)
* **Mailchimp (Intuit):** Evolved from an email tool t [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] he leader in the SMB and Mid-Market space, known for its "all-in-one" inbound marketing approach. [Official Site](https://www.hubspot.com/)
* **Oracle Eloqua**: A powerful enterprise solution for high-level data orchestration. [Official Site](https://www.oracle.com/cx/marketing/automation/)
* **Klaviyo**: The dominant force for E-commerce and Shopify-based businesses. [Official Site](https://www.klaviyo.com/)
* **ActiveCampaign**: Popular for its powerful automation workflows at an affordable price for smaller teams. [Official Site](https://www.activecampaign.com/)
### 2. Influential Experts & [...]
December 30, 2025
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ](https://business.adobe.com/products/marketo/adobe-marketo.html)
* **Oracle Eloqua:** High-end enterprise automation for data-heavy organizations. [Oracle Marketing](https://www.oracle.com/cx/marketing/automation/)
### 2. Best Products and Services by Segment
* **SMB & E-commerce:**
* **Klaviyo:** The gold standard for Shopify/E-commerce automation. [Klaviyo](https://www.klaviyo.com/)
* **Mailchimp (Intuit):** Evolved from email into a full marketing platform. [Mailchimp](https://mailchimp.com/)
* **ActiveCampaign:** Known for advanced automation workflows at a lower price poi [...]
December 30, 2025
[...] * **Oracle Eloqua:** High-end enterprise automation for data-heavy organizations. [Oracle Marketing](https://www.oracle.com/cx/marketing/automation/)
### 2. Best Products and Services by Segment
* **SMB & E-commerce:**
* **Klaviyo:** The gold standard for Shopify/E-commerce automation. [Klaviyo](https://www.klaviyo.com/)
* **Mailchimp (Intuit):** Evolved from email into a full marketing platform. [Mailchimp](https://mailchimp.com/)
* **ActiveCampaign:** Known for advanced automation workflows at a lower price point. [ActiveCampaign](https://www.activecampaign.com/)
* **B2B/A [...]
December 30, 2025
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] *: B2B sales-marketing alignment, integrates deeply with Salesforce CRM. [Salesforce Pardot](https://www.salesforce.com/products/marketing-cloud/account-engagement/)
- **ActiveCampaign**: Strong for email automation and CRM, affordable for SMBs. [ActiveCampaign](https://www.activecampaign.com/)
- **Klaviyo**: E-commerce specialist, excels in behavioral email/SMS personalization. [Klaviyo](https://www.klaviyo.com/)
- **Mailchimp (Intuit)**: Beginner-friendly with automation workflows, now AI-enhanced. [Mailchimp](https://mailchimp.com/marketing/)
**Comparison Sources**:
- [G2 Marketing Automation Gri [...]
December 30, 2025
[...] e Pardot](https://www.salesforce.com/products/marketing-cloud/account-engagement/)
- **ActiveCampaign**: Strong for email automation and CRM, affordable for SMBs. [ActiveCampaign](https://www.activecampaign.com/)
- **Klaviyo**: E-commerce specialist, excels in behavioral email/SMS personalization. [Klaviyo](https://www.klaviyo.com/)
- **Mailchimp (Intuit)**: Beginner-friendly with automation workflows, now AI-enhanced. [Mailchimp](https://mailchimp.com/marketing/)
**Comparison Sources**:
- [G2 Marketing Automation Grid (Fall 2024)](https://www.g2.com/categories/marketing-automation) – HubSpot, Activ [...]
December 30, 2025
[...] enter (2024)](https://www.gartner.com/reviews/market/crm-customer-engagement-center) – Leaders: Salesforce, Adobe, HubSpot.
- [Forrester Wave: Marketing Automation Platforms (Q2 2024)](https://www.forrester.com/report/The-Forrester-Wave-Marketing-Automation-Platforms-Q2-2024/RES182228) – Highlights Klaviyo for retail.
Pricing varies: Free tiers (HubSpot, Mailchimp) to $10K+/mo enterprise (Marketo).
### Top Companies and Service Providers
Major vendors dominate, with partners for implementation:
- **HubSpot**: Self-service + certified partners. [HubSpot Solutions Partners](https://ecosystem.hubspot. [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] engage.html)
- **ActiveCampaign**: Affordable, powerful email automation with deep CRM features. [ActiveCampaign](https://www.activecampaign.com/)
- **Mailchimp (Intuit Mailchimp)**: User-friendly for SMBs, strong in email and audience segmentation. [Mailchimp](https://mailchimp.com/marketing/)
- **Klaviyo**: Ecommerce-focused with AI-driven segmentation and SMS. Popular for Shopify integrations. [Klaviyo](https://www.klaviyo.com/)
**Comparison and Review Sites** (essential for evaluating options):
- [G2 Marketing Automation Grid](https://www.g2.com/categories/marketing-automation) – User reviews an [...]
December 30, 2025
[...] iveCampaign](https://www.activecampaign.com/)
- **Mailchimp (Intuit Mailchimp)**: User-friendly for SMBs, strong in email and audience segmentation. [Mailchimp](https://mailchimp.com/marketing/)
- **Klaviyo**: Ecommerce-focused with AI-driven segmentation and SMS. Popular for Shopify integrations. [Klaviyo](https://www.klaviyo.com/)
**Comparison and Review Sites** (essential for evaluating options):
- [G2 Marketing Automation Grid](https://www.g2.com/categories/marketing-automation) – User reviews and leader quadrants.
- [Capterra Marketing Automation](https://www.capterra.com/marketing-automation-s [...]
December 30, 2025
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.