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About forrester.com (News Media)
This page provides details about forrester.com (News Media) which was ranked #32 out of 234 in the list of sources (11 citations (0.7% share)) in answers from AI models (Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest,
X.AI Grok (latest)) when they were asked the following 3 questions: "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.", "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Oracle Eloqua, Klaviyo, MarketingProfs B2B Forum, Gartner, Forrester Research +2 more.
Used by AI Models
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Pages from forrester.com (5 links)
| URL Path | Citations | Position |
|---|---|---|
| forrester.com | 0 | N/A |
| /report/The-Forrester-Wave-Marketing-Automation-Platforms-Q2-2024/RES182228 | 1 | 18 |
| /marketing-automation | 2 | 59 |
| /report/The-Forrester-Wave-B2B-Marketing-Automation-Platforms-Q2-2021/RES175625 | 5 | 71.1 |
| /event/b2b-summit | 3 | 111 |
Brands Referenced By This Website (7 brands)
| Brand | Voice | Mentions |
|---|---|---|
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12.8% | 29 |
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7.1% | 23 |
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6.6% | 19 |
| Oracle Eloqua | 5.4% | 12 |
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1.6% | 6 |
| MarketingProfs B2B Forum | 0.3% | 2 |
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0% | 3 |
Citations from AI Responses
Anthropic Claude Sonnet (latest)
(4 citations)
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] st and founder of [Convince & Convert](https://www.convinceandconvert.com/) - **[Mari Smith](https://www.marismith.com/)** - Social media and marketing automation expert - **[Amy Porterfield](https://www.amyporterfield.com/)** - Online marketing and course creation expert ### Industry Analysts - **[Forrester Research](https://www.forrester.com/marketing-automation)** - Publishes marketing automation Wave reports - **[Gartner](https://www.gartner.com/en/marketing)** - Magic Quadrant for marketing automation - **[G2](https://www.g2.com/categories/marketing-automation)** - Peer review platform for marketing automation tools ## Emerging Startups and Trends ### [...]
[...] tel)** - Marketing how-tos - **[Vanity Planet](https://www.youtube.com/c/TheFutur)** - [The Futur](https://thefutur.com/) - Business and marketing education ### Research and Reports - **[Gartner Marketing Research](https://www.gartner.com/en/marketing)** - Industry analysis and magic quadrants - **[Forrester Marketing Research](https://www.forrester.com/marketing-automation)** - Wave reports and analysis - **[eMarketer](https://www.emarketer.com/)** - Marketing statistics and trends - **[Statista](https://www.statista.com/markets/424/topic/487/digital-advertising-marketing/)** - Marketing automation market data - **[HubSpot State of Marketing Report](https://www.hubsp [...]
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] arketing optimization and automation. 9. **[Really Good Emails](https://reallygoodemails.com/)** - Email marketing inspiration and examples. ### Research and Analysis Firms 10. **[Gartner](https://www.gartner.com/en/marketing)** - Magic Quadrant reports for marketing automation platforms. 11. **[Forrester Research](https://www.forrester.com/)** - Marketing automation platform evaluations. 12. **[G2](https://www.g2.com/categories/marketing-automation)** - User reviews and comparisons of marketing automation tools. 13. **[TrustRadius](https://www.trustradius.com/marketing-automation)** - In-depth marketing automation software reviews. [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] ation.marketo.com) - Marketo user conference - Various locations ## Research & Analyst Firms ### Industry Analysts 1. **Gartner** - [https://www.gartner.com](https://www.gartner.com) - Magic Quadrant for CRM Lead Management - Marketing technology research 2. **Forrester Research** - [https://www.forrester.com](https://www.forrester.com) - Forrester Wave reports on marketing automation - B2B and B2C marketing research 3. **G2** - [https://www.g2.com/categories/marketing-automation](https://www.g2.com/categories/marketing-automation) - Peer reviews and comparisons - Marketing automation software grid 4. **TrustRadius* [...]
OpenAI ChatGPT Latest
(5 citations)
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ps://hightouch.com/), [Census](https://www.getcensus.com/) --- ## Major industry events & conferences - Broad martech / marketing ops: - [MarTech Conference](https://martechconf.com/) - [Gartner Marketing Symposium/Xpo](https://www.gartner.com/en/conferences/na/marketing-symposium-us) - [Forrester B2B Summit](https://www.forrester.com/event/b2b-summit/) - Vendor ecosystems (deep product/roadmap learning + partners): - [HubSpot INBOUND](https://www.inbound.com/) - [Salesforce Dreamforce](https://www.salesforce.com/dreamforce/) - [Adobe Summit](https://business.adobe.com/summit/adobe-summit.html) - [Oracle CloudWorld](https://www.or [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] ](https://business.adobe.com/summit.html) - Vendor ecosystems / GTM: - [Dreamforce (Salesforce)](https://www.salesforce.com/dreamforce/) - [SaaStr Annual](https://www.saastrannual.com/) - B2B practitioner-heavy: - [MarketingProfs B2B Forum](https://www.marketingprofs.com/events/b2bforum/) - [Forrester B2B Summit](https://www.forrester.com/event/b2b-summit/) - Messaging/communications infrastructure (relevant if you work with SMS/transactional messaging): - [Twilio SIGNAL](https://signal.twilio.com/) --- ## 8) Notable startups/players disrupting adjacent parts of automation (modern data + channels) - Data activation / modern warehouse-driven marke [...]
[...] ww.chilipiper.com/) ### Experimentation & personalization (often paired with automation) - [Optimizely](https://www.optimizely.com/) - [VWO](https://vwo.com/) --- ## 4) How people *reliably* compare vendors (trusted reviewers/analysts) - Analyst firms: - [Gartner](https://www.gartner.com/) - [Forrester](https://www.forrester.com/) - [IDC](https://www.idc.com/) - Review platforms (useful for implementation reality checks): - [G2](https://www.g2.com/) - [TrustRadius](https://www.trustradius.com/) - [Capterra](https://www.capterra.com/) - [PeerSpot](https://www.peerspot.com/) --- ## 5) Influential experts, practiti [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] tem) - [INBOUND](https://www.inbound.com/) (HubSpot ecosystem + broader marketing) - [MarTech Conference](https://martechconf.com/) (MarTech stack, strategy, ops) - [Gartner Marketing Symposium/Xpo](https://www.gartner.com/en/conferences/na/marketing-symposium-us) (executive marketing/technology) - [Forrester B2B Summit](https://www.forrester.com/event/b2b-summit/) (B2B strategy + ops) - Email-focused: [Litmus Live](https://www.litmus.com/conference) by [Litmus](https://www.litmus.com/) --- ## 8) Active professional communities (where practitioners share playbooks) - [MarketingOps.com](https://marketingops.com/) (Marketing Operations community + resources) [...]
[...] rketingprofs.com/) - [CMSWire](https://www.cmswire.com/) (DX/MarTech coverage) - [Digiday](https://digiday.com/) (media/marketing tech business trends) - [Adweek](https://www.adweek.com/) (marketing/brands/tech) - Analyst firms (often shape enterprise buying): [Gartner](https://www.gartner.com/en), [Forrester](https://www.forrester.com/) --- ### If you answer 3 questions, I can tailor this into a tighter “market map” 1) Are you focused on **B2B**, **B2C/eCommerce**, or **both**? 2) Company size / complexity (SMB, mid-market, enterprise; number of regions/brands)? 3) Primary channels (email/SMS, push/in-app, paid, web persona [...]
X.AI Grok (latest)
(2 citations)
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ing Automation Reviews](https://www.capterra.com/marketing-automation-software/) – Top picks based on 10,000+ reviews. - [Gartner Magic Quadrant for CRM Customer Engagement Center (2024)](https://www.gartner.com/reviews/market/crm-customer-engagement-center) – Leaders: Salesforce, Adobe, HubSpot. - [Forrester Wave: Marketing Automation Platforms (Q2 2024)](https://www.forrester.com/report/The-Forrester-Wave-Marketing-Automation-Platforms-Q2-2024/RES182228) – Highlights Klaviyo for retail. Pricing varies: Free tiers (HubSpot, Mailchimp) to $10K+/mo enterprise (Marketo). ### Top Companies and Service Providers Major vendors dominate, with partners for implementation: - **HubSpot**: Self-service + certified partners. [HubSpot Solutions Partners](http [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] nant for inbound marketing and SMBs, top-rated on G2. [HubSpot](https://www.hubspot.com/products/marketing) [G2 Marketing Automation Grid](https://www.g2.com/categories/marketing-automation) - **Oracle Eloqua**: Enterprise leader for complex B2B workflows. [Oracle Eloqua](https://www.eloqua.com/) [Forrester Wave B2B Marketing Automation Q2 2021](https://www.forrester.com/report/The-Forrester-Wave-B2B-Marketing-Automation-Platforms-Q2-2021/RES175625) - **ActiveCampaign**: Best for email automation and SMBs, high G2 ratings. [ActiveCampaign](https://www.activecampaign.com/) [G2 Reviews](https://www.g2.com/products/activecampaign/reviews) ### Best Products and Services Top-rated on review platforms (G2, Capterra, TrustRadius as of 2024): - [...]