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About g2.com (Reviews)
This page provides details about g2.com (Reviews) which was ranked #10 out of 234 in the list of sources (21 citations (2.9% share)) in answers from AI models (Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest,
Google Gemini Flash (latest),
X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: HubSpot Marketing Hub, ActiveCampaign, Mailchimp, Klaviyo, G2 +5 more.
Used by AI Models
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Pages from g2.com (7 links)
| URL Path | Citations | Position |
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| /categories/marketing-automation | 0 | N/A |
| g2.com | 0 | N/A |
| /products/activecampaign/reviews | 2 | 19 |
| /products/hubspot-marketing-hub/reviews | 1 | 22 |
| www.g2.com | 1 | 30 |
| /categories/marketing-automation#gridScoreCard | 16 | 64.2 |
| /reports/marketing-automation-software-report | 1 | 126 |
Brands Referenced By This Website (10 brands)
| Brand | Voice | Mentions |
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100% | 102 |
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15.4% | 29 |
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12.8% | 29 |
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12.6% | 27 |
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12.5% | 35 |
| HubSpot Marketing Hub | 5.9% | 11 |
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5% | 16 |
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4% | 13 |
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1.7% | 8 |
| Marketing Automation Software Report by G2 | 0% | 1 |
Citations from AI Responses
Anthropic Claude Sonnet (latest)
(5 citations)
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] cated marketing automation podcast. 17. **[The MarTech Podcast](https://www.martechpodcast.com/)** - Interviews with marketing technology leaders. ## Comparison Resources - **[EmailToolTester](https://www.emailtooltester.com/)** - Comprehensive email marketing and automation tool comparisons - **[Marketing Automation Software Report by G2](https://www.g2.com/reports/marketing-automation-software-report)** - Regular reports on top platforms - **[Chiefmartec's Marketing Technology Landscape](https://chiefmartec.com/martech-landscape/)** - Annual visualization of the entire martech ecosystem This overview represents the current state of marketing automation as of 2024. The industry continues to evo [...]
[...] il marketing inspiration and examples. ### Research and Analysis Firms 10. **[Gartner](https://www.gartner.com/en/marketing)** - Magic Quadrant reports for marketing automation platforms. 11. **[Forrester Research](https://www.forrester.com/)** - Marketing automation platform evaluations. 12. **[G2](https://www.g2.com/categories/marketing-automation)** - User reviews and comparisons of marketing automation tools. 13. **[TrustRadius](https://www.trustradius.com/marketing-automation)** - In-depth marketing automation software reviews. 14. **[Capterra](https://www.capterra.com/marketing-automation-software/)** - Software comparison platform for [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] rtner.com](https://www.gartner.com) - Magic Quadrant for CRM Lead Management - Marketing technology research 2. **Forrester Research** - [https://www.forrester.com](https://www.forrester.com) - Forrester Wave reports on marketing automation - B2B and B2C marketing research 3. **G2** - [https://www.g2.com/categories/marketing-automation](https://www.g2.com/categories/marketing-automation) - Peer reviews and comparisons - Marketing automation software grid 4. **TrustRadius** - [https://www.trustradius.com/marketing-automation](https://www.trustradius.com/marketing-automation) - In-depth user reviews - Buying guides and comparisons 5. **Capterra** - [https://www.capterr [...]
[...] st/perpetual-traffic/) - Digital marketing tactics - Paid traffic and automation 4. **The Growth Show** (HubSpot) - [https://www.hubspot.com/podcasts/the-growth-show](https://www.hubspot.com/podcasts/the-growth-show) - Growth stories from leaders ## Comparison & Review Sites 1. **G2** - [https://www.g2.com](https://www.g2.com) - User reviews and ratings - Side-by-side comparisons 2. **Capterra** - [https://www.capterra.com](https://www.capterra.com) - Software discovery and comparison - User reviews 3. **Software Advice** - [https://www.softwareadvice.com](https://www.softwareadvice.com) - Expert recomm [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] d.com/)** - Online marketing and course creation expert ### Industry Analysts - **[Forrester Research](https://www.forrester.com/marketing-automation)** - Publishes marketing automation Wave reports - **[Gartner](https://www.gartner.com/en/marketing)** - Magic Quadrant for marketing automation - **[G2](https://www.g2.com/categories/marketing-automation)** - Peer review platform for marketing automation tools ## Emerging Startups and Trends ### AI-Powered Automation - **[Jasper AI](https://www.jasper.ai/)** - AI content generation for marketers - **[Copy.ai](https://www.copy.ai/)** - AI copywriting and marketing automation - **[Seventh Sense](ht [...]
OpenAI ChatGPT Latest
(3 citations)
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] al](https://www.searchenginejournal.com/) - Education-focused: - [MarketingProfs](https://www.marketingprofs.com/) - [Content Marketing Institute](https://contentmarketinginstitute.com/) - Reviews/comparisons (useful for shortlisting, with the usual caveat about pay-to-play dynamics): - [G2](https://www.g2.com/) - [Capterra](https://www.capterra.com/) - [TrustRadius](https://www.trustradius.com/) - [Software Advice](https://www.softwareadvice.com/) --- ## How to choose “best” quickly (a practical shortlist framework) 1) **Primary motion**: B2B lead management (e.g., [Adobe Marketo Engage](ht [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] O](https://vwo.com/) --- ## 4) How people *reliably* compare vendors (trusted reviewers/analysts) - Analyst firms: - [Gartner](https://www.gartner.com/) - [Forrester](https://www.forrester.com/) - [IDC](https://www.idc.com/) - Review platforms (useful for implementation reality checks): - [G2](https://www.g2.com/) - [TrustRadius](https://www.trustradius.com/) - [Capterra](https://www.capterra.com/) - [PeerSpot](https://www.peerspot.com/) --- ## 5) Influential experts, practitioners, and “operator-grade” voices to follow - [Scott Brinker](https://chiefmartec.com/) (martech landscape + strategy) - [Ma [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ). ### “Reverse ETL” / data activation (warehouse → tools) - [Hightouch](https://hightouch.com/) - [Census](https://www.getcensus.com/) ### Integration / automation (iPaaS) - [Zapier](https://zapier.com/) - [Workato](https://www.workato.com/) ### Common evaluation & review platforms buyers use - [G2](https://www.g2.com/) - [Capterra](https://www.capterra.com/) - [TrustRadius](https://www.trustradius.com/) ### Major service providers (implementation, ops, transformation) - [Accenture](https://www.accenture.com/) - [Deloitte Digital](https://www.deloittedigital.com/) - [Merkle](https://www.merkle.com/) (part of [de [...]
Google Gemini Flash (latest)
(3 citations)
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] e marketing world. [Official Site](https://www.morningbrew.com/marketing) * **Social Media Examiner:** In-depth tutorials and podcasts on social automation. [Official Site](https://www.socialmediaexaminer.com/) * **G2 and TrustRadius:** Essential review platforms for comparing software. * [G2 Marketing Automation Grid](https://www.g2.com/categories/marketing-automation) * [TrustRadius Marketing Automation Rankings](https://www.trustradius.com/marketing-automation) [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] m/) ### 6. Media, Publications & Review Sites To stay updated on news and compare software before you buy. * **MarTech.org**: Daily news on marketing technology and strategy. [Official Site](https://martech.org/) * **G2**: The most trusted platform for comparing software reviews and rankings. [Automation Category](https://www.g2.com/categories/marketing-automation) * **TrustRadius**: A deep-dive review platform often used for enterprise software comparisons. [Official Site](https://www.trustradius.com/) * **Social Media Today**: Excellent for following the automation features of social platforms meta-data. [Official Site](https://www.socialmediatoday.com [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] of high-level brand automation strategies. [Adweek](https://www.adweek.com/) * **Gartner Marketing:** Research and the "Magic Quadrant" for automation platforms. [Gartner Marketing](https://www.gartner.com/en/marketing) * **G2 Ratings:** Peer-to-peer review site that ranks automation software. [G2 Marketing Automation Category](https://www.g2.com/categories/marketing-automation) [...]
X.AI Grok (latest)
(10 citations)
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ings. [ActiveCampaign](https://www.activecampaign.com/) [G2 Reviews](https://www.g2.com/products/activecampaign/reviews) ### Best Products and Services Top-rated on review platforms (G2, Capterra, TrustRadius as of 2024): - **HubSpot Marketing Hub**: Highest overall satisfaction for ease of use. [G2](https://www.g2.com/products/hubspot-marketing-hub/reviews) [Capterra](https://www.capterra.com/p/136125/HubSpot-Marketing/) - **ActiveCampaign**: Excels in email and CRM integration. [G2](https://www.g2.com/products/activecampaign/reviews) [Capterra](https://www.capterra.com/p/135673/ActiveCampaign/) - **Klaviyo**: Leader for ecommerce personalization [...]
[...] www.eloqua.com/) [Forrester Wave B2B Marketing Automation Q2 2021](https://www.forrester.com/report/The-Forrester-Wave-B2B-Marketing-Automation-Platforms-Q2-2021/RES175625) - **ActiveCampaign**: Best for email automation and SMBs, high G2 ratings. [ActiveCampaign](https://www.activecampaign.com/) [G2 Reviews](https://www.g2.com/products/activecampaign/reviews) ### Best Products and Services Top-rated on review platforms (G2, Capterra, TrustRadius as of 2024): - **HubSpot Marketing Hub**: Highest overall satisfaction for ease of use. [G2](https://www.g2.com/products/hubspot-marketing-hub/reviews) [Capterra](https://www.capterra.com/p/136125/HubSpot-Ma [...]
[...] pterra, TrustRadius as of 2024): - **HubSpot Marketing Hub**: Highest overall satisfaction for ease of use. [G2](https://www.g2.com/products/hubspot-marketing-hub/reviews) [Capterra](https://www.capterra.com/p/136125/HubSpot-Marketing/) - **ActiveCampaign**: Excels in email and CRM integration. [G2](https://www.g2.com/products/activecampaign/reviews) [Capterra](https://www.capterra.com/p/135673/ActiveCampaign/) - **Klaviyo**: Leader for ecommerce personalization. [Klaviyo](https://www.klaviyo.com/) [G2](https://www.g2.com/products/klaviyo/reviews) - Reviews platforms: [G2 Marketing Automation](https://www.g2.com/categories/marketing-automa [...]
[...] /marketo-engage.html) [Gartner Peer Insights](https://www.gartner.com/reviews/market/b2b-marketing-automation-platforms/vendor/adobe/product/marketo-engage) - **HubSpot Marketing Hub**: Dominant for inbound marketing and SMBs, top-rated on G2. [HubSpot](https://www.hubspot.com/products/marketing) [G2 Marketing Automation Grid](https://www.g2.com/categories/marketing-automation) - **Oracle Eloqua**: Enterprise leader for complex B2B workflows. [Oracle Eloqua](https://www.eloqua.com/) [Forrester Wave B2B Marketing Automation Q2 2021](https://www.forrester.com/report/The-Forrester-Wave-B2B-Marketing-Automation-Platforms-Q2-2021/RES175625) - **ActiveCampaign**: Best for [...]
[...] CRM integration. [G2](https://www.g2.com/products/activecampaign/reviews) [Capterra](https://www.capterra.com/p/135673/ActiveCampaign/) - **Klaviyo**: Leader for ecommerce personalization. [Klaviyo](https://www.klaviyo.com/) [G2](https://www.g2.com/products/klaviyo/reviews) - Reviews platforms: [G2 Marketing Automation](https://www.g2.com/categories/marketing-automation), [Capterra Marketing Automation](https://www.capterra.com/marketing-automation-software/), [TrustRadius](https://www.trustradius.com/marketing-automation) ### Key Companies and Providers Beyond leaders: - **Braze**: Cross-channel customer engagement. [Braze](https://www.braze.com/) - **Iterab [...]
[...] //www.braze.com/) - **Iterable**: Real-time personalization. [Iterable](https://iterable.com/) - **Customer.io**: Behavioral data-driven automation. [Customer.io](https://customer.io/) - **Mailchimp (Intuit)**: Affordable email starter. [Mailchimp](https://mailchimp.com/) Market comparison: [G2 Alternatives](https://www.g2.com/categories/marketing-automation#gridScoreCard) ### Influential Figures and Thought Leaders - **David Raab**: Analyst behind Vendor Selection Matrix. [Raab Associates](https://www.raabassociates.com/) - **Ann Handley**: Content marketing expert, author of "Everybody Writes." [Ann Handley](https://annhandley.com/) - **April Dunford**: Posit [...]
[...] p/136125/HubSpot-Marketing/) - **ActiveCampaign**: Excels in email and CRM integration. [G2](https://www.g2.com/products/activecampaign/reviews) [Capterra](https://www.capterra.com/p/135673/ActiveCampaign/) - **Klaviyo**: Leader for ecommerce personalization. [Klaviyo](https://www.klaviyo.com/) [G2](https://www.g2.com/products/klaviyo/reviews) - Reviews platforms: [G2 Marketing Automation](https://www.g2.com/categories/marketing-automation), [Capterra Marketing Automation](https://www.capterra.com/marketing-automation-software/), [TrustRadius](https://www.trustradius.com/marketing-automation) ### Key Companies and Providers Beyond le [...]
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] vecampaign.com/) - **Klaviyo**: E-commerce specialist, excels in behavioral email/SMS personalization. [Klaviyo](https://www.klaviyo.com/) - **Mailchimp (Intuit)**: Beginner-friendly with automation workflows, now AI-enhanced. [Mailchimp](https://mailchimp.com/marketing/) **Comparison Sources**: - [G2 Marketing Automation Grid (Fall 2024)](https://www.g2.com/categories/marketing-automation) – HubSpot, ActiveCampaign lead in user ratings. - [Capterra Marketing Automation Reviews](https://www.capterra.com/marketing-automation-software/) – Top picks based on 10,000+ reviews. - [Gartner Magic Quadrant for CRM Customer Engagement Center (2024)](https://www.gartner.com/reviews/market/crm-c [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] strong in email and audience segmentation. [Mailchimp](https://mailchimp.com/marketing/) - **Klaviyo**: Ecommerce-focused with AI-driven segmentation and SMS. Popular for Shopify integrations. [Klaviyo](https://www.klaviyo.com/) **Comparison and Review Sites** (essential for evaluating options): - [G2 Marketing Automation Grid](https://www.g2.com/categories/marketing-automation) – User reviews and leader quadrants. - [Capterra Marketing Automation](https://www.capterra.com/marketing-automation-software/) – Pricing comparisons and demos. - [Gartner Magic Quadrant for CRM Customer Engagement Center](https://www.gartner.com/en/documents/4022341) – Analyst reports (requires r [...]
[...] m/) | [Rand on Twitter](https://twitter.com/randfish) - **April Dunford**: Product positioning guru. [April Dunford](https://www.aprildunford.com/) - **Dave Chaffey**: Digital marketing pioneer, Smart Insights founder. [Smart Insights](https://www.smartinsights.com/) - Reviewers: **G2 Experts** via [G2](https://www.g2.com/); **TrustRadius** analysts [TrustRadius Marketing Automation](https://www.trustradius.com/marketing-automation). ### Helpful Communities and Resources - **HubSpot Community**: Forums, templates, certifications. [HubSpot Community](https://community.hubspot.com/) - **Reddit**: r/marketing (general [...]