This page provides details about Capterra (organization) which was ranked #18 out of 109 in the list of brands (16 mentions (5% share)) in answers from AI models (Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch.
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] rketing automation platform evaluations.
12. **[G2](https://www.g2.com/categories/marketing-automation)** - User reviews and comparisons of marketing automation tools.
13. **[TrustRadius](https://www.trustradius.com/marketing-automation)** - In-depth marketing automation software reviews.
14. **[Capterra](https://www.capterra.com/marketing-automation-software/)** - Software comparison platform for marketing automation.
### Podcasts and Video Content
15. **[Marketing Over Coffee](https://www.marketingovercoffee.com/)** - Weekly marketing podcast covering automation topics.
16. **[The Marketing Au [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] m/categories/marketing-automation)
- Peer reviews and comparisons
- Marketing automation software grid
4. **TrustRadius** - [https://www.trustradius.com/marketing-automation](https://www.trustradius.com/marketing-automation)
- In-depth user reviews
- Buying guides and comparisons
5. **Capterra** - [https://www.capterra.com/marketing-automation-software/](https://www.capterra.com/marketing-automation-software/)
- Software reviews and comparisons
- Gartner company
## Notable Startups & Innovators
### Emerging Players
1. **Omnisend** - [https://www.omnisend.com](https://www.omnisen [...]
December 30, 2025
[...] omation)
- Peer reviews and comparisons
- Marketing automation software grid
4. **TrustRadius** - [https://www.trustradius.com/marketing-automation](https://www.trustradius.com/marketing-automation)
- In-depth user reviews
- Buying guides and comparisons
5. **Capterra** - [https://www.capterra.com/marketing-automation-software/](https://www.capterra.com/marketing-automation-software/)
- Software reviews and comparisons
- Gartner company
## Notable Startups & Innovators
### Emerging Players
1. **Omnisend** - [https://www.omnisend.com](https://www.omnisend.com)
- E-commerce mar [...]
[...] ound certification
2. Gain hands-on experience with a major platform
3. Join Marketing Operations community
4. Attend MarTech Conference or INBOUND
5. Build a portfolio of automated campaigns
**For Business Implementation:**
1. Define your marketing automation goals
2. Research platforms on G2 and Capterra
3. Consider your budget and business size
4. Request demos from 3-5 platforms
5. Start with essential features, expand gradually
This comprehensive guide should give you a solid foundation for entering the marketing automation space! [...]
December 30, 2025
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] al.com/)
- Education-focused:
- [MarketingProfs](https://www.marketingprofs.com/)
- [Content Marketing Institute](https://contentmarketinginstitute.com/)
- Reviews/comparisons (useful for shortlisting, with the usual caveat about pay-to-play dynamics):
- [G2](https://www.g2.com/)
- [Capterra](https://www.capterra.com/)
- [TrustRadius](https://www.trustradius.com/)
- [Software Advice](https://www.softwareadvice.com/)
---
## How to choose “best” quickly (a practical shortlist framework)
1) **Primary motion**: B2B lead management (e.g., [Adobe Marketo Engage](https://business.ad [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] activation (warehouse → tools)
- [Hightouch](https://hightouch.com/)
- [Census](https://www.getcensus.com/)
### Integration / automation (iPaaS)
- [Zapier](https://zapier.com/)
- [Workato](https://www.workato.com/)
### Common evaluation & review platforms buyers use
- [G2](https://www.g2.com/)
- [Capterra](https://www.capterra.com/)
- [TrustRadius](https://www.trustradius.com/)
### Major service providers (implementation, ops, transformation)
- [Accenture](https://www.accenture.com/)
- [Deloitte Digital](https://www.deloittedigital.com/)
- [Merkle](https://www.merkle.com/) (part of [dentsu](https:/ [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] m often used for enterprise software comparisons. [Official Site](https://www.trustradius.com/)
* **Social Media Today**: Excellent for following the automation features of social platforms meta-data. [Official Site](https://www.socialmediatoday.com/)
### 7. Comparison & Learning Platforms
* **Capterra**: Useful for broad software comparisons and pricing overviews. [Official Site](https://www.capterra.com/)
* **HubSpot Academy**: Offers free certifications that are highly valued in the industry. [Academy Site](https://academy.hubspot.com/)
* **Marketing Experiment (Meclabs)**: Specializes in [...]
December 30, 2025
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] lchimp (Intuit)**: Beginner-friendly with automation workflows, now AI-enhanced. [Mailchimp](https://mailchimp.com/marketing/)
**Comparison Sources**:
- [G2 Marketing Automation Grid (Fall 2024)](https://www.g2.com/categories/marketing-automation) – HubSpot, ActiveCampaign lead in user ratings.
- [Capterra Marketing Automation Reviews](https://www.capterra.com/marketing-automation-software/) – Top picks based on 10,000+ reviews.
- [Gartner Magic Quadrant for CRM Customer Engagement Center (2024)](https://www.gartner.com/reviews/market/crm-customer-engagement-center) – Leaders: Salesforce, Adobe, HubS [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] ith AI-driven segmentation and SMS. Popular for Shopify integrations. [Klaviyo](https://www.klaviyo.com/)
**Comparison and Review Sites** (essential for evaluating options):
- [G2 Marketing Automation Grid](https://www.g2.com/categories/marketing-automation) – User reviews and leader quadrants.
- [Capterra Marketing Automation](https://www.capterra.com/marketing-automation-software/) – Pricing comparisons and demos.
- [Gartner Magic Quadrant for CRM Customer Engagement Center](https://www.gartner.com/en/documents/4022341) – Analyst reports (requires registration; covers leaders like Salesforce and Ad [...]
December 30, 2025
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] -Automation-Platforms-Q2-2021/RES175625)
- **ActiveCampaign**: Best for email automation and SMBs, high G2 ratings. [ActiveCampaign](https://www.activecampaign.com/) [G2 Reviews](https://www.g2.com/products/activecampaign/reviews)
### Best Products and Services
Top-rated on review platforms (G2, Capterra, TrustRadius as of 2024):
- **HubSpot Marketing Hub**: Highest overall satisfaction for ease of use. [G2](https://www.g2.com/products/hubspot-marketing-hub/reviews) [Capterra](https://www.capterra.com/p/136125/HubSpot-Marketing/)
- **ActiveCampaign**: Excels in email and CRM integration. [G2](h [...]
December 30, 2025
[...] ws](https://www.g2.com/products/activecampaign/reviews)
### Best Products and Services
Top-rated on review platforms (G2, Capterra, TrustRadius as of 2024):
- **HubSpot Marketing Hub**: Highest overall satisfaction for ease of use. [G2](https://www.g2.com/products/hubspot-marketing-hub/reviews) [Capterra](https://www.capterra.com/p/136125/HubSpot-Marketing/)
- **ActiveCampaign**: Excels in email and CRM integration. [G2](https://www.g2.com/products/activecampaign/reviews) [Capterra](https://www.capterra.com/p/135673/ActiveCampaign/)
- **Klaviyo**: Leader for ecommerce personalization. [Klaviyo] [...]
December 30, 2025
[...] ub**: Highest overall satisfaction for ease of use. [G2](https://www.g2.com/products/hubspot-marketing-hub/reviews) [Capterra](https://www.capterra.com/p/136125/HubSpot-Marketing/)
- **ActiveCampaign**: Excels in email and CRM integration. [G2](https://www.g2.com/products/activecampaign/reviews) [Capterra](https://www.capterra.com/p/135673/ActiveCampaign/)
- **Klaviyo**: Leader for ecommerce personalization. [Klaviyo](https://www.klaviyo.com/) [G2](https://www.g2.com/products/klaviyo/reviews)
- Reviews platforms: [G2 Marketing Automation](https://www.g2.com/categories/marketing-automation), [Cap [...]