This page provides details about G2 (organization) which was ranked #8 out of 109 in the list of brands (35 mentions (12.5% share)) in answers from AI models (Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch.
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] nting the shift toward AI-assisted, code-free marketing operations[10 Best CRM Marketing Automation Platforms in 2025 - Lindy](https://www.lindy.ai/blog/crm-marketing-automation)
## Key Publications & Media Channels
Several authoritative sources track marketing automation trends and reviews:
- **G2** – Rankings platform where platforms like Dotdigital rank among top performers[Top marketing automation platforms 2025 - Dotdigital](https://dotdigital.com/blog/top-marketing-automation-platforms-2025/)
- **Zapier Blog** – Publishes comprehensive guides and reviews of marketing automation tools[9 [...]
December 30, 2025
[...] results reference several learning channels:
- **HubSpot Academy** – Implied through frequent HubSpot partnership mentions, certification programs are common in the industry[10 Best Marketing Automation Agencies in 2025 - MarketerHire](https://marketerhire.com/blog/marketing-automation-agency)
- **G2 Community** – User reviews and peer discussions on platform selections
- **Platform-Specific Communities** – Each major platform maintains dedicated user communities and forums
## Important Selection Criteria by Use Case
**For E-Commerce:** Prioritize platforms with Shopify/BigCommerce integratio [...]
December 30, 2025
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] l marketing inspiration and examples.
### Research and Analysis Firms
10. **[Gartner](https://www.gartner.com/en/marketing)** - Magic Quadrant reports for marketing automation platforms.
11. **[Forrester Research](https://www.forrester.com/)** - Marketing automation platform evaluations.
12. **[G2](https://www.g2.com/categories/marketing-automation)** - User reviews and comparisons of marketing automation tools.
13. **[TrustRadius](https://www.trustradius.com/marketing-automation)** - In-depth marketing automation software reviews.
14. **[Capterra](https://www.capterra.com/marketing-automa [...]
December 30, 2025
[...] **[The MarTech Podcast](https://www.martechpodcast.com/)** - Interviews with marketing technology leaders.
## Comparison Resources
- **[EmailToolTester](https://www.emailtooltester.com/)** - Comprehensive email marketing and automation tool comparisons
- **[Marketing Automation Software Report by G2](https://www.g2.com/reports/marketing-automation-software-report)** - Regular reports on top platforms
- **[Chiefmartec's Marketing Technology Landscape](https://chiefmartec.com/martech-landscape/)** - Annual visualization of the entire martech ecosystem
This overview represents the current state [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] /www.gartner.com](https://www.gartner.com)
- Magic Quadrant for CRM Lead Management
- Marketing technology research
2. **Forrester Research** - [https://www.forrester.com](https://www.forrester.com)
- Forrester Wave reports on marketing automation
- B2B and B2C marketing research
3. **G2** - [https://www.g2.com/categories/marketing-automation](https://www.g2.com/categories/marketing-automation)
- Peer reviews and comparisons
- Marketing automation software grid
4. **TrustRadius** - [https://www.trustradius.com/marketing-automation](https://www.trustradius.com/marketing-autom [...]
December 30, 2025
[...] tps://www.gartner.com)
- Magic Quadrant for CRM Lead Management
- Marketing technology research
2. **Forrester Research** - [https://www.forrester.com](https://www.forrester.com)
- Forrester Wave reports on marketing automation
- B2B and B2C marketing research
3. **G2** - [https://www.g2.com/categories/marketing-automation](https://www.g2.com/categories/marketing-automation)
- Peer reviews and comparisons
- Marketing automation software grid
4. **TrustRadius** - [https://www.trustradius.com/marketing-automation](https://www.trustradius.com/marketing-automation)
- In-depth [...]
December 30, 2025
[...] m/podcast/perpetual-traffic/)
- Digital marketing tactics
- Paid traffic and automation
4. **The Growth Show** (HubSpot) - [https://www.hubspot.com/podcasts/the-growth-show](https://www.hubspot.com/podcasts/the-growth-show)
- Growth stories from leaders
## Comparison & Review Sites
1. **G2** - [https://www.g2.com](https://www.g2.com)
- User reviews and ratings
- Side-by-side comparisons
2. **Capterra** - [https://www.capterra.com](https://www.capterra.com)
- Software discovery and comparison
- User reviews
3. **Software Advice** - [https://www.softwareadvice.com](https: [...]
December 30, 2025
[...] traffic/)
- Digital marketing tactics
- Paid traffic and automation
4. **The Growth Show** (HubSpot) - [https://www.hubspot.com/podcasts/the-growth-show](https://www.hubspot.com/podcasts/the-growth-show)
- Growth stories from leaders
## Comparison & Review Sites
1. **G2** - [https://www.g2.com](https://www.g2.com)
- User reviews and ratings
- Side-by-side comparisons
2. **Capterra** - [https://www.capterra.com](https://www.capterra.com)
- Software discovery and comparison
- User reviews
3. **Software Advice** - [https://www.softwareadvice.com](https://www.softwareadvice [...]
December 30, 2025
[...] pot Inbound certification
2. Gain hands-on experience with a major platform
3. Join Marketing Operations community
4. Attend MarTech Conference or INBOUND
5. Build a portfolio of automated campaigns
**For Business Implementation:**
1. Define your marketing automation goals
2. Research platforms on G2 and Capterra
3. Consider your budget and business size
4. Request demos from 3-5 platforms
5. Start with essential features, expand gradually
This comprehensive guide should give you a solid foundation for entering the marketing automation space! [...]
December 30, 2025
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] .com/)** - Online marketing and course creation expert
### Industry Analysts
- **[Forrester Research](https://www.forrester.com/marketing-automation)** - Publishes marketing automation Wave reports
- **[Gartner](https://www.gartner.com/en/marketing)** - Magic Quadrant for marketing automation
- **[G2](https://www.g2.com/categories/marketing-automation)** - Peer review platform for marketing automation tools
## Emerging Startups and Trends
### AI-Powered Automation
- **[Jasper AI](https://www.jasper.ai/)** - AI content generation for marketers
- **[Copy.ai](https://www.copy.ai/)** - AI copywri [...]
December 30, 2025
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] l](https://www.searchenginejournal.com/)
- Education-focused:
- [MarketingProfs](https://www.marketingprofs.com/)
- [Content Marketing Institute](https://contentmarketinginstitute.com/)
- Reviews/comparisons (useful for shortlisting, with the usual caveat about pay-to-play dynamics):
- [G2](https://www.g2.com/)
- [Capterra](https://www.capterra.com/)
- [TrustRadius](https://www.trustradius.com/)
- [Software Advice](https://www.softwareadvice.com/)
---
## How to choose “best” quickly (a practical shortlist framework)
1) **Primary motion**: B2B lead management (e.g., [Ado [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] artech.org/)
* **Marketing Brew:** A daily newsletter covering the latest in the marketing world. [Official Site](https://www.morningbrew.com/marketing)
* **Social Media Examiner:** In-depth tutorials and podcasts on social automation. [Official Site](https://www.socialmediaexaminer.com/)
* **G2 and TrustRadius:** Essential review platforms for comparing software.
* [G2 Marketing Automation Grid](https://www.g2.com/categories/marketing-automation)
* [TrustRadius Marketing Automation Rankings](https://www.trustradius.com/marketing-automation) [...]
December 30, 2025
[...] marketing world. [Official Site](https://www.morningbrew.com/marketing)
* **Social Media Examiner:** In-depth tutorials and podcasts on social automation. [Official Site](https://www.socialmediaexaminer.com/)
* **G2 and TrustRadius:** Essential review platforms for comparing software.
* [G2 Marketing Automation Grid](https://www.g2.com/categories/marketing-automation)
* [TrustRadius Marketing Automation Rankings](https://www.trustradius.com/marketing-automation) [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] ial "glue" that connects thousands of apps. [Official Site](https://zapier.com/)
### 6. Media, Publications & Review Sites
To stay updated on news and compare software before you buy.
* **MarTech.org**: Daily news on marketing technology and strategy. [Official Site](https://martech.org/)
* **G2**: The most trusted platform for comparing software reviews and rankings. [Automation Category](https://www.g2.com/categories/marketing-automation)
* **TrustRadius**: A deep-dive review platform often used for enterprise software comparisons. [Official Site](https://www.trustradius.com/)
* **So [...]
December 30, 2025
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] nology trends. [MarTech](https://martech.org/)
* **Adweek:** Coverage of high-level brand automation strategies. [Adweek](https://www.adweek.com/)
* **Gartner Marketing:** Research and the "Magic Quadrant" for automation platforms. [Gartner Marketing](https://www.gartner.com/en/marketing)
* **G2 Ratings:** Peer-to-peer review site that ranks automation software. [G2 Marketing Automation Category](https://www.g2.com/categories/marketing-automation) [...]
December 30, 2025
[...] of high-level brand automation strategies. [Adweek](https://www.adweek.com/)
* **Gartner Marketing:** Research and the "Magic Quadrant" for automation platforms. [Gartner Marketing](https://www.gartner.com/en/marketing)
* **G2 Ratings:** Peer-to-peer review site that ranks automation software. [G2 Marketing Automation Category](https://www.g2.com/categories/marketing-automation) [...]
December 30, 2025
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ecampaign.com/)
- **Klaviyo**: E-commerce specialist, excels in behavioral email/SMS personalization. [Klaviyo](https://www.klaviyo.com/)
- **Mailchimp (Intuit)**: Beginner-friendly with automation workflows, now AI-enhanced. [Mailchimp](https://mailchimp.com/marketing/)
**Comparison Sources**:
- [G2 Marketing Automation Grid (Fall 2024)](https://www.g2.com/categories/marketing-automation) – HubSpot, ActiveCampaign lead in user ratings.
- [Capterra Marketing Automation Reviews](https://www.capterra.com/marketing-automation-software/) – Top picks based on 10,000+ reviews.
- [Gartner Magic Quadra [...]
December 30, 2025
[...] Profs**: Free resources, webinars. [MarketingProfs](https://www.marketingprofs.com/)
- **Chief Marketer**: Awards, case studies. [Chief Marketer](https://www.chiefmarketer.com/)
- **Smart Insights**: Guides, benchmarks. [Smart Insights](https://www.smartinsights.com/digital-marketing-strategy/)
- **G2 Blog**: Reviews, trends. [G2 Marketing Automation Blog](https://learn.g2.com/marketing-automation-platform)
- **Moosend Blog**: Tutorials. [Moosend](https://moosend.com/blog/)
For selection, evaluate based on business size, channels (email/SMS/social), integrations, and budget. Test free trials—e. [...]
December 30, 2025
[...] nars. [MarketingProfs](https://www.marketingprofs.com/)
- **Chief Marketer**: Awards, case studies. [Chief Marketer](https://www.chiefmarketer.com/)
- **Smart Insights**: Guides, benchmarks. [Smart Insights](https://www.smartinsights.com/digital-marketing-strategy/)
- **G2 Blog**: Reviews, trends. [G2 Marketing Automation Blog](https://learn.g2.com/marketing-automation-platform)
- **Moosend Blog**: Tutorials. [Moosend](https://moosend.com/blog/)
For selection, evaluate based on business size, channels (email/SMS/social), integrations, and budget. Test free trials—e.g., HubSpot or ActiveCampaign [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] trong in email and audience segmentation. [Mailchimp](https://mailchimp.com/marketing/)
- **Klaviyo**: Ecommerce-focused with AI-driven segmentation and SMS. Popular for Shopify integrations. [Klaviyo](https://www.klaviyo.com/)
**Comparison and Review Sites** (essential for evaluating options):
- [G2 Marketing Automation Grid](https://www.g2.com/categories/marketing-automation) – User reviews and leader quadrants.
- [Capterra Marketing Automation](https://www.capterra.com/marketing-automation-software/) – Pricing comparisons and demos.
- [Gartner Magic Quadrant for CRM Customer Engagement Cente [...]
[...] ://searchengineland.com/)
- **Podcasts**: "Marketing Over Coffee" [Marketing Over Coffee](https://www.marketingovercoffee.com/); "The GaryVee Audio Experience" for broader inspo [GaryVee](https://www.garyvaynerchuk.com/).
Start with HubSpot's free tools and academy for hands-on entry, then explore G2 for personalized recommendations based on your business size. Track trends via MarTech.org for AI and privacy shifts (e.g., GDPR/CCPA impacts). [...]
December 30, 2025
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] d ABM. [Adobe Marketo](https://business.adobe.com/products/marketo-engage.html) [Gartner Peer Insights](https://www.gartner.com/reviews/market/b2b-marketing-automation-platforms/vendor/adobe/product/marketo-engage)
- **HubSpot Marketing Hub**: Dominant for inbound marketing and SMBs, top-rated on G2. [HubSpot](https://www.hubspot.com/products/marketing) [G2 Marketing Automation Grid](https://www.g2.com/categories/marketing-automation)
- **Oracle Eloqua**: Enterprise leader for complex B2B workflows. [Oracle Eloqua](https://www.eloqua.com/) [Forrester Wave B2B Marketing Automation Q2 2021](ht [...]
[...] ise leader for complex B2B workflows. [Oracle Eloqua](https://www.eloqua.com/) [Forrester Wave B2B Marketing Automation Q2 2021](https://www.forrester.com/report/The-Forrester-Wave-B2B-Marketing-Automation-Platforms-Q2-2021/RES175625)
- **ActiveCampaign**: Best for email automation and SMBs, high G2 ratings. [ActiveCampaign](https://www.activecampaign.com/) [G2 Reviews](https://www.g2.com/products/activecampaign/reviews)
### Best Products and Services
Top-rated on review platforms (G2, Capterra, TrustRadius as of 2024):
- **HubSpot Marketing Hub**: Highest overall satisfaction for ease of u [...]
December 30, 2025
[...] ww.eloqua.com/) [Forrester Wave B2B Marketing Automation Q2 2021](https://www.forrester.com/report/The-Forrester-Wave-B2B-Marketing-Automation-Platforms-Q2-2021/RES175625)
- **ActiveCampaign**: Best for email automation and SMBs, high G2 ratings. [ActiveCampaign](https://www.activecampaign.com/) [G2 Reviews](https://www.g2.com/products/activecampaign/reviews)
### Best Products and Services
Top-rated on review platforms (G2, Capterra, TrustRadius as of 2024):
- **HubSpot Marketing Hub**: Highest overall satisfaction for ease of use. [G2](https://www.g2.com/products/hubspot-marketing-hub/revi [...]
December 30, 2025
[...] ting-Automation-Platforms-Q2-2021/RES175625)
- **ActiveCampaign**: Best for email automation and SMBs, high G2 ratings. [ActiveCampaign](https://www.activecampaign.com/) [G2 Reviews](https://www.g2.com/products/activecampaign/reviews)
### Best Products and Services
Top-rated on review platforms (G2, Capterra, TrustRadius as of 2024):
- **HubSpot Marketing Hub**: Highest overall satisfaction for ease of use. [G2](https://www.g2.com/products/hubspot-marketing-hub/reviews) [Capterra](https://www.capterra.com/p/136125/HubSpot-Marketing/)
- **ActiveCampaign**: Excels in email and CRM integrati [...]