AI ChatWatch

AI Mentions & Sources Report for Marketing Automation

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About zapier.com (Developer Tools)

This page provides details about zapier.com (Developer Tools) which was ranked #1 out of 234 in the list of sources (31 citations (7.7% share)) in answers from AI models (Perplexity Sonar (with search) (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.", "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Salesforce Marketing Cloud, HubSpot Marketing Hub, Pardot, ActiveCampaign, Mailchimp +11 more.

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Used by AI Models

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Pages from zapier.com (2 links)

URL Path Citations Position
zapier.com 0 N/A
/blog/best-marketing-automation-software 31 38.3

Brands Referenced By This Website (16 brands)

Brand Voice Mentions
HubSpot HubSpot 100% 102
INBOUND INBOUND 31.3% 42
Zapier Zapier 21.3% 38
ActiveCampaign ActiveCampaign 15.4% 29
Klaviyo Klaviyo 12.8% 29
Mailchimp Mailchimp 12.6% 27
Salesforce Marketing Cloud Salesforce Marketing Cloud 11.4% 16
Pardot Pardot 10.8% 22
Customer.io Customer.io 6% 17
HubSpot Marketing Hub 5.9% 11
Segment Segment 4.1% 11
Brevo Brevo 4% 16
GetResponse GetResponse 1.8% 8
Campaign Campaign 1.7% 8
Omnisend Omnisend 1.6% 7
Ortto Ortto 1.5% 7

Citations from AI Responses

Perplexity Sonar (with search) (latest) (10 citations)

What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.

[...] les/the-top-marketing-automation-software-platforms-in-2025/)[20 B2B Marketing Automation Platforms In 2025 - The CMO](https://thecmo.com/tools/best-b2b-marketing-automation-platforms/)[Best Marketing Automation Tools in 2025 - OptinMonster](https://optinmonster.com/best-marketing-automation-tools/)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/)[30 Best Marketing Automation Software in 2025 - Moosend](https://moosend.com/blog/marketing-automation-software/)), **ActiveCampaign** (AI-powered automation for SMBs; from $15/month[Best Marketing Automation Platforms in 2025 - Comosoft](https://www.comosoft.us/articles/the-top-marketing-automati [...]

zapier.com/blog/best-marketing-automation-software December 30, 2025

[...] ps://thecmo.com/tools/best-b2b-marketing-automation-platforms/)[Best Marketing Automation Tools in 2025 - OptinMonster](https://optinmonster.com/best-marketing-automation-tools/)[10 Best CRM with Marketing Automation Tools in 2026](https://www.emailvendorselection.com/crm-with-marketing-automation/)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/)), **Klaviyo** (eCommerce-focused with segmentation; from $20/month[Best Marketing Automation Platforms in 2025 - Comosoft](https://www.comosoft.us/articles/the-top-marketing-automation-software-platforms-in-2025/)[20 B2B Marketing Automation Platforms In 2025 - The CMO](https://thecmo.com/tools/be [...]

zapier.com/blog/best-marketing-automation-software December 30, 2025

[...] les/the-top-marketing-automation-software-platforms-in-2025/)[20 B2B Marketing Automation Platforms In 2025 - The CMO](https://thecmo.com/tools/best-b2b-marketing-automation-platforms/)[Best Marketing Automation Tools in 2025 - OptinMonster](https://optinmonster.com/best-marketing-automation-tools/)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/)), **Salesforce Marketing Cloud/Pardot** (enterprise AI and analytics[10 Best CRM Marketing Automation Platforms in 2025 - Lindy](https://www.lindy.ai/blog/crm-marketing-automation)[Best Marketing Automation Platforms in 2025 - Comosoft](https://www.comosoft.us/articles/the-top-marketing-automation [...]

zapier.com/blog/best-marketing-automation-software December 30, 2025

[...] , **Brevo** (budget all-in-one; from $8-12/month with free tier[Best Marketing Automation Tools in 2025 - OptinMonster](https://optinmonster.com/best-marketing-automation-tools/)[10 Best CRM with Marketing Automation Tools in 2026](https://www.emailvendorselection.com/crm-with-marketing-automation/)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/)), **Zoho CRM** (customizable multichannel; from $14/month[10 Best CRM Marketing Automation Platforms in 2025 - Lindy](https://www.lindy.ai/blog/crm-marketing-automation)[20 B2B Marketing Automation Platforms In 2025 - The CMO](https://thecmo.com/tools/best-b2b-marketing-automation-platforms/)[10 B [...]

zapier.com/blog/best-marketing-automation-software December 30, 2025

[...] Best CRM with Marketing Automation Tools in 2026](https://www.emailvendorselection.com/crm-with-marketing-automation/)), and **Omnisend** (eCommerce SMBs; from $16/month with free tier[Best Marketing Automation Tools in 2025 - OptinMonster](https://optinmonster.com/best-marketing-automation-tools/)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/)). Niche options like **Comosoft LAGO** excel in multichannel for retail/manufacturing[Best Marketing Automation Platforms in 2025 - Comosoft](https://www.comosoft.us/articles/the-top-marketing-automation-software-platforms-in-2025/), while **Zapier** orchestrates AI across 8,000+ apps[9 best marke [...]

zapier.com/blog/best-marketing-automation-software December 30, 2025

If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.

[...] y players, resources, and communities you should know about. ## Top Trusted Brands & Platforms The most widely recognized marketing automation platforms include[Top 10 marketing automation platforms in 2025 | Blog - Alumio](https://www.alumio.com/blog/top-10-marketing-automation-platforms-in-2025)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/): **Enterprise & Mid-Market Leaders** - **HubSpot Marketing Hub** – Best for all-in-one CRM + marketing solutions with excellent UI and automation templates; pricing starts at $50/month[Top 10 marketing automation platforms in 2025 | Blog - Alumio](https://www.alumio.com/blog/top-10-marketing-auto [...]

zapier.com/blog/best-marketing-automation-software December 30, 2025

[...] egrations, offering built-in email + SMS and predictive analytics; starts at $20/month for 250+ contacts[Top 10 marketing automation platforms in 2025 | Blog - Alumio](https://www.alumio.com/blog/top-10-marketing-automation-platforms-in-2025) - **Omnisend** – Dedicated e-commerce automation platform[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/) **Growing Platforms for Various Needs** - **ActiveCampaign** – Flexible automation with strong email/SMS capabilities for both e-commerce and B2B[Top 10 marketing automation platforms in 2025 | Blog - Alumio](https://www.alumio.com/blog/top-10-marketing-automation-platforms-in-2025)[9 best market [...]

zapier.com/blog/best-marketing-automation-software December 30, 2025

[...] tion-software/) **Growing Platforms for Various Needs** - **ActiveCampaign** – Flexible automation with strong email/SMS capabilities for both e-commerce and B2B[Top 10 marketing automation platforms in 2025 | Blog - Alumio](https://www.alumio.com/blog/top-10-marketing-automation-platforms-in-2025)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/) - **Zoho Marketing Automation** – Customizable, multichannel automation on a budget with lead generation and customer journey management[23 of the Best Marketing Automation Software Companies for 2025](https://solutionsreview.com/marketing-automation/best-marketing-automation-software-companies/)[ [...]

zapier.com/blog/best-marketing-automation-software December 30, 2025

[...] rketing Automation Software Companies for 2025](https://solutionsreview.com/marketing-automation/best-marketing-automation-software-companies/)[10 Best CRM Marketing Automation Platforms in 2025 - Lindy](https://www.lindy.ai/blog/crm-marketing-automation) - **Brevo** – Affordable all-in-one solution[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/) - **Mailchimp** – Email automation with built-in CRM[10 Best CRM Marketing Automation Platforms in 2025 - Lindy](https://www.lindy.ai/blog/crm-marketing-automation) - **Ortto** – Ideal for SaaS startups with journey builder and CDP features; starts at $29/month[Top 10 marketing automation platform [...]

zapier.com/blog/best-marketing-automation-software December 30, 2025

[...] 2025 - Lindy](https://www.lindy.ai/blog/crm-marketing-automation) - **Ortto** – Ideal for SaaS startups with journey builder and CDP features; starts at $29/month[Top 10 marketing automation platforms in 2025 | Blog - Alumio](https://www.alumio.com/blog/top-10-marketing-automation-platforms-in-2025)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/) - **Customer.io** – Known for powerful workflow automations[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/) - **GetResponse** – All-in-one platform with webinar capabilities[10 Best CRM Marketing Automation Platforms in 2025 [...]

zapier.com/blog/best-marketing-automation-software December 30, 2025

OpenAI ChatGPT Latest (5 citations)

What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.

[...] - [Salesforce — Data Cloud](https://www.salesforce.com/products/data-cloud/overview/) ### Reverse‑ETL / data activation (sync warehouse → tools) - [Hightouch](https://hightouch.com/) - [Census](https://www.getcensus.com/) ### Integration / automation plumbing (when you don’t want custom code) - [Zapier](https://zapier.com/) - [Make](https://www.make.com/) - [Workato](https://www.workato.com/) - [Tray.ai](https://tray.ai/) ### Email delivery infrastructure (when you need deliverability + APIs) - [Twilio SendGrid](https://www.twilio.com/sendgrid/email) --- ## Top companies & service providers (implementation, [...]

zapier.com/blog/best-marketing-automation-software December 30, 2025

If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.

[...] use & activation (common in modern stacks) - Warehouses/lakes: [Snowflake](https://www.snowflake.com/), [Databricks](https://www.databricks.com/) - Reverse ETL / activation: [Hightouch](https://hightouch.com/), [Census](https://www.getcensus.com/) ### Integrations / iPaaS (to connect everything) - [Zapier](https://zapier.com/) - [Make](https://www.make.com/) - [Workato](https://www.workato.com/) - [Tray.io](https://tray.io/) ### Email QA, deliverability & testing (critical if email is a channel) - [Litmus](https://www.litmus.com/) - [Email on Acid](https://www.emailonacid.com/) - [Validity Everest](https://www.validity [...]

zapier.com/blog/best-marketing-automation-software December 30, 2025

[...] le](https://iterable.com)) vs **ecommerce** (e.g., [Klaviyo](https://www.klaviyo.com)). 2) Get competent at: data model + segmentation + journeys + reporting (see concept links above). 3) Learn the surrounding glue: a CRM (like [Salesforce](https://www.salesforce.com/crm/)) + integrations (like [Zapier](https://zapier.com/)) + deliverability tooling (like [Litmus](https://www.litmus.com/)). If you tell me whether you’re aiming for **B2B vs B2C/ecommerce**, your **target role** (specialist, marketing ops, lifecycle marketer), and what tools your current/target companies use (if any), I can narrow this into a “must- [...]

zapier.com/blog/best-marketing-automation-software December 30, 2025

What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] s://en.wikipedia.org/wiki/Customer_data_platform), and industry education via [CDP Institute](https://www.cdpinstitute.org/). ### “Reverse ETL” / data activation (warehouse → tools) - [Hightouch](https://hightouch.com/) - [Census](https://www.getcensus.com/) ### Integration / automation (iPaaS) - [Zapier](https://zapier.com/) - [Workato](https://www.workato.com/) ### Common evaluation & review platforms buyers use - [G2](https://www.g2.com/) - [Capterra](https://www.capterra.com/) - [TrustRadius](https://www.trustradius.com/) ### Major service providers (implementation, ops, transformation) - [Accenture](https://www. [...]

zapier.com/blog/best-marketing-automation-software December 30, 2025

[...] ivacysandbox.com/) ### Emerging / fast-growing tools adjacent to automation (These often show up in modern “automation” stacks even when not labeled as classic marketing automation.) - Data activation: [Hightouch](https://hightouch.com/), [Census](https://www.getcensus.com/) - Workflow automation: [Zapier](https://zapier.com/), [Workato](https://www.workato.com/) - B2B outbound automation (adjacent to marketing/sales workflows): [Apollo](https://www.apollo.io/), [Lemlist](https://lemlist.com/) --- ## 7) Major conferences & events - [Adobe Summit](https://summit.adobe.com/) (Adobe ecosystem, experience + automation) - [...]

zapier.com/blog/best-marketing-automation-software December 30, 2025

Google Gemini Flash (latest) (2 citations)

If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.

[...] directly into marketing tools. [Official Site](https://www.getcensus.com/) * **6sense**: Uses AI and "Intent Data" to automate B2B account-based marketing. [Official Site](https://6sense.com/) * **Zapier**: While not a startup anymore, it is the essential "glue" that connects thousands of apps. [Official Site](https://zapier.com/) ### 6. Media, Publications & Review Sites To stay updated on news and compare software before you buy. * **MarTech.org**: Daily news on marketing technology and strategy. [Official Site](https://martech.org/) * **G2**: The most trusted platform for comparing software reviews and rankings. [A [...]

zapier.com/blog/best-marketing-automation-software December 30, 2025

What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] g (ABM):** * **6sense:** Revenue AI and orchestration. [6sense](https://6sense.com/) * **Demandbase:** Leading ABM platform. [Demandbase](https://www.demandbase.com/) ### 3. Key Companies and Providers (Enablers) * **Zapier:** The "glue" that connects non-integrated automation tools. [Zapier](https://zapier.com/) * **Segment (Twilio):** A Customer Data Platform (CDP) that fuels automation with clean data. [Twilio Segment](https://segment.com/) * **Make (formerly Integromat):** Advanced visual automation for power users. [Make.com](https://www.make.com/) ### 4. Influential Figures and Thought Leaders * [...]

zapier.com/blog/best-marketing-automation-software December 30, 2025

X.AI Grok (latest) (1 citation)

If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.

[...] lenging incumbents with AI, no-code, or niche focus: - **Customer.io**: Data-driven behavioral automation. [Customer.io](https://customer.io/) - **Attentive**: AI SMS and push for ecommerce. [Attentive](https://www.attentive.com/) - **Zapier**: No-code automation integrations (pairs with MA tools). [Zapier](https://zapier.com/) - **Kit (Shopify-owned)**: AI commerce automation. [Kit](https://www.kit.com/) - **Reply.io**: Sales engagement automation. [Reply.io](https://reply.io/) ### Key Publications and Media Channels to Stay Informed - **MarTech.org**: Daily news on tools and trends. [MarTech](https://martech.org/) - [...]

zapier.com/blog/best-marketing-automation-software December 30, 2025