This page provides details about Zapier (organization,product) which was ranked #4 out of 109 in the list of brands (38 mentions (21.3% share)) in answers from AI models (Perplexity Sonar (with search) (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch.
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] -2025/)[20 B2B Marketing Automation Platforms In 2025 - The CMO](https://thecmo.com/tools/best-b2b-marketing-automation-platforms/)[Best Marketing Automation Tools in 2025 - OptinMonster](https://optinmonster.com/best-marketing-automation-tools/)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/)[30 Best Marketing Automation Software in 2025 - Moosend](https://moosend.com/blog/marketing-automation-software/)), **ActiveCampaign** (AI-powered automation for SMBs; from $15/month[Best Marketing Automation Platforms in 2025 - Comosoft [...]
December 30, 2025
[...] atforms/)[Best Marketing Automation Tools in 2025 - OptinMonster](https://optinmonster.com/best-marketing-automation-tools/)[10 Best CRM with Marketing Automation Tools in 2026](https://www.emailvendorselection.com/crm-with-marketing-automation/)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/)), **Klaviyo** (eCommerce-focused with segmentation; from $20/month[Best Marketing Automation Platforms in 2025 - Comosoft](https://www.comosoft.us/articles/the-top-marketing-automation-software-platforms-in-2025/)[20 B2B Marketing Automa [...]
December 30, 2025
[...] -2025/)[20 B2B Marketing Automation Platforms In 2025 - The CMO](https://thecmo.com/tools/best-b2b-marketing-automation-platforms/)[Best Marketing Automation Tools in 2025 - OptinMonster](https://optinmonster.com/best-marketing-automation-tools/)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/)), **Salesforce Marketing Cloud/Pardot** (enterprise AI and analytics[10 Best CRM Marketing Automation Platforms in 2025 - Lindy](https://www.lindy.ai/blog/crm-marketing-automation)[Best Marketing Automation Platforms in 2025 - Comosoft]( [...]
December 30, 2025
[...] free tier[Best Marketing Automation Tools in 2025 - OptinMonster](https://optinmonster.com/best-marketing-automation-tools/)[10 Best CRM with Marketing Automation Tools in 2026](https://www.emailvendorselection.com/crm-with-marketing-automation/)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/)), **Zoho CRM** (customizable multichannel; from $14/month[10 Best CRM Marketing Automation Platforms in 2025 - Lindy](https://www.lindy.ai/blog/crm-marketing-automation)[20 B2B Marketing Automation Platforms In 2025 - The CMO](https://th [...]
December 30, 2025
[...] ps://www.emailvendorselection.com/crm-with-marketing-automation/)), and **Omnisend** (eCommerce SMBs; from $16/month with free tier[Best Marketing Automation Tools in 2025 - OptinMonster](https://optinmonster.com/best-marketing-automation-tools/)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/)). Niche options like **Comosoft LAGO** excel in multichannel for retail/manufacturing[Best Marketing Automation Platforms in 2025 - Comosoft](https://www.comosoft.us/articles/the-top-marketing-automation-software-platforms-in-2025/), whi [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] about.
## Top Trusted Brands & Platforms
The most widely recognized marketing automation platforms include[Top 10 marketing automation platforms in 2025 | Blog - Alumio](https://www.alumio.com/blog/top-10-marketing-automation-platforms-in-2025)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/):
**Enterprise & Mid-Market Leaders**
- **HubSpot Marketing Hub** – Best for all-in-one CRM + marketing solutions with excellent UI and automation templates; pricing starts at $50/month[Top 10 marketing automation platforms in 2025 | Blo [...]
December 30, 2025
[...] e analytics; starts at $20/month for 250+ contacts[Top 10 marketing automation platforms in 2025 | Blog - Alumio](https://www.alumio.com/blog/top-10-marketing-automation-platforms-in-2025)
- **Omnisend** – Dedicated e-commerce automation platform[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/)
**Growing Platforms for Various Needs**
- **ActiveCampaign** – Flexible automation with strong email/SMS capabilities for both e-commerce and B2B[Top 10 marketing automation platforms in 2025 | Blog - Alumio](https://www.alumio.com/blog [...]
December 30, 2025
[...] **
- **ActiveCampaign** – Flexible automation with strong email/SMS capabilities for both e-commerce and B2B[Top 10 marketing automation platforms in 2025 | Blog - Alumio](https://www.alumio.com/blog/top-10-marketing-automation-platforms-in-2025)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/)
- **Zoho Marketing Automation** – Customizable, multichannel automation on a budget with lead generation and customer journey management[23 of the Best Marketing Automation Software Companies for 2025](https://solutionsreview.com/marketi [...]
December 30, 2025
[...] //solutionsreview.com/marketing-automation/best-marketing-automation-software-companies/)[10 Best CRM Marketing Automation Platforms in 2025 - Lindy](https://www.lindy.ai/blog/crm-marketing-automation)
- **Brevo** – Affordable all-in-one solution[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/)
- **Mailchimp** – Email automation with built-in CRM[10 Best CRM Marketing Automation Platforms in 2025 - Lindy](https://www.lindy.ai/blog/crm-marketing-automation)
- **Ortto** – Ideal for SaaS startups with journey builder and CDP featu [...]
December 30, 2025
[...] automation)
- **Ortto** – Ideal for SaaS startups with journey builder and CDP features; starts at $29/month[Top 10 marketing automation platforms in 2025 | Blog - Alumio](https://www.alumio.com/blog/top-10-marketing-automation-platforms-in-2025)[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/)
- **Customer.io** – Known for powerful workflow automations[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/)
- **GetResponse** – All-in-one platform with webinar ca [...]
December 30, 2025
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] [Salesforce — Data Cloud](https://www.salesforce.com/products/data-cloud/overview/)
### Reverse‑ETL / data activation (sync warehouse → tools)
- [Hightouch](https://hightouch.com/)
- [Census](https://www.getcensus.com/)
### Integration / automation plumbing (when you don’t want custom code)
- [Zapier](https://zapier.com/)
- [Make](https://www.make.com/)
- [Workato](https://www.workato.com/)
- [Tray.ai](https://tray.ai/)
### Email delivery infrastructure (when you need deliverability + APIs)
- [Twilio SendGrid](https://www.twilio.com/sendgrid/email)
---
## Top companies & service provid [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] se & activation (common in modern stacks)
- Warehouses/lakes: [Snowflake](https://www.snowflake.com/), [Databricks](https://www.databricks.com/)
- Reverse ETL / activation: [Hightouch](https://hightouch.com/), [Census](https://www.getcensus.com/)
### Integrations / iPaaS (to connect everything)
- [Zapier](https://zapier.com/)
- [Make](https://www.make.com/)
- [Workato](https://www.workato.com/)
- [Tray.io](https://tray.io/)
### Email QA, deliverability & testing (critical if email is a channel)
- [Litmus](https://www.litmus.com/)
- [Email on Acid](https://www.emailonacid.com/)
- [Validity Everest] [...]
December 30, 2025
[...] e](https://iterable.com)) vs **ecommerce** (e.g., [Klaviyo](https://www.klaviyo.com)).
2) Get competent at: data model + segmentation + journeys + reporting (see concept links above).
3) Learn the surrounding glue: a CRM (like [Salesforce](https://www.salesforce.com/crm/)) + integrations (like [Zapier](https://zapier.com/)) + deliverability tooling (like [Litmus](https://www.litmus.com/)).
If you tell me whether you’re aiming for **B2B vs B2C/ecommerce**, your **target role** (specialist, marketing ops, lifecycle marketer), and what tools your current/target companies use (if any), I can narr [...]
December 30, 2025
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ://en.wikipedia.org/wiki/Customer_data_platform), and industry education via [CDP Institute](https://www.cdpinstitute.org/).
### “Reverse ETL” / data activation (warehouse → tools)
- [Hightouch](https://hightouch.com/)
- [Census](https://www.getcensus.com/)
### Integration / automation (iPaaS)
- [Zapier](https://zapier.com/)
- [Workato](https://www.workato.com/)
### Common evaluation & review platforms buyers use
- [G2](https://www.g2.com/)
- [Capterra](https://www.capterra.com/)
- [TrustRadius](https://www.trustradius.com/)
### Major service providers (implementation, ops, transformation)
- [Ac [...]
December 30, 2025
[...] vacysandbox.com/)
### Emerging / fast-growing tools adjacent to automation
(These often show up in modern “automation” stacks even when not labeled as classic marketing automation.)
- Data activation: [Hightouch](https://hightouch.com/), [Census](https://www.getcensus.com/)
- Workflow automation: [Zapier](https://zapier.com/), [Workato](https://www.workato.com/)
- B2B outbound automation (adjacent to marketing/sales workflows): [Apollo](https://www.apollo.io/), [Lemlist](https://lemlist.com/)
---
## 7) Major conferences & events
- [Adobe Summit](https://summit.adobe.com/) (Adobe ecosystem, experi [...]
December 30, 2025
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ation phase of the marketing cycle. [Official Site](https://www.jasper.ai/)
* **Mutiny:** An AI-powered platform for website personalization and automated AB testing. [Official Site](https://www.mutinyhq.com/)
* **Make (formerly Integromat):** A no-code visual automation tool that competes with Zapier. [Official Site](https://www.make.com/)
### 5. Major Industry Events and Conferences
* **INBOUND (HubSpot):** One of the largest marketing gatherings in the world. [Official Site](https://www.inbound.com/)
* **Adobe Summit:** Focused on experience makers and Marketo users. [Official Site](http [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] tps://www.mutinyhq.com/)
* **Census**: A "Reverse ETL" tool that helps sync data from warehouses directly into marketing tools. [Official Site](https://www.getcensus.com/)
* **6sense**: Uses AI and "Intent Data" to automate B2B account-based marketing. [Official Site](https://6sense.com/)
* **Zapier**: While not a startup anymore, it is the essential "glue" that connects thousands of apps. [Official Site](https://zapier.com/)
### 6. Media, Publications & Review Sites
To stay updated on news and compare software before you buy.
* **MarTech.org**: Daily news on marketing technology and strat [...]
December 30, 2025
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] n](https://www.activecampaign.com/)
* **B2B/Account-Based Marketing (ABM):**
* **6sense:** Revenue AI and orchestration. [6sense](https://6sense.com/)
* **Demandbase:** Leading ABM platform. [Demandbase](https://www.demandbase.com/)
### 3. Key Companies and Providers (Enablers)
* **Zapier:** The "glue" that connects non-integrated automation tools. [Zapier](https://zapier.com/)
* **Segment (Twilio):** A Customer Data Platform (CDP) that fuels automation with clean data. [Twilio Segment](https://segment.com/)
* **Make (formerly Integromat):** Advanced visual automation for power [...]
December 30, 2025
[...] (ABM):**
* **6sense:** Revenue AI and orchestration. [6sense](https://6sense.com/)
* **Demandbase:** Leading ABM platform. [Demandbase](https://www.demandbase.com/)
### 3. Key Companies and Providers (Enablers)
* **Zapier:** The "glue" that connects non-integrated automation tools. [Zapier](https://zapier.com/)
* **Segment (Twilio):** A Customer Data Platform (CDP) that fuels automation with clean data. [Twilio Segment](https://segment.com/)
* **Make (formerly Integromat):** Advanced visual automation for power users. [Make.com](https://www.make.com/)
### 4. Influential Figures [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] ### Notable Startups Disrupting the Space
Emerging players challenging incumbents with AI, no-code, or niche focus:
- **Customer.io**: Data-driven behavioral automation. [Customer.io](https://customer.io/)
- **Attentive**: AI SMS and push for ecommerce. [Attentive](https://www.attentive.com/)
- **Zapier**: No-code automation integrations (pairs with MA tools). [Zapier](https://zapier.com/)
- **Kit (Shopify-owned)**: AI commerce automation. [Kit](https://www.kit.com/)
- **Reply.io**: Sales engagement automation. [Reply.io](https://reply.io/)
### Key Publications and Media Channels to Stay Informed [...]
December 30, 2025
[...] enging incumbents with AI, no-code, or niche focus:
- **Customer.io**: Data-driven behavioral automation. [Customer.io](https://customer.io/)
- **Attentive**: AI SMS and push for ecommerce. [Attentive](https://www.attentive.com/)
- **Zapier**: No-code automation integrations (pairs with MA tools). [Zapier](https://zapier.com/)
- **Kit (Shopify-owned)**: AI commerce automation. [Kit](https://www.kit.com/)
- **Reply.io**: Sales engagement automation. [Reply.io](https://reply.io/)
### Key Publications and Media Channels to Stay Informed
- **MarTech.org**: Daily news on tools and trends. [MarTech](htt [...]