This page provides details about workato.com (Developer Tools) which was ranked #56 out of 234 in the list of sources (4 citations (0.3% share)) in answers from AI models (OpenAI ChatGPT Latest) when they were asked the following 3 questions: "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Zapier.
| Model | Voice | Position | Citations |
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| workato.com | 4 | 60 |
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21.3% | 38 |
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] -cloud/overview/) ### Reverse‑ETL / data activation (sync warehouse → tools) - [Hightouch](https://hightouch.com/) - [Census](https://www.getcensus.com/) ### Integration / automation plumbing (when you don’t want custom code) - [Zapier](https://zapier.com/) - [Make](https://www.make.com/) - [Workato](https://www.workato.com/) - [Tray.ai](https://tray.ai/) ### Email delivery infrastructure (when you need deliverability + APIs) - [Twilio SendGrid](https://www.twilio.com/sendgrid/email) --- ## Top companies & service providers (implementation, migration, ops) If you’re buying enterprise tools, partner capability can [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] Snowflake](https://www.snowflake.com/), [Databricks](https://www.databricks.com/) - Reverse ETL / activation: [Hightouch](https://hightouch.com/), [Census](https://www.getcensus.com/) ### Integrations / iPaaS (to connect everything) - [Zapier](https://zapier.com/) - [Make](https://www.make.com/) - [Workato](https://www.workato.com/) - [Tray.io](https://tray.io/) ### Email QA, deliverability & testing (critical if email is a channel) - [Litmus](https://www.litmus.com/) - [Email on Acid](https://www.emailonacid.com/) - [Validity Everest](https://www.validity.com/products/everest/) ### Consent & privacy tooling (especially for [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] er_data_platform), and industry education via [CDP Institute](https://www.cdpinstitute.org/). ### “Reverse ETL” / data activation (warehouse → tools) - [Hightouch](https://hightouch.com/) - [Census](https://www.getcensus.com/) ### Integration / automation (iPaaS) - [Zapier](https://zapier.com/) - [Workato](https://www.workato.com/) ### Common evaluation & review platforms buyers use - [G2](https://www.g2.com/) - [Capterra](https://www.capterra.com/) - [TrustRadius](https://www.trustradius.com/) ### Major service providers (implementation, ops, transformation) - [Accenture](https://www.accenture.com/) - [Deloitte Digital](h [...]
[...] g / fast-growing tools adjacent to automation (These often show up in modern “automation” stacks even when not labeled as classic marketing automation.) - Data activation: [Hightouch](https://hightouch.com/), [Census](https://www.getcensus.com/) - Workflow automation: [Zapier](https://zapier.com/), [Workato](https://www.workato.com/) - B2B outbound automation (adjacent to marketing/sales workflows): [Apollo](https://www.apollo.io/), [Lemlist](https://lemlist.com/) --- ## 7) Major conferences & events - [Adobe Summit](https://summit.adobe.com/) (Adobe ecosystem, experience + automation) - [Dreamforce](https://www.salesforce.c [...]