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About salesforce.com (Tech Companies)
This page provides details about salesforce.com (Tech Companies) which was ranked #2 out of 234 in the list of sources (43 citations (7.3% share)) in answers from AI models (Perplexity Sonar (with search) (latest),
Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest,
Google Gemini Flash (latest),
X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Salesforce Marketing Cloud, Oracle Eloqua, Pardot, Mailchimp, Klaviyo +11 more.
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Pages from salesforce.com (15 links)
Brands Referenced By This Website (16 brands)
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| Oracle Eloqua | 5.4% | 12 |
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| Adobe Summit | 2.8% | 10 |
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Citations from AI Responses
Perplexity Sonar (with search) (latest)
(1 citation)
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] r** orchestrates AI across 8,000+ apps[9 best marketing automation software tools in 2026 - Zapier](https://zapier.com/blog/best-marketing-automation-software/). Official sites: [HubSpot](https://www.hubspot.com), [ActiveCampaign](https://www.activecampaign.com), [Klaviyo](https://www.klaviyo.com), [Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud), [Mailchimp](https://mailchimp.com), [Brevo](https://www.brevo.com), [Zoho CRM](https://www.zoho.com/crm), [Moosend](https://moosend.com), [GetResponse](https://www.getresponse.com), [Omnisend](https://www.omnisend.com), [Comosoft LAGO](https://www.comosoft.us), [Zapier](https://zapier.com). | Pl [...]
Anthropic Claude Sonnet (latest)
(10 citations)
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
# Comprehensive Overview of Marketing Automation Options ## Leading Platforms and Products ### Enterprise-Level Solutions 1. **[Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/overview/)** - Comprehensive platform with AI-powered personalization, journey mapping, and multi-channel campaign management. 2. **[Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html)** - Known for lead management, email marketing, and revenue attribution. Part of Adobe Ex [...]
[...] bspot.com/products/marketing)** - All-in-one inbound marketing platform with CRM integration, email marketing, and analytics. 4. **[Oracle Eloqua](https://www.oracle.com/cx/marketing/automation/)** - Enterprise B2B marketing automation with sophisticated campaign management and lead scoring. 5. **[Pardot (Salesforce)](https://www.salesforce.com/products/marketing-cloud/marketing-automation/)** - B2B marketing automation designed specifically for Salesforce users. ### Mid-Market Solutions 6. **[ActiveCampaign](https://www.activecampaign.com/)** - Combines email marketing, automation, and CRM with strong deliverability. 7. **[Mailchimp](https://mailchimp.com/)** - Started as email ma [...]
[...] eading B2B marketing event with automation tracks. 2. **[INBOUND by HubSpot](https://www.inbound.com/)** - HubSpot's annual conference in Boston covering marketing automation. 3. **[Adobe Summit](https://summit.adobe.com/)** - Adobe's digital experience conference featuring Marketo content. 4. **[Salesforce Dreamforce](https://www.salesforce.com/dreamforce/)** - Major conference covering Marketing Cloud and Pardot. 5. **[MarTech Conference](https://martechconf.com/)** - Focused specifically on marketing technology and automation. 6. **[Marketing Automation Summit](https://www.marketingautomationsummit.com/)** - Dedicated marketing automation event. [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] Adobe) - [https://business.adobe.com/products/marketo/adobe-marketo.html](https://business.adobe.com/products/marketo/adobe-marketo.html) - Enterprise-grade marketing automation - Leader in B2B marketing automation - Robust lead management and analytics 3. **Salesforce Marketing Cloud** - [https://www.salesforce.com/products/marketing-cloud/overview/](https://www.salesforce.com/products/marketing-cloud/overview/) - Comprehensive digital marketing platform - Deep integration with Salesforce CRM - Advanced personalization capabilities 4. **Oracle Eloqua** - [https://www.oracle.com/cx/marketing/automation/](https://www.oracle.com/cx/marketing/automation/) - Enterprise B2B marketing automation [...]
[...] rsonalization capabilities 4. **Oracle Eloqua** - [https://www.oracle.com/cx/marketing/automation/](https://www.oracle.com/cx/marketing/automation/) - Enterprise B2B marketing automation - Advanced campaign orchestration - Strong for complex customer journeys 5. **Pardot** (Salesforce) - [https://www.salesforce.com/products/marketing-cloud/marketing-automation/](https://www.salesforce.com/products/marketing-cloud/marketing-automation/) - B2B-focused marketing automation - Native Salesforce integration - Lead nurturing and scoring ### Small to Mid-Market Solutions 6. **ActiveCampaign** - [https://www.activecampaign.com](https://www.activecampaign.com) - Email marketing and automation platform - CRM and sales auto [...]
[...] nual conference in Boston - Marketing, sales, and customer success - September (typically) 2. **Adobe Summit** - [https://summit.adobe.com](https://summit.adobe.com) - Digital experience conference - Marketo Engage sessions - March/April (typically) 3. **Dreamforce** (Salesforce) - [https://www.salesforce.com/dreamforce/](https://www.salesforce.com/dreamforce/) - World's largest software conference - Marketing Cloud and Pardot content - September (typically) 4. **MarTech Conference** - [https://martechconf.com](https://martechconf.com) - Marketing technology focused - Multiple locations annually - Scott Brinker's conference 5. **Conte [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] [HubSpot Marketing Hub](https://www.hubspot.com/products/marketing)** - Market leader in inbound marketing automation, strong mid-market presence ### Mid-Market Leaders - **[ActiveCampaign](https://www.activecampaign.com/)** - Popular for SMBs, combining email marketing with CRM and automation - **[Pardot (Account Engagement)](https://www.salesforce.com/products/marketing-cloud/marketing-automation/)** - Salesforce's B2B-focused marketing automation - **[Mailchimp](https://mailchimp.com/)** - Evolved from email marketing to full marketing automation - **[Brevo (formerly Sendinblue)](https://www.brevo.com/)** - European player gaining global traction ### Specialized Players - **[Klaviyo](https [...]
[...] ode Automation** - Democratizing marketing automation - **Omnichannel Orchestration** - Unified customer experiences across all channels ## Major Conferences and Events ### Industry-Leading Conferences - **[INBOUND](https://www.inbound.com/)** - HubSpot's annual conference (Boston, September) - **[Dreamforce](https://www.salesforce.com/dreamforce/)** - Salesforce's mega-conference (San Francisco, September) - **[Adobe Summit](https://summit.adobe.com/)** - Adobe's digital experience conference (March) - **[MarketingProfs B2B Marketing Forum](https://www.marketingprofs.com/b2b-forum)** - B2B marketing conference - **[Content Marketing World]( [...]
[...] .emarketer.com/)** - Marketing statistics and trends - **[Statista](https://www.statista.com/markets/424/topic/487/digital-advertising-marketing/)** - Marketing automation market data - **[HubSpot State of Marketing Report](https://www.hubspot.com/state-of-marketing)** - Annual marketing trends - **[Salesforce State of Marketing](https://www.salesforce.com/resources/research-reports/state-of-marketing/)** - Marketing insights report ## Market Size and Growth According to recent industry reports: - **[Grand View Research](https://www.grandviewresearch.com/industry-analysis/marketing-automation-software-market)** estimates the global marketing automation market at $5.2+ billion with continued dou [...]
# Marketing Automation Industry Overview ## Market Leaders and Dominant Platforms ### Enterprise Leaders - **[Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/)** - Part of the Salesforce ecosystem, dominant in enterprise B2B and B2C - **[Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html)** - Leading B2B marketing automation platform, now part of Adobe Experience Cloud - **[Oracle Eloqua](https://www.oracle.com/cx/market [...]
OpenAI ChatGPT Latest
(19 citations)
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] arty data and better data plumbing (e.g., [GDPR (EU)](https://gdpr.eu/), [Google Privacy Sandbox](https://privacysandbox.com/)). --- ## 2) Dominant market leaders & brands (platform “giants”) These are the brands most commonly short-listed for large enterprises and complex global requirements: - [Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/overview/) (cross-channel marketing) + [Salesforce Account Engagement](https://www.salesforce.com/products/marketing-cloud/account-engagement/overview/) (B2B automation; formerly Pardot) + CRM backbone: [Salesforce](https://www.salesforce.com/) - [Adobe Marketo Engage](https://business.adobe.com/products/mar [...]
[...] ), [Workato](https://www.workato.com/) - B2B outbound automation (adjacent to marketing/sales workflows): [Apollo](https://www.apollo.io/), [Lemlist](https://lemlist.com/) --- ## 7) Major conferences & events - [Adobe Summit](https://summit.adobe.com/) (Adobe ecosystem, experience + automation) - [Dreamforce](https://www.salesforce.com/dreamforce/) (Salesforce ecosystem) - [INBOUND](https://www.inbound.com/) (HubSpot ecosystem + broader marketing) - [MarTech Conference](https://martechconf.com/) (MarTech stack, strategy, ops) - [Gartner Marketing Symposium/Xpo](https://www.gartner.com/en/conferences/na/marketing-symposium-us) (executive mark [...]
[...] .com/)). --- ## 2) Dominant market leaders & brands (platform “giants”) These are the brands most commonly short-listed for large enterprises and complex global requirements: - [Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/overview/) (cross-channel marketing) + [Salesforce Account Engagement](https://www.salesforce.com/products/marketing-cloud/account-engagement/overview/) (B2B automation; formerly Pardot) + CRM backbone: [Salesforce](https://www.salesforce.com/) - [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html) (B2B automation) inside [Adobe Experience Cloud](https://business.adobe.com/products/experience-cloud/products.html) [...]
[...] nario: ### B2B demand gen + lead management - [HubSpot Marketing Hub](https://www.hubspot.com/products/marketing) (strong all-in-one for SMB/mid-market; fast time-to-value) - [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html) (enterprise B2B depth + ecosystem) - [Salesforce Account Engagement](https://www.salesforce.com/products/marketing-cloud/account-engagement/overview/) (tight Salesforce alignment) - [Oracle Eloqua](https://www.oracle.com/cx/marketing/marketing-automation/) (enterprise B2B scale) ### B2C lifecycle + product-led growth (multi-channel journeys) - [Braze](https://www.braze.com/) - [Iterable](https://iterable.com/) - [Customer.io](https://customer.i [...]
[...] d syncing with sales + data systems. See: [Marketing automation (Wikipedia)](https://en.wikipedia.org/wiki/Marketing_automation). **What it looks like right now** - **Suite consolidation at the top**: Large “cloud” suites bundle automation with analytics, content, commerce, and data tooling (e.g., [Salesforce](https://www.salesforce.com/), [Adobe](https://www.adobe.com/), [Oracle](https://www.oracle.com/), [Microsoft](https://www.microsoft.com/)). - **Best-of-breed remains strong**: Many teams prefer specialist tools for B2C lifecycle and eCommerce, plus a composable stack (automation + CDP/data warehouse + reverse ETL + iPaaS). [...]
[...] equirements: - [Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/overview/) (cross-channel marketing) + [Salesforce Account Engagement](https://www.salesforce.com/products/marketing-cloud/account-engagement/overview/) (B2B automation; formerly Pardot) + CRM backbone: [Salesforce](https://www.salesforce.com/) - [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html) (B2B automation) inside [Adobe Experience Cloud](https://business.adobe.com/products/experience-cloud/products.html) - [Oracle Eloqua](https://www.oracle.com/cx/marketing/marketing-automation/) inside [Oracle [...]
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] /) - [Brevo](https://www.brevo.com/) ### 2) Enterprise B2B marketing automation (lead management + complex nurture) Commonly “best” for long sales cycles, lead scoring/routing, and tight CRM alignment. - [Adobe — Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html) - [Salesforce — Marketing Cloud Account Engagement (Pardot)](https://www.salesforce.com/products/marketing-cloud/marketing-automation/) (works with [Salesforce CRM](https://www.salesforce.com/crm/)) - [Oracle — Eloqua](https://www.oracle.com/cx/marketing/eloqua/) - [Microsoft — Dynamics 365 Customer Insights (Journeys)](https://dynamics.microsoft.com/en-us/customer-insights/journeys/) - [SAP — Emarsys Customer Engagement](ht [...]
[...] s](https://www.trustradius.com/) - [Software Advice](https://www.softwareadvice.com/) --- ## How to choose “best” quickly (a practical shortlist framework) 1) **Primary motion**: B2B lead management (e.g., [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html), [Salesforce Marketing Cloud Account Engagement](https://www.salesforce.com/products/marketing-cloud/marketing-automation/), [Oracle Eloqua](https://www.oracle.com/cx/marketing/eloqua/)) vs. B2C lifecycle at scale (e.g., [Braze](https://www.braze.com/), [Iterable](https://iterable.com/), [Klaviyo](https://www.klaviyo.com/)). 2) **System of record**: Are you anchored on a CRM like [Salesforce](https://www.salesforce.c [...]
[...] - [Gartner Marketing Symposium/Xpo](https://www.gartner.com/en/conferences/na/marketing-symposium-us) - [Forrester B2B Summit](https://www.forrester.com/event/b2b-summit/) - Vendor ecosystems (deep product/roadmap learning + partners): - [HubSpot INBOUND](https://www.inbound.com/) - [Salesforce Dreamforce](https://www.salesforce.com/dreamforce/) - [Adobe Summit](https://business.adobe.com/summit/adobe-summit.html) - [Oracle CloudWorld](https://www.oracle.com/cloudworld/) - Email/lifecycle craft: - [Litmus Live (events)](https://litmus.com/events) --- ## Active communities & forums (where practitioners actually troubleshoot) [...]
[...] les cycles, lead scoring/routing, and tight CRM alignment. - [Adobe — Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html) - [Salesforce — Marketing Cloud Account Engagement (Pardot)](https://www.salesforce.com/products/marketing-cloud/marketing-automation/) (works with [Salesforce CRM](https://www.salesforce.com/crm/)) - [Oracle — Eloqua](https://www.oracle.com/cx/marketing/eloqua/) - [Microsoft — Dynamics 365 Customer Insights (Journeys)](https://dynamics.microsoft.com/en-us/customer-insights/journeys/) - [SAP — Emarsys Customer Engagement](https://www.sap.com/products/crm/emarsys.html) ### 3) Enterpris [...]
[...] marketing-cloud/marketing-automation/), [Oracle Eloqua](https://www.oracle.com/cx/marketing/eloqua/)) vs. B2C lifecycle at scale (e.g., [Braze](https://www.braze.com/), [Iterable](https://iterable.com/), [Klaviyo](https://www.klaviyo.com/)). 2) **System of record**: Are you anchored on a CRM like [Salesforce](https://www.salesforce.com/crm/) or [HubSpot CRM](https://www.hubspot.com/products/crm/), or on a CDP like [Segment](https://segment.com/)? 3) **Channels required now vs later**: Email only (lighter tools) vs email+SMS+push+in‑app (engagement platforms). 4) **Data maturity**: If the warehouse is central, plan for activation t [...]
[...] red messaging across email/SMS/push/in-app at scale. - [Braze](https://www.braze.com/) - [Iterable](https://iterable.com/) - [Klaviyo](https://www.klaviyo.com/) (especially strong in ecommerce ecosystems) - [Twilio — Segment](https://segment.com/) (CDP, often paired with engagement tools) - [Salesforce — Marketing Cloud Engagement](https://www.salesforce.com/products/marketing-cloud/engagement/) - [Adobe — Adobe Journey Optimizer](https://business.adobe.com/products/journey-optimizer/adobe-journey-optimizer.html) ### 4) Ecommerce-focused automation add-ons (esp. for Shopify-style stacks) - [Klaviyo](https://www.klaviyo.com/) - [Omnisend](https://www.omnisend.com/) - SMS specialists [...]
[...] stack ### CDPs (data unification for better segmentation/personalization) - [Twilio Segment](https://segment.com/) - [mParticle](https://www.mparticle.com/) - [Tealium — AudienceStream CDP](https://tealium.com/products/audiencestream-cdp/) - [Treasure Data](https://www.treasuredata.com/) - [Salesforce — Data Cloud](https://www.salesforce.com/products/data-cloud/overview/) ### Reverse‑ETL / data activation (sync warehouse → tools) - [Hightouch](https://hightouch.com/) - [Census](https://www.getcensus.com/) ### Integration / automation plumbing (when you don’t want custom code) - [Zapier](https://zapier.com/) - [Make](https://www.make.com/) - [Workato](https: [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] - [INBOUND (HubSpot)](https://www.inbound.com/) - [MarTech Conference](https://martech.org/conference/) - [Gartner Marketing Symposium/Xpo](https://www.gartner.com/en/conferences/na/marketing-symposium-us) - [Adobe Summit](https://business.adobe.com/summit.html) - Vendor ecosystems / GTM: - [Dreamforce (Salesforce)](https://www.salesforce.com/dreamforce/) - [SaaStr Annual](https://www.saastrannual.com/) - B2B practitioner-heavy: - [MarketingProfs B2B Forum](https://www.marketingprofs.com/events/b2bforum/) - [Forrester B2B Summit](https://www.forrester.com/event/b2b-summit/) - Messaging/communications infrastructure (relevant if you work with [...]
[...] tomation + light CRM) - [Drip](https://www.drip.com) (ecommerce-focused automation) - [Customer.io](https://customer.io) (technical teams; event-based messaging) --- ## 3) “Adjacent stack” you’ll run into constantly (and should recognize) ### CRM systems (where sales/customer data often lives) - [Salesforce](https://www.salesforce.com/crm/) - [Microsoft Dynamics 365](https://dynamics.microsoft.com/) - [Zoho CRM](https://www.zoho.com/crm/) - [Pipedrive](https://www.pipedrive.com/) ### CDP / event collection / identity & audience plumbing - [Twilio Segment](https://segment.com/) - [RudderStack](https://www.rudderstack.com/) - [mPartic [...]
[...] ) vs **B2C lifecycle** (e.g., [Braze](https://www.braze.com)/[Iterable](https://iterable.com)) vs **ecommerce** (e.g., [Klaviyo](https://www.klaviyo.com)). 2) Get competent at: data model + segmentation + journeys + reporting (see concept links above). 3) Learn the surrounding glue: a CRM (like [Salesforce](https://www.salesforce.com/crm/)) + integrations (like [Zapier](https://zapier.com/)) + deliverability tooling (like [Litmus](https://www.litmus.com/)). If you tell me whether you’re aiming for **B2B vs B2C/ecommerce**, your **target role** (specialist, marketing ops, lifecycle marketer), and what tools your current/target com [...]
[...] s/marketing) (strong all-in-one for SMB/mid-market) ### B2C / lifecycle messaging (often “customer engagement platforms”) - [Braze](https://www.braze.com) (cross-channel lifecycle: email/push/in-app/SMS integrations) - [Iterable](https://iterable.com) (cross-channel journeys and experimentation) - [Salesforce Marketing Cloud Engagement](https://www.salesforce.com/products/marketing-cloud/marketing-cloud-engagement/) (enterprise B2C orchestration) - [Adobe Journey Optimizer](https://business.adobe.com/products/journey-optimizer/adobe-journey-optimizer.html) (journey orchestration in Adobe Experience Cloud) ### SMB / creator / ecommerce-friendly automation - [Klaviyo](https://www.klaviyo.com) (ecommerce-first [...]
[...] es/can-spam-act-compliance-guide-business)) --- ## 2) Most trusted platforms (products/services) to know ### B2B “classic” Marketing Automation Platforms (MAPs) - [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo-engage.html) (enterprise B2B workflows, lead mgmt) - [Salesforce Marketing Cloud Account Engagement (Pardot)](https://www.salesforce.com/products/marketing-cloud/marketing-cloud-account-engagement/) (tight Salesforce CRM alignment) - [Oracle Eloqua](https://www.oracle.com/cx/marketing/marketing-automation/) (enterprise B2B automation) - [HubSpot Marketing Hub](https://www.hubspot.com/products/marketing) (strong all-in-one for SMB/mid-market) ### B2C / lifecycle messaging (often “customer eng [...]
[...] tps://www.everyonehatesmarketers.com/) - [Perpetual Traffic](https://www.perpetualtraffic.com/) --- ## 10) A simple way to pick what to learn first (so you don’t get overwhelmed) 1) Pick your lane: **B2B MAP** (e.g., [Marketo](https://business.adobe.com/products/marketo/adobe-marketo-engage.html)/[Pardot](https://www.salesforce.com/products/marketing-cloud/marketing-cloud-account-engagement/)) vs **B2C lifecycle** (e.g., [Braze](https://www.braze.com)/[Iterable](https://iterable.com)) vs **ecommerce** (e.g., [Klaviyo](https://www.klaviyo.com)). 2) Get competent at: data model + segmentation + journeys + reporting (see concept links above). 3) Learn the surrounding glue: a CRM (like [...]
Google Gemini Flash (latest)
(6 citations)
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] els. * **Adobe Marketo Engage**: The industry standard for complex B2B automation. [Official Site](https://business.adobe.com/products/marketo/adobe-marketo.html) * **Salesforce Marketing Cloud (formerly Pardot/ExactTarget)**: The go-to for companies already using the Salesforce CRM ecosystem. [Official Site](https://www.salesforce.com/products/marketing-cloud/overview/) * **HubSpot**: The leader in the SMB and Mid-Market space, known for its "all-in-one" inbound marketing approach. [Official Site](https://www.hubspot.com/) * **Oracle Eloqua**: A powerful enterprise solution for high-level data orchestration. [Official Site](https://www.oracle.com/cx/marketing [...]
[...] bSpot’s ecosystem. [Official Site](https://www.inbound.com/) * **Adobe Summit**: THE place for enterprise-level Marketo and Adobe users. [Official Site](https://summit.adobe.com/) * **Dreamforce (Salesforce)**: One of the largest tech conferences in the world, heavily featuring Marketing Cloud. [Official Site](https://www.salesforce.com/dreamforce/) ### 5. Startups & Disruptors Keep an eye on these companies changing how automation works via AI and specialized data. * **Mutiny**: Focuses on AI-driven website personalization. [Official Site](https://www.mutinyhq.com/) * **Census**: A "Reverse ETL" tool that helps sync data from warehouse [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] g Four" continue to dominate the enterprise space through massive ecosystems. * **HubSpot:** The leader in mid-market CRM and inbound automation. [HubSpot Official](https://www.hubspot.com/) * **Salesforce Marketing Cloud (formerly ExactTarget/Pardot):** The enterprise standard for B2B and B2C. [Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/overview/) * **Adobe Marketo Engage:** The preferred choice for complex B2B lead management. [Adobe Marketo](https://business.adobe.com/products/marketo/adobe-marketo.html) * **Oracle Eloqua:** High-end enterprise automation for data-heavy organizations. [Oracle Marketing](https://www.oracle.com/cx/marke [...]
[...] n and LTV within their automation stacks. [Peculiar](https://peculiar.com/) ### 6. Major Conferences and Events * **INBOUND (HubSpot):** The premier event for inbound marketing. [INBOUND](https://www.inbound.com/) * **Dreamforce (Salesforce):** One of the largest tech conferences in the world. [Dreamforce](https://www.salesforce.com/dreamforce/) * **MarTech Conference:** Specifically focused on the intersection of marketing and technology. [MarTech Org](https://martech.org/conference/) * **Adobe Summit:** Focused on digital experience and Marketo users. [Adobe Summit](https://summit.adobe.com/) ### 7. Active Professional Communities [...]
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] * One of the largest marketing gatherings in the world. [Official Site](https://www.inbound.com/) * **Adobe Summit:** Focused on experience makers and Marketo users. [Official Site](https://summit.adobe.com/) * **Dreamforce (Salesforce):** Massive annual tech conference covering CRM and Pardot. [Official Site](https://www.salesforce.com/dreamforce/) * **MarTech Conference:** Specifically focused on the intersection of marketing and technology. [Official Site](https://martechconf.com/) ### 6. Active Communities and Forums * **MarketingOps.com:** The premier community for Marketing Operations professionals. [Community Link](https://marketi [...]
[...] he leader in "inbound" marketing, offering a seamless integration between sales, marketing, and service. [Official Site](https://www.hubspot.com/products/marketing) * **Salesforce Account Engagement (formerly Pardot):** Specifically designed for B2B companies already using the Salesforce CRM. [Official Site](https://www.salesforce.com/products/marketing-cloud/b2b-marketing-automation/) * **SMB & E-commerce:** * **Klaviyo:** The gold standard for e-commerce automation and SMS. [Official Site](https://www.klaviyo.com/) * **ActiveCampaign:** Focuses on the "Customer Experience Automation" (CXA) category. [Official Site](https://www.activecampaign.com/) * **Mailc [...]
X.AI Grok (latest)
(7 citations)
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] tps://www.gartner.com/en/documents/4022341) – Analyst reports (requires registration; covers leaders like Salesforce and Adobe). ### Reputable Companies and Providers These companies dominate the space and offer robust services, often with agency partners: - **Salesforce**: CRM giant with Pardot. [Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/overview/) - **Adobe**: Owns Marketo; full experience platform. [Adobe Experience Cloud](https://business.adobe.com/products/experience-cloud.html) - **Oracle**: Eloqua for enterprise marketing. [Oracle Marketing](https://www.oracle.com/marketing/) - **Intuit**: Mailchimp's parent, expanding automation. [Int [...]
[...] Academy](https://academy.hubspot.com/); Google Analytics [Google Skillshop](https://skillshop.exceedlms.com/). ### Important Events and Conferences - **INBOUND (HubSpot)**: Largest inbound marketing event. [INBOUND](https://www.inbound.com/) - **Dreamforce (Salesforce)**: Massive ecosystem event. [Dreamforce](https://www.salesforce.com/dreamforce/) - **MarTech Conference**: Tech-focused marketing tools. [MarTech](https://martechconf.com/) - **Content Marketing World**: Content automation strategies. [Content Marketing World](https://contentmarketingworld.com/) ### Notable Startups Disrupting the Space Emerging players challenging incumbent [...]
[...] try adoption: - **HubSpot Marketing Hub**: All-in-one inbound marketing, sales, and service platform. Highly rated for ease of use and free tier. [HubSpot](https://www.hubspot.com/products/marketing) - **Salesforce Pardot**: Enterprise-grade B2B marketing automation integrated with Salesforce CRM. [Pardot](https://www.salesforce.com/products/pardot/overview/) - **Adobe Marketo Engage**: Advanced personalization and cross-channel orchestration, now part of Adobe Experience Cloud. [Marketo](https://business.adobe.com/products/marketo-engage/adobe-marketo-engage.html) - **ActiveCampaign**: Affordable, powerful email automation with deep CRM features. [Act [...]
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] orking and trends: - **INBOUND (HubSpot)**: Annual inbound/automation focus, Sept 2025. [INBOUND](https://www.inbound.com/) - **MarTech Conference**: Tech stack deep-dives, multiple cities. [MarTech Conference](https://martechconf.com/) - **Dreamforce (Salesforce)**: CRM/MA sessions, Sept annually. [Dreamforce](https://www.salesforce.com/dreamforce/) - **Marketing Automation Summit**: Virtual niche event. [Marketing Automation Summit](https://www.marketingautomationsummit.com/) - **B2B Marketing Exchange**: Lead gen automation. [B2B Marketing Exchange](https://b2bmarketingexchange.com/). ### Active Communities and Forums Engage for tips and t [...]
[...] rketing) - **Adobe Marketo Engage**: Enterprise-focused with advanced B2B lead scoring and AI personalization. [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo-engage.html) - **Salesforce Pardot**: B2B sales-marketing alignment, integrates deeply with Salesforce CRM. [Salesforce Pardot](https://www.salesforce.com/products/marketing-cloud/account-engagement/) - **ActiveCampaign**: Strong for email automation and CRM, affordable for SMBs. [ActiveCampaign](https://www.activecampaign.com/) - **Klaviyo**: E-commerce specialist, excels in behavioral email/SMS personalization. [Klaviyo](https://www.klaviyo.com/) - **Mailchimp (Intuit)**: Beginner-friendly wi [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ://martech.org/the-future-of-martech-2024-trends-report/) [ChiefMartec Stackie Awards](https://chiefmartech.com/) ### Major Conferences and Events - **INBOUND (HubSpot)**: Largest inbound marketing event. [INBOUND](https://www.inbound.com/) - **Dreamforce (Salesforce)**: CRM and marketing focus. [Dreamforce](https://www.salesforce.com/dreamforce/) - **MarTech Summit**: Martech strategy deep dives. [MarTech Conference](https://martechconf.com/) - **Marketo Summit (Adobe)**: User conference. [Marketo Summit](https://nation.marketo.com/t5/marketo-summit/ct-p/MarketoSummit) Calendar: [MarTech Events](https://martech.org/category/events/) [...]
[...] statista.com/topics/4473/marketing-automation/) ### Dominant Market Leaders and Brands Based on analyst reports and user reviews, leaders include enterprise-focused B2B platforms and scalable SMB solutions. - **Salesforce (Pardot)**: Leader in Gartner Magic Quadrant for B2B Marketing Automation. [Salesforce Pardot](https://www.salesforce.com/products/pardot/overview/) [Gartner Magic Quadrant 2022](https://www.gartner.com/en/documents/4017382) - **Adobe Marketo Engage**: Strong in enterprise personalization and ABM. [Adobe Marketo](https://business.adobe.com/products/marketo-engage.html) [Gartner Peer Insights](https://www.gartner.com/reviews/market/b2b-market [...]