AICW AI Chat Watch

AI Mentions & Sources Report for Marketing Automation

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About en.wikipedia.org (Charity & Non-profit)

This page provides details about en.wikipedia.org (Charity & Non-profit) which was ranked #15 out of 132 in the list of sources (2 citations (1.8% share)) in answers from AI models (OpenAI ChatGPT Latest) when they were asked the following 1 question: "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: mParticle.

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Pages from en.wikipedia.org (2 links)

Brands Referenced By This Website (1 brand)

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mParticle mParticle 1% 2

Citations from AI Responses

OpenAI ChatGPT Latest (2 citations)

What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

## 1) Industry snapshot (late 2025) Marketing automation (often expanding into “customer engagement” and “lifecycle marketing”) is a mature, crowded MarTech category centered on orchestrating journeys across email/SMS/push/in‑app/web and syncing with sales + data systems. See: [Marketing automation (Wikipedia)](https://en.wikipedia.org/wiki/Marketing_automation). **What it looks like right now** - **Suite consolidation at the top**: Large “cloud” suites bundle automation with analytics, content, commerce, and data tooling (e.g., [Salesforce](https://www.salesforce.com/), [Adobe](https://www.adobe.com/), [Oracle](https://www.oracle.com/), [Microsoft](http [...]

en.wikipedia.org/wiki/Marketing_automation December 30, 2025

[...] ture that now matters) Modern marketing automation outcomes often depend on data + integration layers: ### Customer data platforms (CDP) & event pipelines - [Twilio Segment](https://segment.com/) - [Tealium](https://tealium.com/) - [mParticle](https://www.mparticle.com/) Background on the concept: [Customer data platform (Wikipedia)](https://en.wikipedia.org/wiki/Customer_data_platform), and industry education via [CDP Institute](https://www.cdpinstitute.org/). ### “Reverse ETL” / data activation (warehouse → tools) - [Hightouch](https://hightouch.com/) - [Census](https://www.getcensus.com/) ### Integration / automation (iPaaS) - [Zapier](https://zapier.com/) - [Workato](https: [...]

en.wikipedia.org/wiki/Customer_data_platform December 30, 2025