AI Mentions & Sources Report for Marketing Automation
This page provides details about segment.com (Developer Tools) which was ranked #11 out of 132 in the list of sources (4 citations (2.4% share)) in answers from AI models (Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest,
Google Gemini Flash (latest)) when they were asked the following 1 question: "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Segment.
| Model | Voice | Position | Citations |
|---|---|---|---|
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{{ getInfluenceForBot(bot.id) }} | {{ getPositionForBot(bot.id) }} | {{ getMentionsForBot(bot.id) }} |
| URL Path | Citations | Position |
|---|---|---|
| segment.com | 4 | 18 |
| Brand | Voice | Mentions |
|---|---|---|
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7.9% | 7 |
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ing and sales platform - **[Intercom](https://www.intercom.com/)** - Customer messaging platform with automation - **[ManyChat](https://manychat.com/)** - Chatbot marketing automation - **[MobileMonkey](https://mobilemonkey.com/)** - Multi-platform chatbot marketing ### CDP and Personalization - **[Segment](https://segment.com/)** - Customer data platform enabling automation - **[mParticle](https://www.mparticle.com/)** - Customer data platform - **[Dynamic Yield](https://www.dynamicyield.com/)** - Personalization and optimization - **[Optimizely](https://www.optimizely.com/)** - Experimentation and personalization platfo [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] nt Contact](https://www.constantcontact.com/) - [Mailchimp](https://mailchimp.com/) --- ## 4) Key companies & providers (adjacent infrastructure that now matters) Modern marketing automation outcomes often depend on data + integration layers: ### Customer data platforms (CDP) & event pipelines - [Twilio Segment](https://segment.com/) - [Tealium](https://tealium.com/) - [mParticle](https://www.mparticle.com/) Background on the concept: [Customer data platform (Wikipedia)](https://en.wikipedia.org/wiki/Customer_data_platform), and industry education via [CDP Institute](https://www.cdpinstitute.org/). ### “Reverse ETL” / data ac [...]
[...] activation + iPaaS). A long-running source on composable MarTech thinking is [Chiefmartec](https://chiefmartec.com/). - **Warehouse- and event-driven activation** (push real-time audiences and events into engagement tools): [Hightouch](https://hightouch.com/), [Census](https://www.getcensus.com/), [Twilio Segment](https://segment.com/) - **AI-assisted lifecycle execution** (faster creation + testing + personalization): [Braze](https://www.braze.com/), [Iterable](https://iterable.com/), [HubSpot](https://www.hubspot.com/products/marketing) - **Privacy, consent, identity, deliverability** pressures: [GDPR (EU)](https://gdpr.eu/), [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] platform. [Demandbase](https://www.demandbase.com/) ### 3. Key Companies and Providers (Enablers) * **Zapier:** The "glue" that connects non-integrated automation tools. [Zapier](https://zapier.com/) * **Segment (Twilio):** A Customer Data Platform (CDP) that fuels automation with clean data. [Twilio Segment](https://segment.com/) * **Make (formerly Integromat):** Advanced visual automation for power users. [Make.com](https://www.make.com/) ### 4. Influential Figures and Thought Leaders * **Scott Brinker:** Creator of the "Martech 5000" landscape and VP Platform Ecosystem at HubSpot. [Chiefmartec](https://chiefmartec.c [...]