AI Mentions & Sources Report for Marketing Automation
This page provides details about hubspot.com (Advertising) which was ranked #2 out of 132 in the list of sources (6 citations (6.3% share)) in answers from AI models (Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest,
Google Gemini Flash (latest),
X.AI Grok (latest)) when they were asked the following 1 question: "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: HubSpot Marketing Hub, Iterable, HubSpot, G2, HubSpot Community +1 more.
| Model | Voice | Position | Citations |
|---|---|---|---|
|
|
{{ getInfluenceForBot(bot.id) }} | {{ getPositionForBot(bot.id) }} | {{ getMentionsForBot(bot.id) }} |
| URL Path | Citations | Position |
|---|---|---|
| hubspot.com | 0 | N/A |
| /products/marketing | 5 | 8.9 |
| www.hubspot.com | 1 | 102 |
| Brand | Voice | Mentions |
|---|---|---|
|
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54% | 27 |
|
|
24.9% | 16 |
|
|
14.9% | 14 |
|
|
4.1% | 6 |
|
|
3.3% | 4 |
|
|
0.1% | 3 |
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html)** - Leading B2B marketing automation platform, now part of Adobe Experience Cloud - **[Oracle Eloqua](https://www.oracle.com/cx/marketing/automation/)** - Enterprise-focused platform for complex B2B marketing - **[HubSpot Marketing Hub](https://www.hubspot.com/products/marketing)** - Market leader in inbound marketing automation, strong mid-market presence ### Mid-Market Leaders - **[ActiveCampaign](https://www.activecampaign.com/)** - Popular for SMBs, combining email marketing with CRM and automation - **[Pardot (Account Engagement)](https://www.salesforce.com/products/ [...]
[...] earch](https://www.forrester.com/marketing-automation)** - Wave reports and analysis - **[eMarketer](https://www.emarketer.com/)** - Marketing statistics and trends - **[Statista](https://www.statista.com/markets/424/topic/487/digital-advertising-marketing/)** - Marketing automation market data - **[HubSpot State of Marketing Report](https://www.hubspot.com/state-of-marketing)** - Annual marketing trends - **[Salesforce State of Marketing](https://www.salesforce.com/resources/research-reports/state-of-marketing/)** - Marketing insights report ## Market Size and Growth According to recent industry reports: - **[Grand View Research](https://www.grandviewresearch.com/ind [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] le.com/) - [SAP Emarsys](https://emarsys.com/) --- ## 3) “Best products & services” (by common use-case segment) Because “best” depends on channel mix, data maturity, and team size, here are the *most widely used / strongly positioned* products by scenario: ### B2B demand gen + lead management - [HubSpot Marketing Hub](https://www.hubspot.com/products/marketing) (strong all-in-one for SMB/mid-market; fast time-to-value) - [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html) (enterprise B2B depth + ecosystem) - [Salesforce Account Engagement](https://www.salesforce.com/products/marketing-cloud/account-engagement/overview/) [...]
[...] d events into engagement tools): [Hightouch](https://hightouch.com/), [Census](https://www.getcensus.com/), [Twilio Segment](https://segment.com/) - **AI-assisted lifecycle execution** (faster creation + testing + personalization): [Braze](https://www.braze.com/), [Iterable](https://iterable.com/), [HubSpot](https://www.hubspot.com/products/marketing) - **Privacy, consent, identity, deliverability** pressures: [GDPR (EU)](https://gdpr.eu/), [Google Privacy Sandbox](https://privacysandbox.com/) ### Emerging / fast-growing tools adjacent to automation (These often show up in modern “automation” stacks even when not labeled as classic marketing a [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] and is projected to reach $13.7 billion by 2030, driven by AI integration and hyper-personalization. ### 1. Dominant Market Leaders and Brands The "Big Four" continue to dominate the enterprise space through massive ecosystems. * **HubSpot:** The leader in mid-market CRM and inbound automation. [HubSpot Official](https://www.hubspot.com/) * **Salesforce Marketing Cloud (formerly ExactTarget/Pardot):** The enterprise standard for B2B and B2C. [Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/overview/) * **Adobe Marketo Engage:** The preferred choice for complex B2B lead management. [Adobe Marketo] [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] M. [Adobe Marketo](https://business.adobe.com/products/marketo-engage.html) [Gartner Peer Insights](https://www.gartner.com/reviews/market/b2b-marketing-automation-platforms/vendor/adobe/product/marketo-engage) - **HubSpot Marketing Hub**: Dominant for inbound marketing and SMBs, top-rated on G2. [HubSpot](https://www.hubspot.com/products/marketing) [G2 Marketing Automation Grid](https://www.g2.com/categories/marketing-automation) - **Oracle Eloqua**: Enterprise leader for complex B2B workflows. [Oracle Eloqua](https://www.eloqua.com/) [Forrester Wave B2B Marketing Automation Q2 2021](https://www.forrester.com/report/The-Forrester-Wave-B2B- [...]