AICW AI Chat Watch

AI Mentions & Sources Report for Marketing Automation

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About zapier.com (Developer Tools)

This page provides details about zapier.com (Developer Tools) which was ranked #16 out of 132 in the list of sources (3 citations (1.8% share)) in answers from AI models (OpenAI ChatGPT Latest, Google Gemini Flash (latest)) when they were asked the following 1 question: "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Zapier.

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Pages from zapier.com (1 link)

URL Path Citations Position
zapier.com 3 19.9

Brands Referenced By This Website (1 brand)

Brand Voice Mentions
Zapier Zapier 3.6% 4

Citations from AI Responses

OpenAI ChatGPT Latest (2 citations)

What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] s://en.wikipedia.org/wiki/Customer_data_platform), and industry education via [CDP Institute](https://www.cdpinstitute.org/). ### “Reverse ETL” / data activation (warehouse → tools) - [Hightouch](https://hightouch.com/) - [Census](https://www.getcensus.com/) ### Integration / automation (iPaaS) - [Zapier](https://zapier.com/) - [Workato](https://www.workato.com/) ### Common evaluation & review platforms buyers use - [G2](https://www.g2.com/) - [Capterra](https://www.capterra.com/) - [TrustRadius](https://www.trustradius.com/) ### Major service providers (implementation, ops, transformation) - [Accenture](https://www. [...]

zapier.com December 30, 2025

[...] ivacysandbox.com/) ### Emerging / fast-growing tools adjacent to automation (These often show up in modern “automation” stacks even when not labeled as classic marketing automation.) - Data activation: [Hightouch](https://hightouch.com/), [Census](https://www.getcensus.com/) - Workflow automation: [Zapier](https://zapier.com/), [Workato](https://www.workato.com/) - B2B outbound automation (adjacent to marketing/sales workflows): [Apollo](https://www.apollo.io/), [Lemlist](https://lemlist.com/) --- ## 7) Major conferences & events - [Adobe Summit](https://summit.adobe.com/) (Adobe ecosystem, experience + automation) - [...]

zapier.com December 30, 2025

Google Gemini Flash (latest) (1 citation)

What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] g (ABM):** * **6sense:** Revenue AI and orchestration. [6sense](https://6sense.com/) * **Demandbase:** Leading ABM platform. [Demandbase](https://www.demandbase.com/) ### 3. Key Companies and Providers (Enablers) * **Zapier:** The "glue" that connects non-integrated automation tools. [Zapier](https://zapier.com/) * **Segment (Twilio):** A Customer Data Platform (CDP) that fuels automation with clean data. [Twilio Segment](https://segment.com/) * **Make (formerly Integromat):** Advanced visual automation for power users. [Make.com](https://www.make.com/) ### 4. Influential Figures and Thought Leaders * [...]

zapier.com December 30, 2025