This page provides details about AICPA (organization) which was ranked #4 out of 166 in the list of brands (59 mentions (47.6% share)) in answers from AI models (Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch.
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] are for 2025](https://www.runeleven.com/blog/best-bookkeeping-software)
- Reddit (r/accounting, r/Bookkeeping) and LinkedIn groups for peer discussions (common in industry resources).
### Important Events and Conferences
Search results lack specifics on 2025 events; consider major annual ones like AICPA Engage (https://www.aicpa.org) or QuickBooks Connect (https://quickbooks.connectusers.com) based on standard industry calendars.
### Notable Startups Disrupting the Space
- **Eleven**: AI automation for bookkeeping, multi-company/currency support; 4.9/5 on Capterra.[10 Best Bookkeeping Software fo [...]
December 30, 2025
[...] runeleven.com/blog/best-bookkeeping-software)
- Reddit (r/accounting, r/Bookkeeping) and LinkedIn groups for peer discussions (common in industry resources).
### Important Events and Conferences
Search results lack specifics on 2025 events; consider major annual ones like AICPA Engage (https://www.aicpa.org) or QuickBooks Connect (https://quickbooks.connectusers.com) based on standard industry calendars.
### Notable Startups Disrupting the Space
- **Eleven**: AI automation for bookkeeping, multi-company/currency support; 4.9/5 on Capterra.[10 Best Bookkeeping Software for 2025](https://www.runele [...]
December 30, 2025
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] - Technology consultant for accounting firms
- Frequent conference speaker
4. **Donny Shimamoto** - [https://www.intraprise.us/](https://www.intraprise.us/)
- Founder of IntrapriseTechKnowlogies
- CPA and technology thought leader
### Industry Influencers
1. **Tom Hood** - [https://www.aicpa.org/](https://www.aicpa.org/)
- Former CEO of Maryland Association of CPAs
- Leadership and innovation advocate
2. **Ron Baker** - [https://www.verasage.com/](https://www.verasage.com/)
- Founder of VeraSage Institute
- Expert on value pricing and billable hour alternatives
3. **Jody [...]
December 30, 2025
[...] rm for startups
- Combines bookkeeping, taxes, and CFO services
3. **Zeni** - [https://www.zeni.ai/](https://www.zeni.ai/)
- AI-powered finance team for startups
- Full-service bookkeeping and CFO dashboard
## Major Industry Events & Conferences
### Accounting-Specific Conferences
1. **AICPA ENGAGE** - [https://www.aicpa.org/](https://www.aicpa.org/)
- American Institute of CPAs' premier conference
- Annual event covering latest in accounting profession
2. **Sage Transform** - [https://www.sage.com/en-us/events/sage-transform/](https://www.sage.com/en-us/events/sage-transform/) [...]
December 30, 2025
[...] bookkeeping, taxes, and CFO services
3. **Zeni** - [https://www.zeni.ai/](https://www.zeni.ai/)
- AI-powered finance team for startups
- Full-service bookkeeping and CFO dashboard
## Major Industry Events & Conferences
### Accounting-Specific Conferences
1. **AICPA ENGAGE** - [https://www.aicpa.org/](https://www.aicpa.org/)
- American Institute of CPAs' premier conference
- Annual event covering latest in accounting profession
2. **Sage Transform** - [https://www.sage.com/en-us/events/sage-transform/](https://www.sage.com/en-us/events/sage-transform/)
- Sage's annual customer co [...]
December 30, 2025
[...] ccounting professionals
- Active discussions and career advice
4. **CPA Practice Advisor Forums** - [https://www.cpapracticeadvisor.com/](https://www.cpapracticeadvisor.com/)
- Community for accounting technology users
- Product reviews and discussions
### Professional Associations
1. **AICPA (American Institute of CPAs)** - [https://www.aicpa.org/](https://www.aicpa.org/)
- Premier professional organization for CPAs
- Resources, advocacy, and certification
2. **IMA (Institute of Management Accountants)** - [https://www.imanet.org/](https://www.imanet.org/)
- For management ac [...]
December 30, 2025
[...] career advice
4. **CPA Practice Advisor Forums** - [https://www.cpapracticeadvisor.com/](https://www.cpapracticeadvisor.com/)
- Community for accounting technology users
- Product reviews and discussions
### Professional Associations
1. **AICPA (American Institute of CPAs)** - [https://www.aicpa.org/](https://www.aicpa.org/)
- Premier professional organization for CPAs
- Resources, advocacy, and certification
2. **IMA (Institute of Management Accountants)** - [https://www.imanet.org/](https://www.imanet.org/)
- For management accounting and finance professionals
- CMA certific [...]
December 30, 2025
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] m/ultratax-cs/)** - Tax compliance software
- **[Lacerte Tax](https://proconnect.intuit.com/lacerte-tax-software/)** - Professional tax software
## 📚 Professional Certifications & Organizations
### Major Certifications
- **[CPA (Certified Public Accountant)](https://www.aicpa.org/become-cpa)** - AICPA certification
- **[CMA (Certified Management Accountant)](https://www.imanet.org/cma-certification)** - IMA certification
- **[CIA (Certified Internal Auditor)](https://www.theiia.org/en/certifications/cia/)** - The IIA certification
- **[CFA (Chartered Financial Analyst)](https://www.cfainstitute. [...]
December 30, 2025
[...] ion
- **[CFA (Chartered Financial Analyst)](https://www.cfainstitute.org/programs/cfa)** - CFA Institute certification
- **[EA (Enrolled Agent)](https://www.irs.gov/tax-professionals/enrolled-agents)** - IRS tax specialist designation
### Professional Organizations
- **[American Institute of CPAs (AICPA)](https://www.aicpa.org/)** - Primary professional organization for CPAs
- **[Institute of Management Accountants (IMA)](https://www.imanet.org/)** - Management accounting professionals
- **[The Institute of Internal Auditors (IIA)](https://www.theiia.org/)** - Internal audit professionals
- **[Nat [...]
December 30, 2025
[...] latforms
- **[r/Accounting](https://www.reddit.com/r/Accounting/)** - Large Reddit community for accountants
- **[Going Concern](https://www.goingconcern.com/)** - Accounting news and community commentary
- **[AccountingWEB](https://www.accountingweb.com/)** - Professional accounting community
- **[AICPA Town Hall](https://www.aicpa.org/community.html)** - Official AICPA community
### LinkedIn Groups
- **[Accountants & Accounting Professionals](https://www.linkedin.com/groups/)** - Various accounting groups on LinkedIn
- **[CPA Network](https://www.linkedin.com/groups/)** - CPA-focused networking [...]
December 30, 2025
[...] - Large Reddit community for accountants
- **[Going Concern](https://www.goingconcern.com/)** - Accounting news and community commentary
- **[AccountingWEB](https://www.accountingweb.com/)** - Professional accounting community
- **[AICPA Town Hall](https://www.aicpa.org/community.html)** - Official AICPA community
### LinkedIn Groups
- **[Accountants & Accounting Professionals](https://www.linkedin.com/groups/)** - Various accounting groups on LinkedIn
- **[CPA Network](https://www.linkedin.com/groups/)** - CPA-focused networking
## 📖 Key Publications & Media
### Industry Publications
- **[Jour [...]
December 30, 2025
[...] rofessionals](https://www.linkedin.com/groups/)** - Various accounting groups on LinkedIn
- **[CPA Network](https://www.linkedin.com/groups/)** - CPA-focused networking
## 📖 Key Publications & Media
### Industry Publications
- **[Journal of Accountancy](https://www.journalofaccountancy.com/)** - AICPA's flagship publication
- **[Accounting Today](https://www.accountingtoday.com/)** - News and analysis
- **[The CPA Journal](https://www.cpajournal.com/)** - Professional accounting journal
- **[Strategic Finance](https://www.imanet.org/insights-and-trends/strategic-finance-magazine)** - IMA publica [...]
December 30, 2025
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] and Governance accounting standards
6. **Cryptocurrency Accounting** - New standards and tools for digital assets
7. **Remote/Hybrid Work** - Permanent shift in firm structure
8. **Value Pricing** - Moving away from hourly billing
## Major Conferences & Events
### Premier Industry Conferences
**AICPA Events:**
- **AICPA & CIMA ENGAGE** - [https://www.aicpa-cima.com/professional-insights/engage](https://www.aicpa-cima.com/professional-insights/engage) - Largest accounting conference
- **AICPA EDGE Conference** - [https://www.aicpastore.com/conference/edge](https://www.aicpastore.com/conference/e [...]
December 30, 2025
[...] unting standards
6. **Cryptocurrency Accounting** - New standards and tools for digital assets
7. **Remote/Hybrid Work** - Permanent shift in firm structure
8. **Value Pricing** - Moving away from hourly billing
## Major Conferences & Events
### Premier Industry Conferences
**AICPA Events:**
- **AICPA & CIMA ENGAGE** - [https://www.aicpa-cima.com/professional-insights/engage](https://www.aicpa-cima.com/professional-insights/engage) - Largest accounting conference
- **AICPA EDGE Conference** - [https://www.aicpastore.com/conference/edge](https://www.aicpastore.com/conference/edge) - Digital tools [...]
December 30, 2025
[...] Accounting** - New standards and tools for digital assets
7. **Remote/Hybrid Work** - Permanent shift in firm structure
8. **Value Pricing** - Moving away from hourly billing
## Major Conferences & Events
### Premier Industry Conferences
**AICPA Events:**
- **AICPA & CIMA ENGAGE** - [https://www.aicpa-cima.com/professional-insights/engage](https://www.aicpa-cima.com/professional-insights/engage) - Largest accounting conference
- **AICPA EDGE Conference** - [https://www.aicpastore.com/conference/edge](https://www.aicpastore.com/conference/edge) - Digital tools and technology
**Technology-Focused [...]
December 30, 2025
[...] ** - Moving away from hourly billing
## Major Conferences & Events
### Premier Industry Conferences
**AICPA Events:**
- **AICPA & CIMA ENGAGE** - [https://www.aicpa-cima.com/professional-insights/engage](https://www.aicpa-cima.com/professional-insights/engage) - Largest accounting conference
- **AICPA EDGE Conference** - [https://www.aicpastore.com/conference/edge](https://www.aicpastore.com/conference/edge) - Digital tools and technology
**Technology-Focused:**
- **Accounting & Finance Show** - [https://www.accountingnfinanceshow.com](https://www.accountingnfinanceshow.com) - North America and [...]
December 30, 2025
[...] ntingweb.com/live](https://www.accountingweb.com/live)
**State Society Conferences:**
- Individual state CPA societies host conferences - Find via **NASBA** - [https://www.nasba.org](https://www.nasba.org)
## Active Professional Communities
### Professional Organizations
**Primary Bodies:**
- **AICPA (American Institute of CPAs)** - [https://www.aicpa-cima.com](https://www.aicpa-cima.com) - Premier U.S. organization
- **CIMA (Chartered Institute of Management Accountants)** - [https://www.cimaglobal.com](https://www.cimaglobal.com) - Management accounting focus
- **IMA (Institute of Management [...]
December 30, 2025
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] d-standards/list-of-standards/))
- US public-company audit oversight: [PCAOB](https://pcaobus.org/)
- US securities regulator (financial reporting enforcement): [SEC](https://www.sec.gov/)
- Global accountancy profession federation: [IFAC](https://www.ifac.org/)
- US CPA professional body: [AICPA](https://www.aicpa.org/) (and joint association hub: [AICPA & CIMA](https://www.aicpa-cima.com/))
- UK accountancy body: [ICAEW](https://www.icaew.com/)
- Global qualification body: [ACCA](https://www.accaglobal.com/)
- Management accounting body: [IMA](https://www.imanet.org/)
---
## 5) Pr [...]
December 30, 2025
[...] oversight: [PCAOB](https://pcaobus.org/)
- US securities regulator (financial reporting enforcement): [SEC](https://www.sec.gov/)
- Global accountancy profession federation: [IFAC](https://www.ifac.org/)
- US CPA professional body: [AICPA](https://www.aicpa.org/) (and joint association hub: [AICPA & CIMA](https://www.aicpa-cima.com/))
- UK accountancy body: [ICAEW](https://www.icaew.com/)
- Global qualification body: [ACCA](https://www.accaglobal.com/)
- Management accounting body: [IMA](https://www.imanet.org/)
---
## 5) Promising startups / newer entrants (accounting-adjacent finte [...]
December 30, 2025
[...] (spend management / AP workflows)
- [Numeric](https://www.numeric.io/) (close management)
(If you tell me your country + company size, I can narrow this to the most relevant “new entrants” for your market.)
---
## 6) Major industry events & conferences
- US accounting/professional education: [AICPA ENGAGE](https://www.aicpaengage.com/)
- Accounting tech + scaling practices: [Scaling New Heights](https://www.scalingnewheights.com/)
- UK accounting ecosystem expo: [Accountex](https://www.accountex.co.uk/)
- NetSuite customer/partner conference: [SuiteWorld](https://www.netsuitesuiteworld. [...]
December 30, 2025
[...] ro.com/) (by [Xero](https://www.xero.com/))
- [Sage Community](https://community.sage.com/) (by [Sage](https://www.sage.com/))
- Practitioner community + news hub: [AccountingWEB](https://www.accountingweb.com/)
---
## 8) Influential publications, research, and media
- Professional journal (AICPA): [Journal of Accountancy](https://www.journalofaccountancy.com/)
- Industry news: [Accounting Today](https://www.accountingtoday.com/)
- Practitioner-focused (software + practice): [CPA Practice Advisor](https://www.cpapracticeadvisor.com/)
- Long-running practitioner magazine: [The CPA Jour [...]
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
## 1) Core accounting bodies, standards, and regulators (the “rules of the road”)
**Professional bodies / membership**
- [AICPA & CIMA](https://www.aicpa-cima.com/) (US CPA profession + management accounting; major guidance, CPE, events)
- [ACCA](https://www.accaglobal.com/) (global accounting qualification body)
- [IMA (Institute of Management Accountants)](https://www.imanet.org/) (CMA credential; management accounting co [...]
[...] ce ops adjacency)
- [Vic.ai](https://www.vic.ai/) (AP automation with AI focus)
- [Anrok](https://www.anrok.com/) (sales tax for SaaS/digital businesses)
---
## 9) Key publications and media to stay informed (high-signal staples)
- [Journal of Accountancy](https://www.journalofaccountancy.com/) (AICPA-backed; strong technical + practice content)
- [Accounting Today](https://www.accountingtoday.com/) (industry news)
- [The CPA Journal](https://www.cpajournal.com/) (technical and practice articles)
- [Going Concern](https://www.goingconcern.com/) (accounting industry commentary/culture, especially [...]
December 30, 2025
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ## Payments / data infrastructure often adjacent to accounting
- Payments: [Stripe](https://stripe.com/)
- Financial data connectivity: [Plaid](https://plaid.com/)
---
## Key companies & providers (industry “plumbing”)
### Professional bodies & credentials (shape standards, training, pipeline)
- [AICPA](https://www.aicpa-cima.com/) (US) and the [CPA](https://www.aicpa-cima.com/resources/article/what-is-a-cpa) pathway
- [IFAC](https://www.ifac.org/) (global federation)
- [ACCA](https://www.accaglobal.com/) (global)
- [CIMA](https://www.aicpa-cima.com/cima) (management accounting)
- [ICAEW](https [...]
December 30, 2025
[...] y reporting** standardization accelerating via the [ISSB](https://www.ifrs.org/groups/international-sustainability-standards-board/).
- **E-invoicing / digital tax compliance** growth globally (often connected to frameworks like [Peppol](https://peppol.org/)).
---
## Major conferences & events
- [AICPA & CIMA ENGAGE](https://www.aicpa-cima.com/engage) (large US accounting/professional conference)
- [Xerocon](https://www.xero.com/events/xerocon/) (Xero ecosystem)
- [Sage Future](https://www.sage.com/en-us/sage-future/) (Sage ecosystem)
- [Accounting & Finance Show](https://www.accountex.co.uk/the- [...]
December 30, 2025
[...] nting-finance-show) (UK)
- Academic/research: [American Accounting Association Annual Meeting](https://aaahq.org/Meetings/Annual-Meeting) via the [American Accounting Association](https://aaahq.org/)
---
## Active professional communities (online + membership)
- Membership/professional networks: [AICPA](https://www.aicpa-cima.com/), [ACCA](https://www.accaglobal.com/), [ICAEW](https://www.icaew.com/), [IFAC](https://www.ifac.org/), [IMA](https://www.imanet.org/)
- Practitioner media + forums: [AccountingWEB](https://www.accountingweb.com/)
- Platform communities:
- [Intuit QuickBooks Community] [...]
December 30, 2025
[...] Xero Central](https://central.xero.com/)
- [Sage City](https://www.sagecity.com/)
- Large public discussion forum: [r/Accounting](https://www.reddit.com/r/Accounting/) (Reddit)
---
## Top publications & media covering accounting
- [Journal of Accountancy](https://www.journalofaccountancy.com/) (AICPA)
- [Accounting Today](https://www.accountingtoday.com/)
- [The CPA Journal](https://www.cpajournal.com/)
- [CPA Practice Advisor](https://www.cpapracticeadvisor.com/)
- [AccountingWEB](https://www.accountingweb.com/)
- Audit/accounting policy & standards news:
- [Deloitte IAS Plus](https://www.ia [...]
December 30, 2025
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] echnology and co-host of The Cloud Accounting Podcast. [Blake Oliver Site](https://www.blakeoliver.com/)
* **Geno Richards:** A key voice in business advisory and firm growth. [Geno Richards / Right Networks](https://www.rightnetworks.com/)
* **Tom Hood:** EVP of Business Engagement & Growth at AICPA-CIMA. [AICPA Profile](https://www.aicpa-cima.com/)
---
### **4. Promising Startups and New Market Entrants**
Modern "FinTech" startups are automating bookkeeping and expense management.
* **Pilot:** Offers "back-office-as-a-service" combining software and human CPAs for startups. [Pilot.com](h [...]
December 30, 2025
[...] co-host of The Cloud Accounting Podcast. [Blake Oliver Site](https://www.blakeoliver.com/)
* **Geno Richards:** A key voice in business advisory and firm growth. [Geno Richards / Right Networks](https://www.rightnetworks.com/)
* **Tom Hood:** EVP of Business Engagement & Growth at AICPA-CIMA. [AICPA Profile](https://www.aicpa-cima.com/)
---
### **4. Promising Startups and New Market Entrants**
Modern "FinTech" startups are automating bookkeeping and expense management.
* **Pilot:** Offers "back-office-as-a-service" combining software and human CPAs for startups. [Pilot.com](https://pilot. [...]
December 30, 2025
[...] g for expenses. [Ramp](https://ramp.com/)
* **Brex:** Provides corporate cards and automated financial workflows. [Brex](https://www.brex.com/)
---
### **5. Major Industry Events and Conferences**
These events are the primary networking hubs for the latest in tax law and accounting tech.
* **AICPA & CIMA ENGAGE:** One of the largest events for accounting and finance professionals. [ENGAGE Conference](https://www.aicpa-cimaengagedirect.com/)
* **Xerocon:** Described as the "Glastonbury for Accountants," hosted by Xero. [Xerocon](https://www.xero.com/events/xerocon/)
* **QuickBooks Connect [...]
December 30, 2025
[...] forum for tax professionals hosted by Intuit. [Intuit Community](https://proconnect.intuit.com/community/)
---
### **7. Influential Publications and Media**
Key sources for technical updates, regulatory changes, and industry trends.
* **Journal of Accountancy:** The official publication of the AICPA. [Journal of Accountancy](https://www.journalofaccountancy.com/)
* **Accounting Today:** Leading source of news for the public accounting profession. [Accounting Today](https://www.accountingtoday.com/)
* **CPA Practice Advisor:** Focused on technology and practice management for tax and accoun [...]
December 30, 2025
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] www.sage.com/): Preferred by many mid-market enterprises.
* [NetSuite (Oracle)](https://www.netsuite.com/): A leading Cloud ERP for larger corporations.
### 2. Professional Certifications & Providers
To practice at a high level, you usually need a designation. The most recognized are:
* **AICPA (American Institute of Certified Public Accountants):** The body that governs the [CPA (Certified Public Accountant)](https://www.aicpa-cima.com/resources/toolkit/cpa-exam) designation.
* **ACCA (Association of Chartered Certified Accountants):** A leading global body for professional accountants [...]
December 30, 2025
[...] discuss company culture anonymously. [Accounting Bowl on Fishbowl](https://www.fishbowlapp.com/bowls/accounting-bowl).
* **AccountingWEB:** A massive community resource for news and practice management. [AccountingWEB](https://www.accountingweb.com/).
### 5. Important Events & Conferences
* **AICPA & CIMA ENGAGE:** One of the largest annual events for accounting and finance professionals. [ENGAGE Conference](https://www.aicpa-cima.com/cpe-learning/conference/aicpa-cima-engage).
* **XeroCon:** Known as the "Coachella for Accountants," hosted by Xero. [XeroCon](https://www.xero.com/us/events/ [...]
December 30, 2025
[...] handle workflows. [Karbon](https://karbonhq.com/).
### 7. Key Publications & Media Channels
* **Accounting Today:** The leading publication for the public accounting profession. [Accounting Today](https://www.accountingtoday.com/).
* **Journal of Accountancy:** The official publication of the AICPA. [Journal of Accountancy](https://www.journalofaccountancy.com/).
* **Going Concern:** A blog known for a more irreverent and "inside baseball" look at the big firms. [Going Concern](https://goingconcern.com/).
* **The CPA Journal:** Provides news and analysis on the profession's technical stan [...]
December 30, 2025
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] unting podcast. [The Cloud Accounting Podcast](https://www.earmarkcpe.com/the-cloud-accounting-podcast)
* **Geno Manso:** A leading voice in value pricing and the "Firm of the Future" concept. [VeraSage Institute](https://www.verasage.com/)
* **Tom Hood:** EVP of Business Engagement & Growth at AICPA-CIMA. [LinkedIn Profile](https://www.linkedin.com/in/tomhood/)
### 5. Major Conferences and Events
These events serve as the primary networking and product-launch hubs for the industry.
* **AICPA & CIMA ENGAGE:** One of the largest events for accounting and finance professionals. [Engage Officia [...]
December 30, 2025
[...] aSage Institute](https://www.verasage.com/)
* **Tom Hood:** EVP of Business Engagement & Growth at AICPA-CIMA. [LinkedIn Profile](https://www.linkedin.com/in/tomhood/)
### 5. Major Conferences and Events
These events serve as the primary networking and product-launch hubs for the industry.
* **AICPA & CIMA ENGAGE:** One of the largest events for accounting and finance professionals. [Engage Official Site](https://www.aicpa-cima.com/cpe-learning/conference/aicpa-cima-engage)
* **XeroCon:** Often called the "Glastonbury for Accountants" due to its high-energy atmosphere. [XeroCon Information]( [...]
December 30, 2025
[...] munity. [QuickBooks Connect Official Site](https://quickbooksconnect.com/)
* **Accountex:** A global exhibition series focusing on accounting technology. [Accountex London](https://www.accountex.co.uk/) | [Accountex USA](https://www.accountexusa.com/)
### 6. Active Professional Communities
* **AICPA (American Institute of Certified Public Accountants):** The national professional organization for CPAs in the US. [AICPA Official Site](https://www.aicpa-cima.com/)
* **Thriveal CPA Network:** A community for innovative firm owners. [Thriveal Network](https://thriveal.com/)
* **Reddit r/Accoun [...]
December 30, 2025
[...] ocusing on accounting technology. [Accountex London](https://www.accountex.co.uk/) | [Accountex USA](https://www.accountexusa.com/)
### 6. Active Professional Communities
* **AICPA (American Institute of Certified Public Accountants):** The national professional organization for CPAs in the US. [AICPA Official Site](https://www.aicpa-cima.com/)
* **Thriveal CPA Network:** A community for innovative firm owners. [Thriveal Network](https://thriveal.com/)
* **Reddit r/Accounting:** A highly active community for news, career advice, and industry venting. [Reddit Accounting](https://www.reddit.co [...]
December 30, 2025
[...] cation (CPE). [Earmark CPE](https://www.earmarkcpe.com/)
### 7. Top Publications and Media
* **Accounting Today:** The leading source for news and analytical pieces. [Accounting Today Official Site](https://www.accountingtoday.com/)
* **Journal of Accountancy:** The official publication of the AICPA. [Journal of Accountancy](https://www.journalofaccountancy.com/)
* **The CPA Journal:** Covers high-level technical topics and regulatory changes. [The CPA Journal](https://www.cpajournal.com/)
* **Going Concern:** A site focused on the "human" side of accounting, firm culture, and news. [Going [...]
December 30, 2025
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] contributor on SMB tech. [Gene Marks Forbes Profile](https://www.forbes.com/sites/genemarks/)
- **Roman Zamyshchayev**: QuickBooks ProAdvisor and trainer. [Roman's Site](https://www.romanzam.com/)
- **Blake Oliver**: Podcast host on future of accounting. [Blake Oliver](https://blakeoliver.com/)
- **AICPA Experts**: From the American Institute of CPAs, e.g., via their tech council. [AICPA](https://www.aicpa.org/)
Follow via [Accounting Today Influencers List](https://www.accountingtoday.com/list/top-influencers-in-accounting).
### Promising Startups and New Market Entrants
Emerging players leverag [...]
December 30, 2025
[...] emarks/)
- **Roman Zamyshchayev**: QuickBooks ProAdvisor and trainer. [Roman's Site](https://www.romanzam.com/)
- **Blake Oliver**: Podcast host on future of accounting. [Blake Oliver](https://blakeoliver.com/)
- **AICPA Experts**: From the American Institute of CPAs, e.g., via their tech council. [AICPA](https://www.aicpa.org/)
Follow via [Accounting Today Influencers List](https://www.accountingtoday.com/list/top-influencers-in-accounting).
### Promising Startups and New Market Entrants
Emerging players leveraging AI and automation:
- **Zeni**: AI-powered bookkeeping for startups. [Zeni](https: [...]
December 30, 2025
[...] jor Industry Events and Conferences
Key gatherings for networking and updates:
- **QuickBooks Connect**: Annual Intuit event for users/partners. [QuickBooks Connect](https://quickbooks.intuit.com/connect/)
- **XeroCon**: Global summits (e.g., XeroCon Sydney). [XeroCon](https://www.xerocon.com/)
- **AICPA & CIMA ENGAGE**: Tech-focused for CPAs. [ENGAGE](https://engage2024.aicpa-cima.com/)
- **Accounting Today Growth Summit**: Virtual/in-person strategy. [Growth Summit](https://www.accountingtoday.com/growthsummit)
- **NetSuite SuiteWorld**: Enterprise focus. [SuiteWorld](https://www.suiteworld.com/) [...]
December 30, 2025
[...] ntral.xero.com/)
- **AccountingWEB Forums**: Professional discussions. [AccountingWEB](https://www.accountingweb.com/)
### Influential Publications and Media
Stay updated via:
- **Accounting Today**: News, rankings. [Accounting Today](https://www.accountingtoday.com/)
- **Journal of Accountancy**: AICPA's peer-reviewed. [Journal of Accountancy](https://www.journalofaccountancy.com/)
- **CPA Practice Advisor**: Tech reviews. [CPA Practice Advisor](https://www.cpapracticeadvisor.com/)
- **Going Concern**: Satirical/insightful blog. [Going Concern](https://www.goingconcern.com/)
- **Podcasts**: "Futu [...]
December 30, 2025
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] ple and Concepts to Know
To get into accounting, start with core concepts like **financial accounting** (GAAP/IFRS standards), **managerial accounting**, **auditing**, **taxation**, and **cost accounting**. Familiarize yourself with certifications like **CPA (Certified Public Accountant)** via the [AICPA](https://www.aicpa.org/), [CPA Exam](https://www.aicpa-cima.com/resources/toolkit/cpa-exam), or international equivalents like ACCA ([ACCA Global](https://www.accaglobal.com/)). For GAAP, see the [FASB](https://fasb.org/); for IFRS, [IFRS Foundation](https://www.ifrs.org/).
### Most Trusted Brands [...]
[...] reindy.com/).
- **Zeni**: VC-backed finance ops. [Zeni](https://www.zeni.ai/).
- AI disruptors: [Vic.ai](https://www.vic.ai/) for AP automation (reviews: [G2 Vic.ai](https://www.g2.com/products/vic-ai/reviews)).
### Key Publications and Media Channels to Stay Informed
- **Journal of Accountancy** (AICPA): Standards/articles. [Journal of Accountancy](https://www.journalofaccountancy.com/).
- **Accounting Today**: News/trends. [Accounting Today](https://www.accountingtoday.com/).
- **The Accountant**: Global insights. [The Accountant](https://www.theaccountant-online.com/).
- **CFO.com**: Finance le [...]
December 30, 2025
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] Voices: Gene Marks (CPA, columnist [gene marks.com](https://genemarks.com/)); Kelly Phillips Erb (tax expert, [Forbes contributor](https://www.forbes.com/sites/kellyphillipserb/)); Roman H. Kepczyk (tech evangelist, [rightworks.com](https://www.rightworks.com/)).
- Associations: Barry C. Melancon (AICPA CEO [aicpa.org](https://www.aicpa-cima.com/about)).
**Influence Metrics**: Follow on [LinkedIn Top Voices in Accounting](https://www.linkedin.com/pulse/linkedin-top-voices-accounting-finance-2023-linkedin-news/).
### Emerging Startups and Trends
**Startups** (raised $100M+ recently, per [Crunchba [...]
December 30, 2025
[...] ne Marks (CPA, columnist [gene marks.com](https://genemarks.com/)); Kelly Phillips Erb (tax expert, [Forbes contributor](https://www.forbes.com/sites/kellyphillipserb/)); Roman H. Kepczyk (tech evangelist, [rightworks.com](https://www.rightworks.com/)).
- Associations: Barry C. Melancon (AICPA CEO [aicpa.org](https://www.aicpa-cima.com/about)).
**Influence Metrics**: Follow on [LinkedIn Top Voices in Accounting](https://www.linkedin.com/pulse/linkedin-top-voices-accounting-finance-2023-linkedin-news/).
### Emerging Startups and Trends
**Startups** (raised $100M+ recently, per [Crunchbase Accounti [...]
December 30, 2025
[...] Remote/Outsourcing: 40% growth per [Accounting Today Trends](https://www.accountingtoday.com/list/the-2024-accounting-today-top-100-firms).
**Startup Funding Data**: [PitchBook Accounting Tech](https://pitchbook.com/news/reports/q4-2023-accounting-tech-report).
### Major Conferences and Events
- [AICPA & CIMA ENGAGE](https://engage.aicpa-cima.com/) (annual, Las Vegas, tech/future of profession).
- [Accounting Today Growth & Profitability Summit](https://www.accountingtoday.com/events).
- [QuickBooks Connect](https://quickbooksconnect.com/) (Intuit's SMB event).
- [XBRL International Conference](h [...]
December 30, 2025
[...] nnect.com/) (Intuit's SMB event).
- [XBRL International Conference](https://www.xbrl.org/events/).
- [IFRS Foundation Updates](https://www.ifrs.org/news-and-events/).
**2024 Calendar**: [Accounting Fly](https://www.accountingfly.com/accounting-conferences/).
### Active Professional Communities
- [AICPA](https://us.aicpa.org/) (500K+ members, forums).
- [IMA (Institute of Management Accountants)](https://www.imanet.org/) (CMAs).
- [Reddit r/Accounting](https://www.reddit.com/r/Accounting/) (200K+ members).
- [LinkedIn Groups](https://www.linkedin.com/groups/37972/) (CPAs Network).
- [CPA.com](http [...]
December 30, 2025
[...] Accounting/) (200K+ members).
- [LinkedIn Groups](https://www.linkedin.com/groups/37972/) (CPAs Network).
- [CPA.com](https://www.cpa.com/) (tech/practice management).
### Top Publications and Media
- [Accounting Today](https://www.accountingtoday.com/) (news, rankings).
- [Journal of Accountancy (AICPA)](https://www.journalofaccountancy.com/) (technical articles).
- [The CPA Journal](https://www.cpajournal.com/) (NYSSCPA).
- [IFRS.org](https://www.ifrs.org/) (standards).
- Podcasts: [Accounting Best Practices](https://accountingbestpractices.com/), [Cloud Accounting Podcast](https://www.cloudacco [...]