This page provides details about Capterra (organization) which was ranked #8 out of 166 in the list of brands (41 mentions (30% share)) in answers from AI models (Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.", "If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed." on Dec 30, 2025 by AI Chat Watch.
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] mall-businesses)[20+ Best Bookkeeping Software for Businesses (2025 Tool Guide)](https://pilot.com/blog/bookkeeping-software-for-business)[7 Best Cloud Accounting Software in 2025 (Reviewed and Compared)](https://www.runeleven.com/blog/best-cloud-accounting-software)[Best Accounting Software 2025 - Capterra](https://www.capterra.com/accounting-software/). Other strong contenders are **Zoho Books** for affordability, **SAP S/4HANA** for global enterprises, **Microsoft Dynamics 365 Finance** for Microsoft ecosystems, and niche tools like **Vena** for FP&A, **Planful** for budgeting, and **BlackLine** fo [...]
December 30, 2025
[...] mall-businesses)[20+ Best Bookkeeping Software for Businesses (2025 Tool Guide)](https://pilot.com/blog/bookkeeping-software-for-business)[7 Best Cloud Accounting Software in 2025 (Reviewed and Compared)](https://www.runeleven.com/blog/best-cloud-accounting-software)[Best Accounting Software 2025 - Capterra](https://www.capterra.com/accounting-software/) |
| Enterprise | Oracle NetSuite, SAP S/4HANA, Sage Intacct, Workday | Cloud management, global ops, HR integration | [20 Best Enterprise Accounting Software Reviewed in 2025](https://thecfoclub.com/tools/best-enterprise-accounting-software/)[Top 10 A [...]
December 30, 2025
[...] mall-businesses)[20+ Best Bookkeeping Software for Businesses (2025 Tool Guide)](https://pilot.com/blog/bookkeeping-software-for-business)[7 Best Cloud Accounting Software in 2025 (Reviewed and Compared)](https://www.runeleven.com/blog/best-cloud-accounting-software)[Best Accounting Software 2025 - Capterra](https://www.capterra.com/accounting-software/). Service-oriented platforms like **Link My Books** integrate with Xero/QuickBooks for e-commerce[Top 10 Accounting Software in World for Large Companies in 2025](https://www.youtube.com/watch?v=NM-TgPF3V44). Aggregators such as **G2** (https://www.g2. [...]
December 30, 2025
[...] nted platforms like **Link My Books** integrate with Xero/QuickBooks for e-commerce[Top 10 Accounting Software in World for Large Companies in 2025](https://www.youtube.com/watch?v=NM-TgPF3V44). Aggregators such as **G2** (https://www.g2.com/best-software-companies/top-accounting-and-finance) and **Capterra** (https://www.capterra.com/accounting-software/) rank these based on user reviews[Best Accounting and Finance Products for 2025 - G2](https://www.g2.com/best-software-companies/top-accounting-and-finance)[Best Accounting Software 2025 - Capterra](https://www.capterra.com/accounting-software/). For [...]
December 30, 2025
[...] nk My Books** integrate with Xero/QuickBooks for e-commerce[Top 10 Accounting Software in World for Large Companies in 2025](https://www.youtube.com/watch?v=NM-TgPF3V44). Aggregators such as **G2** (https://www.g2.com/best-software-companies/top-accounting-and-finance) and **Capterra** (https://www.capterra.com/accounting-software/) rank these based on user reviews[Best Accounting and Finance Products for 2025 - G2](https://www.g2.com/best-software-companies/top-accounting-and-finance)[Best Accounting Software 2025 - Capterra](https://www.capterra.com/accounting-software/). For bookkeeping services, * [...]
December 30, 2025
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
### Most Trusted Brands and Reputable Companies
Leading accounting software brands dominate the industry, with high ratings from review sites like G2 and Capterra. Key players include:
- **Xero** (https://www.xero.com): Top-rated for small to medium businesses, excelling in cloud-based bookkeeping, invoicing, payroll, and integrations.[20 Best Enterprise Accounting Software Reviewed in 2025](https://thecfoclub.com/tools/best-enterprise-accounting-software/)[ [...]
December 30, 2025
[...] -posts/accounting-software-for-small-businesses)[20+ Best Bookkeeping Software for Businesses (2025 Tool Guide)](https://pilot.com/blog/bookkeeping-software-for-business)[10 Best Bookkeeping Software for 2025](https://www.runeleven.com/blog/best-bookkeeping-software)[Best Accounting Software 2025 - Capterra](https://www.capterra.com/accounting-software/)
- **QuickBooks** (https://quickbooks.intuit.com): Widely used for small businesses, offering automation, payroll, forecasting, and e-commerce integrations.[Top 10 Accounting Software in World for Large Companies in 2025](https://www.youtube.com/watch? [...]
December 30, 2025
[...] ting-and-finance) |
### Influential Experts and Reviewers
- **G2** (https://www.g2.com): Comprehensive 2025 rankings for accounting/finance products based on user reviews.[Best Accounting and Finance Products for 2025 - G2](https://www.g2.com/best-software-companies/top-accounting-and-finance)
- **Capterra** (https://www.capterra.com): Detailed software comparisons with ratings (e.g., Xero 4.6/5).[10 Best Bookkeeping Software for 2025](https://www.runeleven.com/blog/best-bookkeeping-software)[Best Accounting Software 2025 - Capterra](https://www.capterra.com/accounting-software/)
- **The CFO Club** ( [...]
December 30, 2025
[...] Influential Experts and Reviewers
- **G2** (https://www.g2.com): Comprehensive 2025 rankings for accounting/finance products based on user reviews.[Best Accounting and Finance Products for 2025 - G2](https://www.g2.com/best-software-companies/top-accounting-and-finance)
- **Capterra** (https://www.capterra.com): Detailed software comparisons with ratings (e.g., Xero 4.6/5).[10 Best Bookkeeping Software for 2025](https://www.runeleven.com/blog/best-bookkeeping-software)[Best Accounting Software 2025 - Capterra](https://www.capterra.com/accounting-software/)
- **The CFO Club** (https://thecfoclub.com): [...]
December 30, 2025
[...] //www.g2.com/best-software-companies/top-accounting-and-finance)
- **Capterra** (https://www.capterra.com): Detailed software comparisons with ratings (e.g., Xero 4.6/5).[10 Best Bookkeeping Software for 2025](https://www.runeleven.com/blog/best-bookkeeping-software)[Best Accounting Software 2025 - Capterra](https://www.capterra.com/accounting-software/)
- **The CFO Club** (https://thecfoclub.com): In-depth enterprise software guides.[20 Best Enterprise Accounting Software Reviewed in 2025](https://thecfoclub.com/tools/best-enterprise-accounting-software/)
- YouTube channels like the one reviewing top [...]
December 30, 2025
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] oomberglaw.com/)
- Tax and accounting news and research
- Professional resources
## Comparison & Review Platforms
1. **G2** - [https://www.g2.com/categories/accounting](https://www.g2.com/categories/accounting)
- User reviews of accounting software
- Comparison grids and ratings
2. **Capterra** - [https://www.capterra.com/accounting-software/](https://www.capterra.com/accounting-software/)
- Software reviews and comparisons
- User ratings and pricing information
3. **Software Advice** - [https://www.softwareadvice.com/accounting/](https://www.softwareadvice.com/accounting/)
- [...]
December 30, 2025
[...] and accounting news and research
- Professional resources
## Comparison & Review Platforms
1. **G2** - [https://www.g2.com/categories/accounting](https://www.g2.com/categories/accounting)
- User reviews of accounting software
- Comparison grids and ratings
2. **Capterra** - [https://www.capterra.com/accounting-software/](https://www.capterra.com/accounting-software/)
- Software reviews and comparisons
- User ratings and pricing information
3. **Software Advice** - [https://www.softwareadvice.com/accounting/](https://www.softwareadvice.com/accounting/)
- Accounting software compar [...]
December 30, 2025
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] * - [https://www.forrester.com](https://www.forrester.com) - Research on finance technology
- **IDC** - [https://www.idc.com](https://www.idc.com) - Market research
- **G2** - [https://www.g2.com/categories/accounting](https://www.g2.com/categories/accounting) - Software reviews and comparisons
- **Capterra** - [https://www.capterra.com/accounting-software/](https://www.capterra.com/accounting-software/) - Software comparisons
---
The accounting industry is in a transformative period, shifting from traditional compliance work toward advisory services, embracing AI and automation, and adapting to rem [...]
December 30, 2025
[...] .com](https://www.forrester.com) - Research on finance technology
- **IDC** - [https://www.idc.com](https://www.idc.com) - Market research
- **G2** - [https://www.g2.com/categories/accounting](https://www.g2.com/categories/accounting) - Software reviews and comparisons
- **Capterra** - [https://www.capterra.com/accounting-software/](https://www.capterra.com/accounting-software/) - Software comparisons
---
The accounting industry is in a transformative period, shifting from traditional compliance work toward advisory services, embracing AI and automation, and adapting to remote work models. The domin [...]
December 30, 2025
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] adobe.com/sign.html)
- Analytics tools you’ll see in finance teams:
- [Microsoft Power BI](https://powerbi.microsoft.com/)
- [Tableau](https://www.tableau.com/)
- [Alteryx](https://www.alteryx.com/)
### Where to compare/read reviews (useful when choosing tools)
- [G2](https://www.g2.com/)
- [Capterra](https://www.capterra.com/)
- [Gartner Peer Insights](https://www.gartner.com/reviews/home)
---
## 4) Reputable employers and service providers (who’s “trusted”)
**Largest global accounting firms**
- [Deloitte](https://www.deloitte.com/)
- [PwC](https://www.pwc.com/)
- [EY](https://www.ey.com/) [...]
December 30, 2025
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] /www.earmarkcpa.com/show/the-cloud-accounting-podcast)
---
### **Comparison and Review Platforms**
To compare these tools and services, you can reference these third-party aggregators:
* **G2 Accounting Software Reviews:** [G2 Accounting Category](https://www.g2.com/categories/accounting)
* **Capterra:** [Capterra Accounting Software](https://www.capterra.com/accounting-software/)
* **TrustRadius:** [TrustRadius Financial Management](https://www.trustradius.com/accounting) [...]
December 30, 2025
[...] pa.com/show/the-cloud-accounting-podcast)
---
### **Comparison and Review Platforms**
To compare these tools and services, you can reference these third-party aggregators:
* **G2 Accounting Software Reviews:** [G2 Accounting Category](https://www.g2.com/categories/accounting)
* **Capterra:** [Capterra Accounting Software](https://www.capterra.com/accounting-software/)
* **TrustRadius:** [TrustRadius Financial Management](https://www.trustradius.com/accounting) [...]
December 30, 2025
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] nalysis on the profession's technical standards. [The CPA Journal](https://www.cpajournal.com/).
### 8. Comparison & Review Sites
* **G2 Accounting Software Reviews:** Great for comparing software like QuickBooks vs. Xero. [G2 Accounting Category](https://www.g2.com/categories/accounting).
* **Capterra:** Another trusted site for software comparisons and user ratings. [Capterra Accounting Software](https://www.capterra.com/accounting-software/).
* **Vault:** Useful for researching and comparing the best accounting firms to work for. [Vault Accounting Rankings](https://firsthand.co/best-companie [...]
December 30, 2025
[...] w.cpajournal.com/).
### 8. Comparison & Review Sites
* **G2 Accounting Software Reviews:** Great for comparing software like QuickBooks vs. Xero. [G2 Accounting Category](https://www.g2.com/categories/accounting).
* **Capterra:** Another trusted site for software comparisons and user ratings. [Capterra Accounting Software](https://www.capterra.com/accounting-software/).
* **Vault:** Useful for researching and comparing the best accounting firms to work for. [Vault Accounting Rankings](https://firsthand.co/best-companies-to-work-for/accounting/vault-accounting-50). [...]
December 30, 2025
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] /en-us/products/sage-intacct/)
- **Zoho Books**: Affordable, integrated with Zoho's ecosystem for CRM and more. [Zoho Books](https://www.zoho.com/us/books/)
For comparisons and reviews:
- [G2 Accounting Software Grid](https://www.g2.com/categories/accounting) (rates QuickBooks highest overall).
- [Capterra Accounting Software](https://www.capterra.com/accounting-software/) (lists top picks by user ratings).
- [PCMag Best Accounting Software 2023](https://www.pcmag.com/picks/the-best-small-business-accounting-software).
Market share data: QuickBooks holds ~80% of the U.S. SMB market per [Software Adv [...]
December 30, 2025
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] aglobal.com/)). For GAAP, see the [FASB](https://fasb.org/); for IFRS, [IFRS Foundation](https://www.ifrs.org/).
### Most Trusted Brands and Recommended Products/Services
- **QuickBooks** by Intuit: Top small business accounting software. [QuickBooks](https://quickbooks.intuit.com/). Comparisons: [Capterra QuickBooks Reviews](https://www.capterra.com/p/1237/QuickBooks-Online/).
- **Xero**: Cloud-based accounting for SMBs. [Xero](https://www.xero.com/). Reviews: [G2 Xero](https://www.g2.com/products/xero/reviews).
- **FreshBooks**: Invoicing and bookkeeping. [FreshBooks](https://www.freshbooks.com/). [...]
December 30, 2025
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] .com/) follow.
**Market Share Data**: Big Four hold 97% of FTSE 100 audit market per [Financial Reporting Council (FRC) UK](https://www.frc.org.uk/).
### Best Products and Services
Top-rated accounting software (based on [G2 Accounting Software Grid](https://www.g2.com/categories/accounting) and [Capterra Accounting Reviews](https://www.capterra.com/accounting-software/)):
- **SMB/Cloud Accounting**: [QuickBooks Online (Intuit)](https://quickbooks.intuit.com/) (4.7/5 on G2, 80% market share per [Software Advice](https://www.softwareadvice.com/accounting/)).
- [Xero](https://www.xero.com/) (best for [...]