This page provides details about G2 (organization) which was ranked #5 out of 166 in the list of brands (53 mentions (40.8% share)) in answers from AI models (Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.", "If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed." on Dec 30, 2025 by AI Chat Watch.
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] nd HR integration[20 Best Enterprise Accounting Software Reviewed in 2025](https://thecfoclub.com/tools/best-enterprise-accounting-software/)[Top 10 Accounting Software in World for Large Companies in 2025](https://www.youtube.com/watch?v=NM-TgPF3V44)[Best Accounting and Finance Products for 2025 - G2](https://www.g2.com/best-software-companies/top-accounting-and-finance)[Top 5 Accounting Software for Small Businesses 2025 - Haven Tax](https://www.usehaven.com/blog-posts/accounting-software-for-small-businesses)[20+ Best Bookkeeping Software for Businesses (2025 Tool Guide)](https://pilot.com/bl [...]
December 30, 2025
[...] close management[20 Best Enterprise Accounting Software Reviewed in 2025](https://thecfoclub.com/tools/best-enterprise-accounting-software/)[Top 10 Accounting Software in World for Large Companies in 2025](https://www.youtube.com/watch?v=NM-TgPF3V44)[Best Accounting and Finance Products for 2025 - G2](https://www.g2.com/best-software-companies/top-accounting-and-finance)[7 Best Cloud Accounting Software in 2025 (Reviewed and Compared)](https://www.runeleven.com/blog/best-cloud-accounting-software). For small businesses, **Sage 50** offers inventory and payroll features starting at $62/month, wh [...]
December 30, 2025
[...] HR integration | [20 Best Enterprise Accounting Software Reviewed in 2025](https://thecfoclub.com/tools/best-enterprise-accounting-software/)[Top 10 Accounting Software in World for Large Companies in 2025](https://www.youtube.com/watch?v=NM-TgPF3V44)[Best Accounting and Finance Products for 2025 - G2](https://www.g2.com/best-software-companies/top-accounting-and-finance) |
| Specialized | BILL Spend & Expense, Vena, Planful, BlackLine | Expense mgmt, FP&A, compliance | [20 Best Enterprise Accounting Software Reviewed in 2025](https://thecfoclub.com/tools/best-enterprise-accounting-software/)[Be [...]
December 30, 2025
[...] op-accounting-and-finance) |
| Specialized | BILL Spend & Expense, Vena, Planful, BlackLine | Expense mgmt, FP&A, compliance | [20 Best Enterprise Accounting Software Reviewed in 2025](https://thecfoclub.com/tools/best-enterprise-accounting-software/)[Best Accounting and Finance Products for 2025 - G2](https://www.g2.com/best-software-companies/top-accounting-and-finance) |
Pricing examples: Xero starter at $20/month, Zoho Books at $15/month basic[Top 5 Accounting Software for Small Businesses 2025 - Haven Tax](https://www.usehaven.com/blog-posts/accounting-software-for-small-businesses)[20+ Be [...]
December 30, 2025
[...] tware 2025 - Capterra](https://www.capterra.com/accounting-software/). Service-oriented platforms like **Link My Books** integrate with Xero/QuickBooks for e-commerce[Top 10 Accounting Software in World for Large Companies in 2025](https://www.youtube.com/watch?v=NM-TgPF3V44). Aggregators such as **G2** (https://www.g2.com/best-software-companies/top-accounting-and-finance) and **Capterra** (https://www.capterra.com/accounting-software/) rank these based on user reviews[Best Accounting and Finance Products for 2025 - G2](https://www.g2.com/best-software-companies/top-accounting-and-finance)[Best [...]
December 30, 2025
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
### Most Trusted Brands and Reputable Companies
Leading accounting software brands dominate the industry, with high ratings from review sites like G2 and Capterra. Key players include:
- **Xero** (https://www.xero.com): Top-rated for small to medium businesses, excelling in cloud-based bookkeeping, invoicing, payroll, and integrations.[20 Best Enterprise Accounting Software Reviewed in 2025](https://thecfoclub.com/tools/best-enterprise-accountin [...]
December 30, 2025
[...] ero.com): Top-rated for small to medium businesses, excelling in cloud-based bookkeeping, invoicing, payroll, and integrations.[20 Best Enterprise Accounting Software Reviewed in 2025](https://thecfoclub.com/tools/best-enterprise-accounting-software/)[Best Accounting and Finance Products for 2025 - G2](https://www.g2.com/best-software-companies/top-accounting-and-finance)[Top 5 Accounting Software for Small Businesses 2025 - Haven Tax](https://www.usehaven.com/blog-posts/accounting-software-for-small-businesses)[20+ Best Bookkeeping Software for Businesses (2025 Tool Guide)](https://pilot.com/bl [...]
December 30, 2025
[...] s to enterprises.[20 Best Enterprise Accounting Software Reviewed in 2025](https://thecfoclub.com/tools/best-enterprise-accounting-software/)[Top 10 Accounting Software in World for Large Companies in 2025](https://www.youtube.com/watch?v=NM-TgPF3V44)[Best Accounting and Finance Products for 2025 - G2](https://www.g2.com/best-software-companies/top-accounting-and-finance)[Top 5 Accounting Software for Small Businesses 2025 - Haven Tax](https://www.usehaven.com/blog-posts/accounting-software-for-small-businesses)[20+ Best Bookkeeping Software for Businesses (2025 Tool Guide)](https://pilot.com/bl [...]
December 30, 2025
[...] ge organizations.[20 Best Enterprise Accounting Software Reviewed in 2025](https://thecfoclub.com/tools/best-enterprise-accounting-software/)[Top 10 Accounting Software in World for Large Companies in 2025](https://www.youtube.com/watch?v=NM-TgPF3V44)[Best Accounting and Finance Products for 2025 - G2](https://www.g2.com/best-software-companies/top-accounting-and-finance)
Other reputable enterprise providers: SAP S/4HANA (https://www.sap.com), Microsoft Dynamics 365 (https://dynamics.microsoft.com), Acumatica (https://www.acumatica.com).[Top 10 Accounting Software in World for Large Companies in [...]
December 30, 2025
[...] .au) (4.9/5), Vena (https://www.venasolutions.com) for Excel integration and FP&A, Planful (https://planful.com) for budgeting.[20 Best Enterprise Accounting Software Reviewed in 2025](https://thecfoclub.com/tools/best-enterprise-accounting-software/)[Best Accounting and Finance Products for 2025 - G2](https://www.g2.com/best-software-companies/top-accounting-and-finance)
- **Spend/Expense Management**: BILL (https://www.bill.com), Brex (https://www.brex.com), Ramp (https://ramp.com).[Best Accounting and Finance Products for 2025 - G2](https://www.g2.com/best-software-companies/top-accounting-an [...]
December 30, 2025
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] om/)
- Global business news with accounting coverage
- Industry analysis and trends
3. **Bloomberg Tax & Accounting** - [https://www.bloomberglaw.com/](https://www.bloomberglaw.com/)
- Tax and accounting news and research
- Professional resources
## Comparison & Review Platforms
1. **G2** - [https://www.g2.com/categories/accounting](https://www.g2.com/categories/accounting)
- User reviews of accounting software
- Comparison grids and ratings
2. **Capterra** - [https://www.capterra.com/accounting-software/](https://www.capterra.com/accounting-software/)
- Software reviews [...]
December 30, 2025
[...] iness news with accounting coverage
- Industry analysis and trends
3. **Bloomberg Tax & Accounting** - [https://www.bloomberglaw.com/](https://www.bloomberglaw.com/)
- Tax and accounting news and research
- Professional resources
## Comparison & Review Platforms
1. **G2** - [https://www.g2.com/categories/accounting](https://www.g2.com/categories/accounting)
- User reviews of accounting software
- Comparison grids and ratings
2. **Capterra** - [https://www.capterra.com/accounting-software/](https://www.capterra.com/accounting-software/)
- Software reviews and comparisons [...]
December 30, 2025
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] tner** - [https://www.gartner.com/en/finance](https://www.gartner.com/en/finance) - Magic Quadrants for finance tech
- **Forrester** - [https://www.forrester.com](https://www.forrester.com) - Research on finance technology
- **IDC** - [https://www.idc.com](https://www.idc.com) - Market research
- **G2** - [https://www.g2.com/categories/accounting](https://www.g2.com/categories/accounting) - Software reviews and comparisons
- **Capterra** - [https://www.capterra.com/accounting-software/](https://www.capterra.com/accounting-software/) - Software comparisons
---
The accounting industry is in a tr [...]
December 30, 2025
[...] w.gartner.com/en/finance](https://www.gartner.com/en/finance) - Magic Quadrants for finance tech
- **Forrester** - [https://www.forrester.com](https://www.forrester.com) - Research on finance technology
- **IDC** - [https://www.idc.com](https://www.idc.com) - Market research
- **G2** - [https://www.g2.com/categories/accounting](https://www.g2.com/categories/accounting) - Software reviews and comparisons
- **Capterra** - [https://www.capterra.com/accounting-software/](https://www.capterra.com/accounting-software/) - Software comparisons
---
The accounting industry is in a transformative period, [...]
December 30, 2025
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] e Acrobat Sign](https://www.adobe.com/sign.html)
- Analytics tools you’ll see in finance teams:
- [Microsoft Power BI](https://powerbi.microsoft.com/)
- [Tableau](https://www.tableau.com/)
- [Alteryx](https://www.alteryx.com/)
### Where to compare/read reviews (useful when choosing tools)
- [G2](https://www.g2.com/)
- [Capterra](https://www.capterra.com/)
- [Gartner Peer Insights](https://www.gartner.com/reviews/home)
---
## 4) Reputable employers and service providers (who’s “trusted”)
**Largest global accounting firms**
- [Deloitte](https://www.deloitte.com/)
- [PwC](https://www.pwc. [...]
December 30, 2025
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] odcast:** The top-ranked podcast for technology in the accounting space. [Cloud Accounting Podcast](https://www.earmarkcpa.com/show/the-cloud-accounting-podcast)
---
### **Comparison and Review Platforms**
To compare these tools and services, you can reference these third-party aggregators:
* **G2 Accounting Software Reviews:** [G2 Accounting Category](https://www.g2.com/categories/accounting)
* **Capterra:** [Capterra Accounting Software](https://www.capterra.com/accounting-software/)
* **TrustRadius:** [TrustRadius Financial Management](https://www.trustradius.com/accounting) [...]
December 30, 2025
[...] r technology in the accounting space. [Cloud Accounting Podcast](https://www.earmarkcpa.com/show/the-cloud-accounting-podcast)
---
### **Comparison and Review Platforms**
To compare these tools and services, you can reference these third-party aggregators:
* **G2 Accounting Software Reviews:** [G2 Accounting Category](https://www.g2.com/categories/accounting)
* **Capterra:** [Capterra Accounting Software](https://www.capterra.com/accounting-software/)
* **TrustRadius:** [TrustRadius Financial Management](https://www.trustradius.com/accounting) [...]
December 30, 2025
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] g known for a more irreverent and "inside baseball" look at the big firms. [Going Concern](https://goingconcern.com/).
* **The CPA Journal:** Provides news and analysis on the profession's technical standards. [The CPA Journal](https://www.cpajournal.com/).
### 8. Comparison & Review Sites
* **G2 Accounting Software Reviews:** Great for comparing software like QuickBooks vs. Xero. [G2 Accounting Category](https://www.g2.com/categories/accounting).
* **Capterra:** Another trusted site for software comparisons and user ratings. [Capterra Accounting Software](https://www.capterra.com/account [...]
December 30, 2025
[...] (https://goingconcern.com/).
* **The CPA Journal:** Provides news and analysis on the profession's technical standards. [The CPA Journal](https://www.cpajournal.com/).
### 8. Comparison & Review Sites
* **G2 Accounting Software Reviews:** Great for comparing software like QuickBooks vs. Xero. [G2 Accounting Category](https://www.g2.com/categories/accounting).
* **Capterra:** Another trusted site for software comparisons and user ratings. [Capterra Accounting Software](https://www.capterra.com/accounting-software/).
* **Vault:** Useful for researching and comparing the best accounting fi [...]
December 30, 2025
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] om/)
* **The CPA Journal:** Covers high-level technical topics and regulatory changes. [The CPA Journal](https://www.cpajournal.com/)
* **Going Concern:** A site focused on the "human" side of accounting, firm culture, and news. [Going Concern Official Site](https://www.goingconcern.com/)
* **G2 (Review Platform):** Used to compare accounting software based on user reviews. [G2 Accounting Software Category](https://www.g2.com/categories/accounting) [...]
December 30, 2025
[...] ges. [The CPA Journal](https://www.cpajournal.com/)
* **Going Concern:** A site focused on the "human" side of accounting, firm culture, and news. [Going Concern Official Site](https://www.goingconcern.com/)
* **G2 (Review Platform):** Used to compare accounting software based on user reviews. [G2 Accounting Software Category](https://www.g2.com/categories/accounting) [...]
December 30, 2025
What are the best Accounting options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] acct**: Enterprise-grade for mid-market with advanced financial reporting. [Sage Intacct](https://www.sage.com/en-us/products/sage-intacct/)
- **Zoho Books**: Affordable, integrated with Zoho's ecosystem for CRM and more. [Zoho Books](https://www.zoho.com/us/books/)
For comparisons and reviews:
- [G2 Accounting Software Grid](https://www.g2.com/categories/accounting) (rates QuickBooks highest overall).
- [Capterra Accounting Software](https://www.capterra.com/accounting-software/) (lists top picks by user ratings).
- [PCMag Best Accounting Software 2023](https://www.pcmag.com/picks/the-best-sma [...]
December 30, 2025
If I'm looking to get into Accounting, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] ces
- **QuickBooks** by Intuit: Top small business accounting software. [QuickBooks](https://quickbooks.intuit.com/). Comparisons: [Capterra QuickBooks Reviews](https://www.capterra.com/p/1237/QuickBooks-Online/).
- **Xero**: Cloud-based accounting for SMBs. [Xero](https://www.xero.com/). Reviews: [G2 Xero](https://www.g2.com/products/xero/reviews).
- **FreshBooks**: Invoicing and bookkeeping. [FreshBooks](https://www.freshbooks.com/). Comparisons: [PCMag Accounting Software](https://www.pcmag.com/picks/the-best-small-business-accounting-software).
- **Sage**: Enterprise-level ERP/accounting. [S [...]
December 30, 2025
[...] kkeeping Services](https://www.nerdwallet.com/article/small-business/bookkeeping-services).
- **Indy**: Freelancer accounting. [Indy](https://weareindy.com/).
- **Zeni**: VC-backed finance ops. [Zeni](https://www.zeni.ai/).
- AI disruptors: [Vic.ai](https://www.vic.ai/) for AP automation (reviews: [G2 Vic.ai](https://www.g2.com/products/vic-ai/reviews)).
### Key Publications and Media Channels to Stay Informed
- **Journal of Accountancy** (AICPA): Standards/articles. [Journal of Accountancy](https://www.journalofaccountancy.com/).
- **Accounting Today**: News/trends. [Accounting Today](https:// [...]
December 30, 2025
What does the Accounting industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] [RSM US](https://rsmus.com/), and [Grant Thornton](https://www.grantthornton.com/) follow.
**Market Share Data**: Big Four hold 97% of FTSE 100 audit market per [Financial Reporting Council (FRC) UK](https://www.frc.org.uk/).
### Best Products and Services
Top-rated accounting software (based on [G2 Accounting Software Grid](https://www.g2.com/categories/accounting) and [Capterra Accounting Reviews](https://www.capterra.com/accounting-software/)):
- **SMB/Cloud Accounting**: [QuickBooks Online (Intuit)](https://quickbooks.intuit.com/) (4.7/5 on G2, 80% market share per [Software Advice](https: [...]
December 30, 2025
[...] vices
Top-rated accounting software (based on [G2 Accounting Software Grid](https://www.g2.com/categories/accounting) and [Capterra Accounting Reviews](https://www.capterra.com/accounting-software/)):
- **SMB/Cloud Accounting**: [QuickBooks Online (Intuit)](https://quickbooks.intuit.com/) (4.7/5 on G2, 80% market share per [Software Advice](https://www.softwareadvice.com/accounting/)).
- [Xero](https://www.xero.com/) (best for international, 4.4/5).
- [FreshBooks](https://www.freshbooks.com/) (invoicing focus).
- **Enterprise ERP**: [Oracle NetSuite](https://www.netsuite.com/portal/home.shtml) a [...]