{{ domain.value }}
About business.adobe.com (Tech Companies)
This page provides details about business.adobe.com (Tech Companies) which was ranked #4 out of 234 in the list of sources (21 citations (4.4% share)) in answers from AI models (Perplexity Sonar (with search) (latest),
Anthropic Claude Sonnet (latest),
OpenAI ChatGPT Latest,
Google Gemini Flash (latest),
X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Adobe Marketo Engage, Adobe Summit, Salesforce Dreamforce, Gartner, Marketo Engage +2 more.
Used by AI Models
| Model | Voice | Position | Citations |
|---|---|---|---|
|
|
{{ getInfluenceForBot(bot.id) }} | {{ getPositionForBot(bot.id) }} | {{ getMentionsForBot(bot.id) }} |
Pages from business.adobe.com (8 links)
| URL Path | Citations | Position |
|---|---|---|
| /products/marketo-engage/adobe-marketo-engage.html | 1 | 6 |
| /products/marketo-engage.html | 1 | 11 |
| /products/marketo/adobe-marketo.html | 11 | 16.3 |
| /products/marketo/adobe-marketo-engage.html | 3 | 20.3 |
| /partners.html | 1 | 26 |
| /resources/reports/gartner-mq-b2b-automation-platforms-2025.html | 2 | 27 |
| /products/experience-cloud/products.html | 1 | 33 |
| /summit/adobe-summit.html | 1 | 115 |
Brands Referenced By This Website (7 brands)
| Brand | Voice | Mentions |
|---|---|---|
| Marketo Engage | 9.1% | 16 |
| Adobe Marketo Engage | 8.2% | 13 |
|
|
6.6% | 19 |
|
|
4.9% | 17 |
| Adobe Summit | 2.8% | 10 |
|
|
1.6% | 6 |
|
|
0.3% | 2 |
Citations from AI Responses
Perplexity Sonar (with search) (latest)
(2 citations)
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] nationcrm.com/Articles/Editorial/Magazine-Features/The-Best%C2%A0Marketing-Automation-The-2025-CRM-Industry-Leader-Awards-171160.aspx) Adobe was recognized as a **Leader in the 2025 Gartner Magic Quadrant for B2B Marketing Automation Platforms**, driven by innovations in generative AI and AI agents.[Adobe named a Leader for B2B marketing automation platforms](https://business.adobe.com/resources/reports/gartner-mq-b2b-automation-platforms-2025.html) **Salesforce Marketing Cloud** stands out for its ability to leverage Data Cloud and AI capabilities, combined with acquired talent and technologies for multichannel campaign orchestration.[The Best Marketing Automation: The 2025 CRM Industry Leader ...](https://www.destinationcrm.com/Articles/Ed [...]
[...] Know in 2025](https://inbeat.agency/blog/marketing-automation-statistics) 4. [The Best Marketing Automation: The 2025 CRM Industry Leader ...](https://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-Best%C2%A0Marketing-Automation-The-2025-CRM-Industry-Leader-Awards-171160.aspx) 5. [Adobe named a Leader for B2B marketing automation platforms](https://business.adobe.com/resources/reports/gartner-mq-b2b-automation-platforms-2025.html) 6. [Top 30 Marketing Automation Statistics For 2025: ROI, Trends & More](https://www.digitalsilk.com/digital-trends/marketing-automation-statistics/) 7. [Marketing automation – statistics & facts - Statista](https://www.statista.com/topics/10768/marketing-automation/) [...]
Anthropic Claude Sonnet (latest)
(4 citations)
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] tion Options ## Leading Platforms and Products ### Enterprise-Level Solutions 1. **[Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/overview/)** - Comprehensive platform with AI-powered personalization, journey mapping, and multi-channel campaign management. 2. **[Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html)** - Known for lead management, email marketing, and revenue attribution. Part of Adobe Experience Cloud. 3. **[HubSpot Marketing Hub](https://www.hubspot.com/products/marketing)** - All-in-one inbound marketing platform with CRM integration, email marketing, and analytics. 4. **[Oracle Eloqua](h [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] & Mid-Market Solutions 1. **HubSpot** - [https://www.hubspot.com](https://www.hubspot.com) - All-in-one inbound marketing, sales, and CRM platform - Known for user-friendly interface and extensive free tools - Strong educational resources through HubSpot Academy 2. **Marketo** (Adobe) - [https://business.adobe.com/products/marketo/adobe-marketo.html](https://business.adobe.com/products/marketo/adobe-marketo.html) - Enterprise-grade marketing automation - Leader in B2B marketing automation - Robust lead management and analytics 3. **Salesforce Marketing Cloud** - [https://www.salesforce.com/products/marketing-cloud/overview/](https://www.salesforce.com/products/marketing-cloud/overview/) - Comp [...]
[...] rketing automation certification - Inbound marketing certification - Various marketing courses 2. **Google Digital Garage** - [https://learndigital.withgoogle.com](https://learndigital.withgoogle.com) - Digital marketing fundamentals - Free certification 3. **Marketo Certification** - [https://business.adobe.com/products/marketo/adobe-marketo.html](https://business.adobe.com/products/marketo/adobe-marketo.html) - Marketo Certified Expert (MCE) - Platform-specific training 4. **Salesforce Trailhead** - [https://trailhead.salesforce.com](https://trailhead.salesforce.com) - Marketing Cloud certifications - Free learning paths ### Online Learning Platforms 5. **LinkedIn Learning** - [https://w [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
# Marketing Automation Industry Overview ## Market Leaders and Dominant Platforms ### Enterprise Leaders - **[Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/)** - Part of the Salesforce ecosystem, dominant in enterprise B2B and B2C - **[Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html)** - Leading B2B marketing automation platform, now part of Adobe Experience Cloud - **[Oracle Eloqua](https://www.oracle.com/cx/marketing/automation/)** - Enterprise-focused platform for complex B2B marketing - **[HubSpot Marketing Hub](https://www.hubspot.com/products/marketing)** - Market leader [...]
OpenAI ChatGPT Latest
(8 citations)
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] /marketingplus/)) - [Keap](https://keap.com/) - [GetResponse](https://www.getresponse.com/) - [Brevo](https://www.brevo.com/) ### 2) Enterprise B2B marketing automation (lead management + complex nurture) Commonly “best” for long sales cycles, lead scoring/routing, and tight CRM alignment. - [Adobe — Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html) - [Salesforce — Marketing Cloud Account Engagement (Pardot)](https://www.salesforce.com/products/marketing-cloud/marketing-automation/) (works with [Salesforce CRM](https://www.salesforce.com/crm/)) - [Oracle — Eloqua](https://www.oracle.com/cx/marketing/eloqua/) - [Microsoft — Dynamics 365 [...]
[...] [G2](https://www.g2.com/) - [Capterra](https://www.capterra.com/) - [TrustRadius](https://www.trustradius.com/) - [Software Advice](https://www.softwareadvice.com/) --- ## How to choose “best” quickly (a practical shortlist framework) 1) **Primary motion**: B2B lead management (e.g., [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html), [Salesforce Marketing Cloud Account Engagement](https://www.salesforce.com/products/marketing-cloud/marketing-automation/), [Oracle Eloqua](https://www.oracle.com/cx/marketing/eloqua/)) vs. B2C lifecycle at scale (e.g., [Braze](https://www.braze.com/), [Iterable](https://iterable.com/), [Klaviyo] [...]
[...] ferences/na/marketing-symposium-us) - [Forrester B2B Summit](https://www.forrester.com/event/b2b-summit/) - Vendor ecosystems (deep product/roadmap learning + partners): - [HubSpot INBOUND](https://www.inbound.com/) - [Salesforce Dreamforce](https://www.salesforce.com/dreamforce/) - [Adobe Summit](https://business.adobe.com/summit/adobe-summit.html) - [Oracle CloudWorld](https://www.oracle.com/cloudworld/) - Email/lifecycle craft: - [Litmus Live (events)](https://litmus.com/events) --- ## Active communities & forums (where practitioners actually troubleshoot) - Platform communities: - [HubSpot Community](https://community.hubspot. [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] (https://www.salesforce.com/products/marketing-cloud/overview/) (cross-channel marketing) + [Salesforce Account Engagement](https://www.salesforce.com/products/marketing-cloud/account-engagement/overview/) (B2B automation; formerly Pardot) + CRM backbone: [Salesforce](https://www.salesforce.com/) - [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html) (B2B automation) inside [Adobe Experience Cloud](https://business.adobe.com/products/experience-cloud/products.html) - [Oracle Eloqua](https://www.oracle.com/cx/marketing/marketing-automation/) inside [Oracle Advertising and Customer Experience (CX)](https://www.oracle.com/cx/) - [Microsoft Dynami [...]
[...] depends on channel mix, data maturity, and team size, here are the *most widely used / strongly positioned* products by scenario: ### B2B demand gen + lead management - [HubSpot Marketing Hub](https://www.hubspot.com/products/marketing) (strong all-in-one for SMB/mid-market; fast time-to-value) - [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html) (enterprise B2B depth + ecosystem) - [Salesforce Account Engagement](https://www.salesforce.com/products/marketing-cloud/account-engagement/overview/) (tight Salesforce alignment) - [Oracle Eloqua](https://www.oracle.com/cx/marketing/marketing-automation/) (enterprise B2B scale) ### B2C lifecycle [...]
[...] Engagement](https://www.salesforce.com/products/marketing-cloud/account-engagement/overview/) (B2B automation; formerly Pardot) + CRM backbone: [Salesforce](https://www.salesforce.com/) - [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html) (B2B automation) inside [Adobe Experience Cloud](https://business.adobe.com/products/experience-cloud/products.html) - [Oracle Eloqua](https://www.oracle.com/cx/marketing/marketing-automation/) inside [Oracle Advertising and Customer Experience (CX)](https://www.oracle.com/cx/) - [Microsoft Dynamics 365 Customer Insights](https://dynamics.microsoft.com/en-us/customer-insights/overview/) (includes journey orchest [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] x.europa.eu/eli/reg/2016/679/oj)) - **CAN-SPAM Act** (official guidance from the [FTC](https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business)) --- ## 2) Most trusted platforms (products/services) to know ### B2B “classic” Marketing Automation Platforms (MAPs) - [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo-engage.html) (enterprise B2B workflows, lead mgmt) - [Salesforce Marketing Cloud Account Engagement (Pardot)](https://www.salesforce.com/products/marketing-cloud/marketing-cloud-account-engagement/) (tight Salesforce CRM alignment) - [Oracle Eloqua](https://www.oracle.com/cx/marketing/marketing-automation/) (e [...]
[...] ver Coffee](https://www.marketingovercoffee.com/) - [Everyone Hates Marketers](https://www.everyonehatesmarketers.com/) - [Perpetual Traffic](https://www.perpetualtraffic.com/) --- ## 10) A simple way to pick what to learn first (so you don’t get overwhelmed) 1) Pick your lane: **B2B MAP** (e.g., [Marketo](https://business.adobe.com/products/marketo/adobe-marketo-engage.html)/[Pardot](https://www.salesforce.com/products/marketing-cloud/marketing-cloud-account-engagement/)) vs **B2C lifecycle** (e.g., [Braze](https://www.braze.com)/[Iterable](https://iterable.com)) vs **ecommerce** (e.g., [Klaviyo](https://www.klaviyo.com)). 2) Get competent at: data model + segmentat [...]
Google Gemini Flash (latest)
(3 citations)
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] he current ecosystem. ### 1. Leading Brands and Products These platforms are the industry standards, categorized by the size of the business they typically serve. * **B2B Enterprise Level:** * **Adobe Marketo Engage:** A powerhouse for complex lead scoring and multi-channel orchestration. [Official Site](https://business.adobe.com/products/marketo/adobe-marketo.html) * **Oracle Eloqua:** Known for its robust data management and complex campaign canvases. [Official Site](https://www.oracle.com/cx/marketing/automation/) * **Best for CRM Integration:** * **HubSpot:** The leader in "inbound" marketing, offering a seamless integration between sales, m [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] the essential people, tools, and resources in the industry. ### 1. Most Trusted Brands & Platforms The "Big Four" dominate the enterprise space, but specialized tools are often preferred for specific business models. * **Adobe Marketo Engage**: The industry standard for complex B2B automation. [Official Site](https://business.adobe.com/products/marketo/adobe-marketo.html) * **Salesforce Marketing Cloud (formerly Pardot/ExactTarget)**: The go-to for companies already using the Salesforce CRM ecosystem. [Official Site](https://www.salesforce.com/products/marketing-cloud/overview/) * **HubSpot**: The leader in the SMB and Mid-Market space, known for its "all-in-on [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] ww.hubspot.com/) * **Salesforce Marketing Cloud (formerly ExactTarget/Pardot):** The enterprise standard for B2B and B2C. [Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/overview/) * **Adobe Marketo Engage:** The preferred choice for complex B2B lead management. [Adobe Marketo](https://business.adobe.com/products/marketo/adobe-marketo.html) * **Oracle Eloqua:** High-end enterprise automation for data-heavy organizations. [Oracle Marketing](https://www.oracle.com/cx/marketing/automation/) ### 2. Best Products and Services by Segment * **SMB & E-commerce:** * **Klaviyo:** The gold standard for Shopify/E-commerce automation. [...]
X.AI Grok (latest)
(4 citations)
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] **HubSpot Marketing Hub**: All-in-one inbound marketing tool with free tier scaling to enterprise. Highly rated for ease of use. [HubSpot Marketing Hub](https://www.hubspot.com/products/marketing) - **Adobe Marketo Engage**: Enterprise-focused with advanced B2B lead scoring and AI personalization. [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo-engage.html) - **Salesforce Pardot**: B2B sales-marketing alignment, integrates deeply with Salesforce CRM. [Salesforce Pardot](https://www.salesforce.com/products/marketing-cloud/account-engagement/) - **ActiveCampaign**: Strong for email automation and CRM, affordable for SMBs. [ActiveCampaign](https://www.a [...]
[...] tion: - **HubSpot**: Self-service + certified partners. [HubSpot Solutions Partners](https://ecosystem.hubspot.com/partners/solutions) - **Salesforce**: Extensive partner network for Pardot. [Salesforce Consulting Partners](https://partners.salesforce.com/) - **Adobe**: Global agencies for Marketo. [Adobe Marketo Partners](https://business.adobe.com/partners.html) - **Service Providers**: Agencies like [WebFX](https://www.webfx.com/marketing/marketing-automation/) (implementation), [Disruptive Advertising](https://disruptiveadvertising.com/services/marketing-automation/) (PPC+automation). - **Resellers/Integrators**: [AppDirect](https://www.appdirect.com/) [...]
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] ucts/marketing) - **Salesforce Pardot**: Enterprise-grade B2B marketing automation integrated with Salesforce CRM. [Pardot](https://www.salesforce.com/products/pardot/overview/) - **Adobe Marketo Engage**: Advanced personalization and cross-channel orchestration, now part of Adobe Experience Cloud. [Marketo](https://business.adobe.com/products/marketo-engage/adobe-marketo-engage.html) - **ActiveCampaign**: Affordable, powerful email automation with deep CRM features. [ActiveCampaign](https://www.activecampaign.com/) - **Mailchimp (Intuit Mailchimp)**: User-friendly for SMBs, strong in email and audience segmentation. [Mailchimp](https://mailchimp.com/marketing/) - **Klaviyo**: [...]
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] Pardot)**: Leader in Gartner Magic Quadrant for B2B Marketing Automation. [Salesforce Pardot](https://www.salesforce.com/products/pardot/overview/) [Gartner Magic Quadrant 2022](https://www.gartner.com/en/documents/4017382) - **Adobe Marketo Engage**: Strong in enterprise personalization and ABM. [Adobe Marketo](https://business.adobe.com/products/marketo-engage.html) [Gartner Peer Insights](https://www.gartner.com/reviews/market/b2b-marketing-automation-platforms/vendor/adobe/product/marketo-engage) - **HubSpot Marketing Hub**: Dominant for inbound marketing and SMBs, top-rated on G2. [HubSpot](https://www.hubspot.com/products/marketing) [G2 Marketing Automa [...]