This page provides details about Marketo Engage (organization,product) which was ranked #11 out of 109 in the list of brands (16 mentions (9.1% share)) in answers from AI models (Perplexity Sonar (with search) (latest), Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.", "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry." on Dec 30, 2025 by AI Chat Watch.
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] se.[Top Companies in Marketing Automation Market - MarketsandMarkets](https://www.marketsandmarkets.com/ResearchInsight/marketing-automation-software-market.asp)[70 Marketing Automation Statistics Every Marketer Must Know in 2025](https://inbeat.agency/blog/marketing-automation-statistics)
**Adobe/Marketo Engage** specializes in helping B2B teams orchestrate complex customer journeys with an extensible data model that integrates diverse data sources.[The Best Marketing Automation: The 2025 CRM Industry Leader ...](https://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-Best%C2%A0Marketing-A [...]
December 30, 2025
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] tions
## Leading Platforms and Products
### Enterprise-Level Solutions
1. **[Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/overview/)** - Comprehensive platform with AI-powered personalization, journey mapping, and multi-channel campaign management.
2. **[Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html)** - Known for lead management, email marketing, and revenue attribution. Part of Adobe Experience Cloud.
3. **[HubSpot Marketing Hub](https://www.hubspot.com/products/marketing)** - All-in-one inbound marketing platform with CRM inte [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] 1. **INBOUND** (HubSpot) - [https://www.inbound.com](https://www.inbound.com)
- Annual conference in Boston
- Marketing, sales, and customer success
- September (typically)
2. **Adobe Summit** - [https://summit.adobe.com](https://summit.adobe.com)
- Digital experience conference
- Marketo Engage sessions
- March/April (typically)
3. **Dreamforce** (Salesforce) - [https://www.salesforce.com/dreamforce/](https://www.salesforce.com/dreamforce/)
- World's largest software conference
- Marketing Cloud and Pardot content
- September (typically)
4. **MarTech Conference** - [https:// [...]
December 30, 2025
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
# Marketing Automation Industry Overview
## Market Leaders and Dominant Platforms
### Enterprise Leaders
- **[Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/)** - Part of the Salesforce ecosystem, dominant in enterprise B2B and B2C
- **[Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html)** - Leading B2B marketing automation platform, now part of Adobe Experience Cloud
- **[Oracle Eloqua](https://www.oracle.com/cx/marketing/automation/)** - Enterprise-focused platform for complex B2B marketing
- **[HubSpot Marketing Hu [...]
December 30, 2025
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ttps://www.g2.com/)
- [Capterra](https://www.capterra.com/)
- [TrustRadius](https://www.trustradius.com/)
- [Software Advice](https://www.softwareadvice.com/)
---
## How to choose “best” quickly (a practical shortlist framework)
1) **Primary motion**: B2B lead management (e.g., [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html), [Salesforce Marketing Cloud Account Engagement](https://www.salesforce.com/products/marketing-cloud/marketing-automation/), [Oracle Eloqua](https://www.oracle.com/cx/marketing/eloqua/)) vs. B2C lifecycle at scale (e.g., [Braze](https [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] a.eu/eli/reg/2016/679/oj))
- **CAN-SPAM Act** (official guidance from the [FTC](https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business))
---
## 2) Most trusted platforms (products/services) to know
### B2B “classic” Marketing Automation Platforms (MAPs)
- [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo-engage.html) (enterprise B2B workflows, lead mgmt)
- [Salesforce Marketing Cloud Account Engagement (Pardot)](https://www.salesforce.com/products/marketing-cloud/marketing-cloud-account-engagement/) (tight Salesforce CRM alignment)
- [Oracl [...]
December 30, 2025
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] s on channel mix, data maturity, and team size, here are the *most widely used / strongly positioned* products by scenario:
### B2B demand gen + lead management
- [HubSpot Marketing Hub](https://www.hubspot.com/products/marketing) (strong all-in-one for SMB/mid-market; fast time-to-value)
- [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo.html) (enterprise B2B depth + ecosystem)
- [Salesforce Account Engagement](https://www.salesforce.com/products/marketing-cloud/account-engagement/overview/) (tight Salesforce alignment)
- [Oracle Eloqua](https://www.oracle.com/cx/marketing/ [...]
December 30, 2025
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] ated platforms powered by AI and machine learning. Below is a comprehensive overview of the current ecosystem.
### 1. Leading Brands and Products
These platforms are the industry standards, categorized by the size of the business they typically serve.
* **B2B Enterprise Level:**
* **Adobe Marketo Engage:** A powerhouse for complex lead scoring and multi-channel orchestration. [Official Site](https://business.adobe.com/products/marketo/adobe-marketo.html)
* **Oracle Eloqua:** Known for its robust data management and complex campaign canvases. [Official Site](https://www.oracle.com/cx/marketin [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] etail), and SMB (Small Business).
Below is a comprehensive guide to the essential people, tools, and resources in the industry.
### 1. Most Trusted Brands & Platforms
The "Big Four" dominate the enterprise space, but specialized tools are often preferred for specific business models.
* **Adobe Marketo Engage**: The industry standard for complex B2B automation. [Official Site](https://business.adobe.com/products/marketo/adobe-marketo.html)
* **Salesforce Marketing Cloud (formerly Pardot/ExactTarget)**: The go-to for companies already using the Salesforce CRM ecosystem. [Official Site](https://www.sale [...]
December 30, 2025
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] r in mid-market CRM and inbound automation. [HubSpot Official](https://www.hubspot.com/)
* **Salesforce Marketing Cloud (formerly ExactTarget/Pardot):** The enterprise standard for B2B and B2C. [Salesforce Marketing Cloud](https://www.salesforce.com/products/marketing-cloud/overview/)
* **Adobe Marketo Engage:** The preferred choice for complex B2B lead management. [Adobe Marketo](https://business.adobe.com/products/marketo/adobe-marketo.html)
* **Oracle Eloqua:** High-end enterprise automation for data-heavy organizations. [Oracle Marketing](https://www.oracle.com/cx/marketing/automation/)
### 2. Be [...]
December 30, 2025
What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.
[...] alytics, and multi-channel campaigns. According to recent reviews, top platforms include:
- **HubSpot Marketing Hub**: All-in-one inbound marketing tool with free tier scaling to enterprise. Highly rated for ease of use. [HubSpot Marketing Hub](https://www.hubspot.com/products/marketing)
- **Adobe Marketo Engage**: Enterprise-focused with advanced B2B lead scoring and AI personalization. [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo-engage.html)
- **Salesforce Pardot**: B2B sales-marketing alignment, integrates deeply with Salesforce CRM. [Salesforce Pardot](https://www.s [...]
December 30, 2025
[...] pot Marketing Hub**: All-in-one inbound marketing tool with free tier scaling to enterprise. Highly rated for ease of use. [HubSpot Marketing Hub](https://www.hubspot.com/products/marketing)
- **Adobe Marketo Engage**: Enterprise-focused with advanced B2B lead scoring and AI personalization. [Adobe Marketo Engage](https://business.adobe.com/products/marketo/adobe-marketo-engage.html)
- **Salesforce Pardot**: B2B sales-marketing alignment, integrates deeply with Salesforce CRM. [Salesforce Pardot](https://www.salesforce.com/products/marketing-cloud/account-engagement/)
- **ActiveCampaign**: Strong for email [...]
December 30, 2025
If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.
[...] sales, and service platform. Highly rated for ease of use and free tier. [HubSpot](https://www.hubspot.com/products/marketing)
- **Salesforce Pardot**: Enterprise-grade B2B marketing automation integrated with Salesforce CRM. [Pardot](https://www.salesforce.com/products/pardot/overview/)
- **Adobe Marketo Engage**: Advanced personalization and cross-channel orchestration, now part of Adobe Experience Cloud. [Marketo](https://business.adobe.com/products/marketo-engage/adobe-marketo-engage.html)
- **ActiveCampaign**: Affordable, powerful email automation with deep CRM features. [ActiveCampaign](https://www.a [...]
December 30, 2025
What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.
[...] sed B2B platforms and scalable SMB solutions.
- **Salesforce (Pardot)**: Leader in Gartner Magic Quadrant for B2B Marketing Automation. [Salesforce Pardot](https://www.salesforce.com/products/pardot/overview/) [Gartner Magic Quadrant 2022](https://www.gartner.com/en/documents/4017382)
- **Adobe Marketo Engage**: Strong in enterprise personalization and ABM. [Adobe Marketo](https://business.adobe.com/products/marketo-engage.html) [Gartner Peer Insights](https://www.gartner.com/reviews/market/b2b-marketing-automation-platforms/vendor/adobe/product/marketo-engage)
- **HubSpot Marketing Hub**: Dominant fo [...]