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AI Mentions & Sources Report for Marketing Automation

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About gartner.com (Tech Companies)

This page provides details about gartner.com (Tech Companies) which was ranked #29 out of 234 in the list of sources (14 citations (0.8% share)) in answers from AI models (Anthropic Claude Sonnet (latest), OpenAI ChatGPT Latest, Google Gemini Flash (latest), X.AI Grok (latest)) when they were asked the following 3 questions: "What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.", "What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.", "If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed." on Dec 30, 2025 by AI Chat Watch. This source is referenced for brands: Pardot, Adobe Summit, MarTech Conference, MarTech, Gartner +3 more.

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Brands Referenced By This Website (8 brands)

Brand Voice Mentions
HubSpot HubSpot 100% 102
MarTech MarTech 73.3% 70
INBOUND INBOUND 31.3% 42
Pardot Pardot 10.8% 22
Gartner Gartner 6.6% 19
MarTech Conference MarTech Conference 4% 14
Adobe Summit 2.8% 10
Gartner Marketing Gartner Marketing 1.6% 6

Citations from AI Responses

Anthropic Claude Sonnet (latest) (4 citations)

What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.

[...] .com/blog/)** - Email marketing and automation insights. 8. **[Litmus Blog](https://www.litmus.com/blog/)** - Email marketing optimization and automation. 9. **[Really Good Emails](https://reallygoodemails.com/)** - Email marketing inspiration and examples. ### Research and Analysis Firms 10. **[Gartner](https://www.gartner.com/en/marketing)** - Magic Quadrant reports for marketing automation platforms. 11. **[Forrester Research](https://www.forrester.com/)** - Marketing automation platform evaluations. 12. **[G2](https://www.g2.com/categories/marketing-automation)** - User reviews and comparisons of marketing automation tools. 13. [...]

gartner.com/en/marketing December 30, 2025

What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] * - Social media and marketing automation expert - **[Amy Porterfield](https://www.amyporterfield.com/)** - Online marketing and course creation expert ### Industry Analysts - **[Forrester Research](https://www.forrester.com/marketing-automation)** - Publishes marketing automation Wave reports - **[Gartner](https://www.gartner.com/en/marketing)** - Magic Quadrant for marketing automation - **[G2](https://www.g2.com/categories/marketing-automation)** - Peer review platform for marketing automation tools ## Emerging Startups and Trends ### AI-Powered Automation - **[Jasper AI](https://www.jasper.ai/)** - AI content generation for markete [...]

gartner.com/en/marketing December 30, 2025

[...] youtube.com/user/HubSpot)** - Marketing tutorials and insights - **[Neil Patel](https://www.youtube.com/c/neiljpatel)** - Marketing how-tos - **[Vanity Planet](https://www.youtube.com/c/TheFutur)** - [The Futur](https://thefutur.com/) - Business and marketing education ### Research and Reports - **[Gartner Marketing Research](https://www.gartner.com/en/marketing)** - Industry analysis and magic quadrants - **[Forrester Marketing Research](https://www.forrester.com/marketing-automation)** - Wave reports and analysis - **[eMarketer](https://www.emarketer.com/)** - Marketing statistics and trends - **[Statista](https://www.statista.com/markets/424/topic/487/d [...]

gartner.com/en/marketing December 30, 2025

If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.

[...] ://b2bmarketing.exchange) - B2B marketing strategies - February (typically) 9. **Marketo Marketing Nation Summit** - Check [Marketo Community](https://nation.marketo.com) - Marketo user conference - Various locations ## Research & Analyst Firms ### Industry Analysts 1. **Gartner** - [https://www.gartner.com](https://www.gartner.com) - Magic Quadrant for CRM Lead Management - Marketing technology research 2. **Forrester Research** - [https://www.forrester.com](https://www.forrester.com) - Forrester Wave reports on marketing automation - B2B and B2C marketing research 3. **G2** - [https://www.g2.com/categories/mar [...]

gartner.com/reviews/market/crm-customer-engagement-center December 30, 2025

OpenAI ChatGPT Latest (5 citations)

What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.

[...] ve](https://www.attentive.com/) - Data activation (often replaces brittle custom syncs): [Hightouch](https://hightouch.com/), [Census](https://www.getcensus.com/) --- ## Major industry events & conferences - Broad martech / marketing ops: - [MarTech Conference](https://martechconf.com/) - [Gartner Marketing Symposium/Xpo](https://www.gartner.com/en/conferences/na/marketing-symposium-us) - [Forrester B2B Summit](https://www.forrester.com/event/b2b-summit/) - Vendor ecosystems (deep product/roadmap learning + partners): - [HubSpot INBOUND](https://www.inbound.com/) - [Salesforce Dreamforce](https://www.salesforce.com/dreamforce/) - [Adobe Summit](https://business.ad [...]

gartner.com/en/conferences/na/marketing-symposium-us December 30, 2025

If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.

[...] laviyo Community](https://community.klaviyo.com/) - [Braze Community](https://www.braze.com/community) --- ## 7) Events & conferences that shape the space - Broad marketing + martech: - [INBOUND (HubSpot)](https://www.inbound.com/) - [MarTech Conference](https://martech.org/conference/) - [Gartner Marketing Symposium/Xpo](https://www.gartner.com/en/conferences/na/marketing-symposium-us) - [Adobe Summit](https://business.adobe.com/summit.html) - Vendor ecosystems / GTM: - [Dreamforce (Salesforce)](https://www.salesforce.com/dreamforce/) - [SaaStr Annual](https://www.saastrannual.com/) - B2B practitioner-heavy: - [MarketingProfs B2B Forum](https://www.marketingprofs.com/eve [...]

gartner.com/en/conferences/na/marketing-symposium-us December 30, 2025

[...] calendly.com/) - [Chili Piper](https://www.chilipiper.com/) ### Experimentation & personalization (often paired with automation) - [Optimizely](https://www.optimizely.com/) - [VWO](https://vwo.com/) --- ## 4) How people *reliably* compare vendors (trusted reviewers/analysts) - Analyst firms: - [Gartner](https://www.gartner.com/) - [Forrester](https://www.forrester.com/) - [IDC](https://www.idc.com/) - Review platforms (useful for implementation reality checks): - [G2](https://www.g2.com/) - [TrustRadius](https://www.trustradius.com/) - [Capterra](https://www.capterra.com/) - [PeerSpot](https://www.peerspot.com [...]

gartner.com/reviews/market/crm-customer-engagement-center December 30, 2025

What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] summit.adobe.com/) (Adobe ecosystem, experience + automation) - [Dreamforce](https://www.salesforce.com/dreamforce/) (Salesforce ecosystem) - [INBOUND](https://www.inbound.com/) (HubSpot ecosystem + broader marketing) - [MarTech Conference](https://martechconf.com/) (MarTech stack, strategy, ops) - [Gartner Marketing Symposium/Xpo](https://www.gartner.com/en/conferences/na/marketing-symposium-us) (executive marketing/technology) - [Forrester B2B Summit](https://www.forrester.com/event/b2b-summit/) (B2B strategy + ops) - Email-focused: [Litmus Live](https://www.litmus.com/conference) by [Litmus](https://www.litmus.com/) --- ## 8) Active professional communities (where practitioners share [...]

gartner.com/en/conferences/na/marketing-symposium-us December 30, 2025

[...] pics) - [MarketingProfs](https://www.marketingprofs.com/) - [CMSWire](https://www.cmswire.com/) (DX/MarTech coverage) - [Digiday](https://digiday.com/) (media/marketing tech business trends) - [Adweek](https://www.adweek.com/) (marketing/brands/tech) - Analyst firms (often shape enterprise buying): [Gartner](https://www.gartner.com/en), [Forrester](https://www.forrester.com/) --- ### If you answer 3 questions, I can tailor this into a tighter “market map” 1) Are you focused on **B2B**, **B2C/eCommerce**, or **both**? 2) Company size / complexity (SMB, mid-market, enterprise; number of regions/brands)? 3) Primary channels ( [...]

gartner.com/en/conferences/na/marketing-symposium-us December 30, 2025

Google Gemini Flash (latest) (1 citation)

What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] dia * **Marketing Land/MarTech:** Daily news on marketing technology trends. [MarTech](https://martech.org/) * **Adweek:** Coverage of high-level brand automation strategies. [Adweek](https://www.adweek.com/) * **Gartner Marketing:** Research and the "Magic Quadrant" for automation platforms. [Gartner Marketing](https://www.gartner.com/en/marketing) * **G2 Ratings:** Peer-to-peer review site that ranks automation software. [G2 Marketing Automation Category](https://www.g2.com/categories/marketing-automation) [...]

gartner.com/en/marketing December 30, 2025

X.AI Grok (latest) (4 citations)

If I'm looking to get into Marketing Automation, who and what should I know about? Include the most trusted brands, recommended products and services, reputable companies and providers, influential experts and reviewers to follow, helpful communities and resources, important events and conferences, notable startups disrupting the space, and key publications and media channels to stay informed.

[...] Review Sites** (essential for evaluating options): - [G2 Marketing Automation Grid](https://www.g2.com/categories/marketing-automation) – User reviews and leader quadrants. - [Capterra Marketing Automation](https://www.capterra.com/marketing-automation-software/) – Pricing comparisons and demos. - [Gartner Magic Quadrant for CRM Customer Engagement Center](https://www.gartner.com/en/documents/4022341) – Analyst reports (requires registration; covers leaders like Salesforce and Adobe). ### Reputable Companies and Providers These companies dominate the space and offer robust services, often with agency partners: - **Salesforce**: CRM giant with Pardot. [Salesforce Marketing Cloud](https://www.s [...]

gartner.com/en/documents/4022341 December 30, 2025

What are the best Marketing Automation options available today? Please provide a comprehensive overview including: the leading brands and products, top companies and service providers, recognized experts and thought leaders, promising startups and new market entrants, major industry events and conferences, active communities and forums, and influential publications and media covering this space.

[...] ison Sources**: - [G2 Marketing Automation Grid (Fall 2024)](https://www.g2.com/categories/marketing-automation) – HubSpot, ActiveCampaign lead in user ratings. - [Capterra Marketing Automation Reviews](https://www.capterra.com/marketing-automation-software/) – Top picks based on 10,000+ reviews. - [Gartner Magic Quadrant for CRM Customer Engagement Center (2024)](https://www.gartner.com/reviews/market/crm-customer-engagement-center) – Leaders: Salesforce, Adobe, HubSpot. - [Forrester Wave: Marketing Automation Platforms (Q2 2024)](https://www.forrester.com/report/The-Forrester-Wave-Marketing-Automation-Platforms-Q2-2024/RES182228) – Highlights Klaviyo for retail. Pricing varies: Free tiers (HubSpot, Mailchimp) to $10K+/mo en [...]

gartner.com/reviews/market/crm-customer-engagement-center December 30, 2025

What does the Marketing Automation industry look like right now? Identify the dominant market leaders and brands, best products and services, key companies and providers, influential figures and thought leaders, emerging startups and trends, major conferences and events, active professional communities, and the top publications and media that cover this industry.

[...] rs and Brands Based on analyst reports and user reviews, leaders include enterprise-focused B2B platforms and scalable SMB solutions. - **Salesforce (Pardot)**: Leader in Gartner Magic Quadrant for B2B Marketing Automation. [Salesforce Pardot](https://www.salesforce.com/products/pardot/overview/) [Gartner Magic Quadrant 2022](https://www.gartner.com/en/documents/4017382) - **Adobe Marketo Engage**: Strong in enterprise personalization and ABM. [Adobe Marketo](https://business.adobe.com/products/marketo-engage.html) [Gartner Peer Insights](https://www.gartner.com/reviews/market/b2b-marketing-automation-platforms/vendor/adobe/product/marketo-engage) - **HubSpot [...]

www.gartner.com December 30, 2025

[...] [Salesforce Pardot](https://www.salesforce.com/products/pardot/overview/) [Gartner Magic Quadrant 2022](https://www.gartner.com/en/documents/4017382) - **Adobe Marketo Engage**: Strong in enterprise personalization and ABM. [Adobe Marketo](https://business.adobe.com/products/marketo-engage.html) [Gartner Peer Insights](https://www.gartner.com/reviews/market/b2b-marketing-automation-platforms/vendor/adobe/product/marketo-engage) - **HubSpot Marketing Hub**: Dominant for inbound marketing and SMBs, top-rated on G2. [HubSpot](https://www.hubspot.com/products/marketing) [G2 Marketing Automation Grid](https://www.g2.com/categories/marketing-automation) - **Oracle Eloqua**: Enterprise leader for complex B2B workflows. [Ora [...]

www.gartner.com December 30, 2025